Forrester eCommerce

MAY 9, 2019

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […].

B2B 411

B2B eCommerce B2C eCommerce Marketing 411

Optimizely

MAY 9, 2019

Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. You can encourage your shoppers to give you their information so you can send them content that convinces them to make another purchase later. Of course, nobody really loves filling out a form while shopping online — especially when it seems like every time you land on a site you’re bombarded with popups trying to get you to sign up for this or download that.

eCommerce 170

eCommerce Reference Information Web Design 170

Forrester eCommerce

MAY 9, 2019

To help retailers and brands, I’m delighted to continue our series, “Applying 2019 Predictions To Retail.” Last week, my colleague Claudia Tajima spoke with Harley Manning about how customer experience (CX) is affecting retailers in 2019. I interviewed Sam Stern, principal analyst, part of Forrester’s employee experience (EX) team, and also an expert on customer-centric culture.

Retail 356

Retail Customer Experience Customer 356

GetElastic

MAY 9, 2019

Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions. Storage management and low-internet connection performance are major concerns when it comes to native mobile apps, and since the market shifted to mobile devices, an alternative had to be found in order to retain mobile customers.

Mobile 140

Mobile Download SEO Operations 140

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

MAY 9, 2019

A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others have found weaknesses in the search-based advertising model — golden geese are mortal after all. So, if Google is vulnerable to disruption, then we […].

Marketing 356

Marketing Other Information Customer Experience 356

Steve Dennis

MAY 9, 2019

Growing up one of my friend’s Dad had an interesting driving strategy. At more or less one minute intervals he would accelerate fairly rapidly, only to step on the brake seconds later to return us to roughly the speed limit. Speed up, slow down. Over and over, until he dropped us off at practice, the mall or wherever it was we’d be hanging out that particular day.

126

126

Ecommerce Platforms

MAY 9, 2019

As an ecommerce store owner – current or future – you probably don't need to be told about the value of email marketing which happens to be one of the most beneficial online marketing methods. SendinBlue is one of the popular email marketing services that you may choose for marketing your online store, and it came up as a great alternative for MailChimp ( see the comparison here ) and even for AWeber ( comparison here ).

Payment Services 91

Payment Services Marketing Live Chat Payments 91

ROI Revolution

MAY 9, 2019

Digital ad spending in the US reached over $108 billion in 2018. How do we make sure this money isn’t going to waste, especially on Amazon, where reporting still leaves a lot to be desired? Companies need metrics that can accurately represent the effects of their ad spend. As of now, you probably rely on Advertising Cost of Sale (ACoS) to determine how your Amazon advertising spend impacts advertising revenue.

Download 98

Download Improvements Customer Blog 98

ecomdash

MAY 9, 2019

This will be the first article for our series on Search Engine Optimization (SEO). Before we get too deep into the weeds with best practices and tips for SEO, we thought we should cover the fundamentals. We aim to outline the foundations of how search engines work before we later build up to an SEO plan. What is a Search Engine? Search engines such as Google, Yahoo, Baidu, and DuckDuckGo act as our tour guides to the World Wide Web.

SEO 93

SEO Mobile Article Document 93

TradeGecko

MAY 9, 2019

Guest post by Sal Noorani, Growth Lead at Spently Transactional emails are usually sent during financial transactions. They include notifications like shipping confirmation emails, order confirmation emails, or POS receipt emails among many others. These emails update users about their transactions or confirm their purchase. Other types of transactional emails like follow-ups are used to engage and incentivize customers to make another purchase.

POS 60

POS Shipping Other Customer 60

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

OrderDynamics

MAY 9, 2019

[Podcast] A Closer Look at the Buy Online Pickup In-Store Experience. In February 2019 Bell and Howell and OrderDynamics released the BOPIS: State of the Industry research. This research, which was done in conjunction with IHL, examined 300 secret shopping experiences at 10 top US retailers. It examined the full Buy Online Pickup In-Store experience from the customer’s view.

Omnichannel 48

Omnichannel Recommendation Improvements Events 48

TradeGecko

MAY 9, 2019

Guest post by Sal Noorani, Growth Lead at Spently Transactional emails are usually sent during financial transactions. They include notifications like shipping confirmation emails, order confirmation emails, or POS receipt emails among many others. These emails update users about their transactions or confirm their purchase. Other types of transactional emails like follow-ups are used to engage and incentivize customers to make another purchase.

POS 60

POS Shipping Other Customer 60

ChannelAdvisor

MAY 9, 2019

If there’s one thing we know without a doubt about Amazon Prime Day, it’s this: There’s not a single Amazon seller that can afford to miss out. If you haven’t started to prepare for this year’s event, now’s the time. Successful Prime Day sales depend on a number of critical variables that need to be prepped well in advance of the big day in July.

Webinar 45

Webinar Shipping Costs eCommerce Fulfillment 45

PERQ

MAY 9, 2019

The post 5 Ways to Generate Furniture Customers From Existing Sales appeared first on PERQ.

Customer 59

Customer Blog Marketing Retail 59

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS