Thu.May 09, 2019

Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

Everything You Need to Test and Optimize Ecommerce Web Forms

Zaius

Web forms — pop-ups, in-line forms, and more — are a great way to generate new leads on your ecommerce website. You can encourage your shoppers to give you their information so you can send them content that convinces them to make another purchase later.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Future Of Retail: How Brands Will Address Employee Experience In 2019

Forrester eCommerce

To help retailers and brands, I’m delighted to continue our series, “Applying 2019 Predictions To Retail.” Last week, my colleague Claudia Tajima spoke with Harley Manning about how customer experience (CX) is affecting retailers in 2019.

SendinBlue Review: Is This Email Marketing Service Worth It?

Ecommerce Platforms

As an ecommerce store owner – current or future – you probably don't need to be told about the value of email marketing which happens to be one of the most beneficial online marketing methods.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

A Better Mousetrap Is Always Around The Corner The world saw cracks in the armor of Google this week when Alphabet’s earnings reported below analyst estimates. It looks like Amazon and others have found weaknesses in the search-based advertising model — golden geese are mortal after all.

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Psychological Health: A Mental Tool For Approaching Your Future

Forrester eCommerce

Forrester Future Fit is a tool for measuring your readiness for the future. A simple, five-minute assessment lets us statistically project whether you are in the high-, medium-, or low-fitness group. Take the survey at forr.com/futurefit to learn your score. Read more about future fitness here.

5 benefits progressive web apps have over native mobile apps

GetElastic

Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions.

Mobile 148

The gas or the brake (redux)?

Steve Dennis

Growing up one of my friend’s Dad had an interesting driving strategy. At more or less one minute intervals he would accelerate fairly rapidly, only to step on the brake seconds later to return us to roughly the speed limit. Speed up, slow down. Over and over, until he dropped us off at practice, the mall or wherever it was we’d be hanging out that particular day. Not only was this very annoying, but it didn’t seem to serve any useful purpose.

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How Do Search Engines Work?

ecomdash

This will be the first article for our series on Search Engine Optimization (SEO). Before we get too deep into the weeds with best practices and tips for SEO, we thought we should cover the fundamentals.

SEO 121

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Learn how to Scale Repeat Purchases Using Personalised Transactional Emails

TradeGecko

Guest post by Sal Noorani, Growth Lead at Spently Transactional emails are usually sent during financial transactions. They include notifications like shipping confirmation emails, order confirmation emails, or POS receipt emails among many others.

POS 78

5 Ways to Generate Furniture Customers From Existing Sales

PERQ

The post 5 Ways to Generate Furniture Customers From Existing Sales appeared first on PERQ.

Learn how to Scale Repeat Purchases Using Personalised Transactional Emails

TradeGecko

Guest post by Sal Noorani, Growth Lead at Spently Transactional emails are usually sent during financial transactions. They include notifications like shipping confirmation emails, order confirmation emails, or POS receipt emails among many others.

POS 78

[Podcast] A Closer Look at the Buy Online Pickup In-Store Experience

OrderDynamics

[Podcast] A Closer Look at the Buy Online Pickup In-Store Experience. In February 2019 Bell and Howell and OrderDynamics released the BOPIS: State of the Industry research. This research, which was done in conjunction with IHL, examined 300 secret shopping experiences at 10 top US retailers.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Here’s How to Get Ready for Amazon Prime Day 2019

ChannelAdvisor

If there’s one thing we know without a doubt about Amazon Prime Day, it’s this: There’s not a single Amazon seller that can afford to miss out. If you haven’t started to prepare for this year’s event, now’s the time. Successful Prime Day sales depend on a number of critical variables that need to be prepped well in advance of the big day in July. We covered a lot of ground in this week’s webinar.