Thu.Jan 11, 2018

article thumbnail

The Complete Handbook to Sales Tax, Business Tax and Amazon FBA Tax (+92 Ways to Save)

BigCommerce

Paying your taxes isn’t what any entrepreneur dreams of when starting a business. You don’t think about the spreadsheets and the constant state updates. You don’t think about how to charge sales tax, when, where, why and on which products. That’s because taxes are just the cost of doing business. Sadly, doing them incorrectly (and definitely not doing them at all) can cost you your business.

article thumbnail

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Optimizely

Most B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment.

Customer 334
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Small business in the U.S. are fortunate to have plenty of possible deductions to save money where they can. Note that in order to use any of these deductions, you will need to prove the fees and cost.

article thumbnail

Email strategy teardown: Converse vs. TOMS

Klaviyo

Great marketing is successful because it treats users as individuals— real living, breathing people— not just as email addresses. Great email marketing strategies succeed for the same reason. For our latest email strategy teardown , I’ve focused on two super successful ecommerce fashion & apparel businesses. While fashion & apparel is a huge space, I looked to narrow down the playing field and focus on a subset of the industry, which brought me to shoes.

Apparel 104
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Sales Tax Guide for Amazon FBA Sellers

BigCommerce

Sales tax is a fact of life for most retailers, whether you sell online, at a brick and mortar store or all of the above. Sales tax for Amazon FBA sellers is a bit more complex than it is for most other retailers. This guide is for Amazon FBA sellers who want the scoop on collecting and filing sales tax. We’ll explain: What sales tax is & why Amazon FBA sellers charge it.

Clothing 390
article thumbnail

Holiday Online Sales May Outpace Predictions; Mobile Apps and Mobile Web Are Neck-And-Neck In Sales

Sailthru

While everyone expected big growth online this holiday season, Mastercard SpendingPulse’s most recent report shows that results may have been even better than most people suspected. Meanwhile, Amazon Prime’s guaranteed two-day delivery fueled some relatively late-in-the season online spending. We’ll look into both these stories as well as news that branded shopping apps and the mobile internet showed equal conversion rates during 2017.

Mobile 84

More Trending

article thumbnail

Signed, Sealed, Delivered: Why Email Deliverability Matters

Bronto

Getting emails to the inbox is the key to making your great email marketing campaigns effective. How can you affect your deliverability – and improve it? The post Signed, Sealed, Delivered: Why Email Deliverability Matters appeared first on Bronto Blog.

Blog 69
article thumbnail

Your Checklist for a Penalty-Free Tax Season [Important 2018 Dates Included]

BigCommerce

Every business is unique and so is its tax situation. This not only leaves a lot of room for different tax strategies across all businesses, but it also means most business owners are unsure about where to start. What is certain is that there are two things every business can do to succeed when it comes to taxes: Be on time. Be organized. Once you’ve embraced these two mentalities, there are actionable steps you can take to avoid penalties and fees, as well as alleviate yourself from spending to

article thumbnail

10 tools to create amazing visual content for your eCommerce store

TradeGecko

The key to an engaging online shopping experience lies in original, eye catching imagery. Visuals are processed 60,000 times faster than text and when the average customer attention span lasts only 8 seconds, it is vital that your eCommerce store grabs your audience's attention and keeps them coming back for more. High-quality visuals can also aid information retention so serve your customers some eye candy and make their shopping experience a memorable one!

article thumbnail

11 Reasons for In-Store Pick Up

OrderDynamics

11 Reasons for In-Store Pick Up. In-Store Pick Up is the core service of omni-channel retail. It is the main reason businesses buy retail order management systems. What follows are the top 11 reasons why your operation needs pick up in-store, too. Whether you call it click and collect, grab & go, or buy online pick up in-store (BOPIS) – this element of omni-channel retail is the key to retail success as we step forward. 1 – Increases Foot Traffic.

article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Holiday strategies to adopt year-round for 2018 success

Kibo

The close of the holiday season brought plenty to celebrate, with sales outpacing […]. The post Holiday strategies to adopt year-round for 2018 success appeared first on The Omni Channel.

Channel 48
article thumbnail

Develop LemonStand Themes Locally Using LemonSyncJS

Lemonstand

You sit down, ready to kick off development of a new eCommerce website for your client. The base theme has been agreed upon and you have plans to customize it. Change some colors here. Modify the layout there. Tweak the checkout pages and add some interactive graphics. There’s only one problem–you’re not sure how to get started. You’re left wondering “what’s the ideal workflow for developing custom LemonStand themes?

article thumbnail

3 Gamification Marketing Strategies You Need to Use for Your eCommerce Store

Smile.io

In video games, players earn rewards for beating bosses or leveling up which motivates them to keep playing. In ecommerce, you can motivate your customers to behave a certain way in exchange for additional benefits. This technique, known as gamification, is an increasingly popular marketing tactic used to increase conversions and customer engagement.

article thumbnail

When to Jump: An Unscripted Fireside Chat on Taking Risks

Weebly

What happens and what do you learn when you have the courage, gritty self-talk and resilience to truly take the leap into the life you love? That is the focus of Mike Lewis’ new book When to Jump , which dives into the stories of entrepreneurs and business owners-both big and small- to offer a serious dose of inspiration. We also loved when we found out this “jumper” (as he likes to call it) was launched his podcast and site on Weebly!

Books 24
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.