Fri.Oct 26, 2018

article thumbnail

Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare. Forrester recommends starting this process by categorizing vendors in terms of systems of insight (SOI) and systems of engagement […].

article thumbnail

The Wholesale Distributor’s Guide to Launching an Ecommerce Channel

BigCommerce

The digital economy is disrupting the world as we know it.

Channel 305
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […].

B2C 355
article thumbnail

Souq Might Be One Of Amazon’s Best Acquisitions

RTP blog

By Hendrik Laubscher, Buy Box Experts There are few e-Commerce markets as exciting as the Middle East. The area contains some of the wealthiest people on earth, and a market likely to experience consistent growth due to technology becoming a focus as natural resources (oil) diminish. Although the e-Commerce industry is still in its infancy in the region — credit card penetration is still low as customers still largely use cash on delivery to purchase products — as trust grows and credit use in

eCommerce 150
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

Bring Loyal Customers Comfort And Joy This Holiday Season. Not Just Discounts

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2018 retail series. With Black Friday less than a month away, it’s only a matter of time before holiday promotional activity reaches a fever pitch. But for many consumers, the holiday shopping season brings with it an intense mix of emotions. For some, it’s their favorite time […].

Customer 333
article thumbnail

How to Find Trending Products to Sell Online

A Better Lemonade Stand

If you're looking for the best trending products to sell online, this is the definitive resource for finding the best products to sell online. The post How to Find Trending Products to Sell Online appeared first on A Better Lemonade Stand.

More Trending

article thumbnail

How Brands Win With Enhanced Content | Salsify

Salsify

We’ve told you time and time again, when it comes to selling products online: content is king. No matter what you’re selling, consumers appreciate having more content to peruse through during their purchase journey. Things like images, bullets and reviews often are the determining factors of a product page conversion, which is why it is important for brands to create eye-catching and engaging content in order to consistently drive sales.

article thumbnail

How to Combine IoT in Retail and eCommerce: Smart Store Working Online and Offline

Onilab User Guides

Year by year smart technologies penetrate into all spheres of human activity: smart fridge, smart coffee maker, smart watch, smart car, smart home and, finally, smart shop. The latest research predicts promising prospects: by 2025, Grand View Research expects the retail market to grow by USD 94 billion. The production of sensors is expected to be actively developed, and Juniper Research has estimated that with the current pace of development of the Internet of Things technology by 2022, smart re

article thumbnail

Calling all geeks: 3 reasons why 2019 will be the “Year of eCommerce Data Analytics”

Profitero

The rise of algorithmic-driven retail means eCommerce Data Analytics is no longer a nice to have, it’s a must-have. eCommerce Data Analytics is becoming a central commercial function, with brands using data-driven eCommerce insights to drive decision making. Here are 3 reasons why we think 2019 will be a breakout year for eCommerce Data Analytics: #1.

article thumbnail

How to Promote Your Landing Page Using Paid Ads

CPC Strategy

Landing pages can be a great way to drum up business, as well as hone in on the messaging, products and strategies that. > Read More. The post How to Promote Your Landing Page Using Paid Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 58
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Episode 60 – Better CRO with Jon MacDonald of The Good

eCommerce Evolution

The best eCommerce companies I know are on a quest to constantly improve conversion rates. Every lift in conversion rates means more money for product development, or traffic to grow your brand or just more money for your pocket. . On this episode I interview Jon MacDonald, CEO of the Good. Jon and team have worked on Conversion rate optimization projects for companies like Nike, Xerox, Adobe and the Economist as well as many other ecommerce companies. .

article thumbnail

Cultivating Better Mental Health as Entrepreneurs

eCommerceFuel

Being an entrepreneur can be really hard at times. You get the rollercoaster highs and lows, and it can take a massive strain on the mental faculties. Today Sherry Walling of Zen Founder talks to us about depression with entrepreneurs and how to maintain a good sense of mental health as a founder. You’ll learn: Tips on nurturing personal relationships involved in your business.

article thumbnail

Dynamic Yield for Financial Services

Dynamic Yield

PERSONALIZATION FOR FINANCIAL SERVICES Put personalization at the heart of the consumer experience With Dynamic Yield, leading financial services and insurance companies can now deliver personalized customer experiences at scale, across any channel. Maintain 360° view of your customer Consolidate your enormous amounts of data from all sources and channels into one platform, and use […].

article thumbnail

How Do You Handle Revenue Blind Spots?

Bryan Eisenberg

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. .

Workshop 170
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Dynamic Yield for B2B eCommerce

Dynamic Yield

PERSONALIZATION FOR B2B ECOMMERCE Deliver personalized experiences that turn browsers into shoppers into loyal customers One platform to power consistent shopping experiences across all customer touchpoints Leverage all available data for precision personalizationIdentify and target audience segments based on a combination of 1st, 2nd, or 3rd party data and maintain a 360° view of your […].

B2B 28
article thumbnail

PayPal Solutions For Magento Based Ecommerce Store – 2018

Elsner

While purchasing from an online store, the customers center of concern is the details of their credit card. Whether or not they are investing in the right store is something that runs through their mind. The journey of online store has two important stages, one is the process of selecting the product and second the checkout process. If your checkout page fails to impress the customers than there is no point of having a smooth store.

PayPal 60