Thu.Jul 04, 2019

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Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance

Forrester eCommerce

I’ve always struggled with the term “smart city.” The word “smart” can mean a million different things. Getting smart with someone isn’t necessarily a good thing — as in a mother admonishing a child, “Don’t get smart with me!” Being a “smart aleck” in school can get someone sent to the principal’s office or beaten […].

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Hidden Gems: Identify Your Brand’s Product Opportunities

Optimizely

No doubt, you know your best products and can list the top 10 best sellers with ease. But what about those products that are seeing loads of traffic, but are not converting? And more importantly, what about your hidden gems — the products that are lightly trafficked, but convert well? Having command of your entire product catalog will help you identify over- and under-performing products quickly.

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Chinese Banks Offer Great Functionality And Usability, But There’s Still Ample Room For Improvement

Forrester eCommerce

Mobile apps have become the touchpoint of choice for millions of people to manage their finances, this is especially true for China where the customers are among the most empowered in the world. We recently published our latest evaluation of the mobile apps of six banks in Mainland China, including: CITIC Bank, China Merchants Bank […].

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Email Safe Fonts vs. Custom Fonts: What You Need To Know About Them

Omnisend

The typeface of the text is one of the most important elements for all marketing communication materials: brochures, articles on the web, emails, etc. The right text font helps to reflect your brand identity, contributes to the design and aesthetic feeling, text readability and reader’s perception. Perhaps, it means that you shouldn’t underestimate this small, Read more The post Email Safe Fonts vs.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Top Market Examples To Help Shape Your Own Customer Loyalty Program

MakeWebBetter

Customer Loyalty Programs offer an opportunity for business holders to develop everlasting customer relationships. As it has been seen that different companies have incorporated loyalty programs in different ways. Hence, it becomes important to know the different ”Types of the Loyalty Program“. Before we proceed further, I hope you have checked out the above link […] The post Top Market Examples To Help Shape Your Own Customer Loyalty Program appeared first on MakeWebBetter.

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From the Desk of Timothy Seward: Internet Trends, Data Hunger, and Business Agility

ROI Revolution

If you didn’t hear the news, Mary Meeker, known as “The Queen of the Internet,” is no longer working for mega-firm Kleiner Perkins. The good news is, she started her own firm, and this year’s Annual Internet Trends Report is more thorough and comprehensive than ever. It’s got over 330 slides of charts and data visualizations for everything from ecommerce growth rates to the state of interactive gaming.

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Through the eyes of a High-School Student: A day in Solvoyo

Supply Chain Management and Analytics for Retailers

The post Through the eyes of a High-School Student: A day in Solvoyo appeared first on Solvoyo.

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Multichannel Distribution System: Benefits, Drawbacks & Strategies

TradeGecko

Consumers are shopping in more locations than ever. 56% are likely to shop at a retailer that offers a “start anywhere, finish anywhere” cart experience. Shouldn’t your products be present where consumers are? If so, consider a multichannel distribution system. What is a multichannel distribution system? Multichannel distribution system is a method or structure in which a single company sets up two or more sales and marketing channels to reach one or more customer segments—through a brick and mo