Forrester eCommerce
OCTOBER 22, 2018
The rise of AI in sales technology only makes it easier for sales managers to keep tabs on salespeople—salespeople say. AI gives sales managers more visibility into a sales rep’s daily activities and control into the sales process, potentially subverting the spirited sales culture. In the wrong hands, AI can be turned into a micromanagement tool It’s unfortunate, really, because AI […].
Groove
OCTOBER 22, 2018
Choosing the right Content Management System (CMS) can be difficult. There are a variety of factors to consider, and depending on your goals and resources, one may offer more functionally and usability to fit your needs. When talking about CMS platforms, the two that are in the spotlight are WordPress and HubSpot. These two are similar in many ways but have some noticeable differences.
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Forrester eCommerce
OCTOBER 22, 2018
Even though core CRM products are mature, CRM vendors are still evolving their products. Technologies like AI introduce new efficiencies into CRM processes, and acquisitions such as configure-price-quote (CPQ) and eCommerce expand the footprint of CRM. We find that CRM suites are evolving across five dimensions. They now: Support select business models and organizational sizes.
RTP blog
OCTOBER 22, 2018
By Professor Saravana Jaikumar, IIM Calcutta Consumers today have both more options of goods to buy and more information about those goods than ever before. Now, shopping in an e-marketplace involves the consideration of more products and more sellers at more price points. In such a complex commerce world, how do you develop the right price strategy and increase sales?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 22, 2018
When we surveyed XD providers recently, they told us that because of complexity, system integrations required, and many other factors, project costs and timing are all over the map. Some told us they don’t think about it in terms of individual projects at all – instead helping more with full-scale experience transformations that make individual […].
My Wife Quit Her Job
OCTOBER 22, 2018
A while back, my partner Toni and I launched a free group giveaway service called Go Brand Win. And this service was designed to help ecommerce and Amazon entrepreneurs quickly grow their email lists for free by collaborating with similar brands. How quickly can you expect to grow your list with a group giveaway? Here are some statistics from our very first contest.
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A Better Lemonade Stand
OCTOBER 22, 2018
This article will help you to differentiate between the different types of Alibaba suppliers so you can find the right factory to manufacture your products! The post Vetting Alibaba Suppliers: How to Find the Best Factories on Alibaba appeared first on A Better Lemonade Stand.
Steve Dennis
OCTOBER 22, 2018
One of the recurring themes in my consulting, writing and speaking is that the distinction between online and physical shopping is increasingly a distinction without a difference. The key for most brands is to deploy a well harmonized, one brand, many channels strategy and to embrace the blur. Central to this notion is realizing that a physical store often serves as the hub of a brand’s ecosystem and that brick-and-mortar stores help drive e-commerce sales—and vice versa.
Bronto
OCTOBER 22, 2018
The Fall 2018 release of the Bronto Marketing Platform is now available. This release provides enhancements, new features and services in three core areas: accelerating email marketing success, optimizing marketing. The post Bronto Fall 2018 Release appeared first on Bronto Blog.
Rishi Rawat
OCTOBER 22, 2018
Video explanation: Written explanation for the video above: If you want to improve your conversion rates, you’re going to have to understand the mind of the shopper. And if you want to understand the mind of a shopper, you need to understand how the shopper’s brain works. And in order to understand the shopper’s brain, I can think of one simple model that really simplifies our understanding.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ESW
OCTOBER 22, 2018
In June 2018, the U.S. Supreme Court passed down a decision that could impact any eCommerce businesses selling to customers in the United States. The South Dakota vs. Wayfair ruling recognized South Dakota’s authority to impose state-level sales tax on transactions completed within the state — even if the vendor does not have a physical presence in the state.
TradeGecko
OCTOBER 22, 2018
The use of 3PLs, also known as third-party logistics providers, is on the rise. In fact, as of 2017, 90% of Fortune 500 companies in the US used one or more 3PL, an increase from 46% in 2001.
Profitero
OCTOBER 22, 2018
There’s certainly plenty to munch on as Snack Foods category sales on Amazon-US approached $200 million in 2017. The list of players vying for market share in this intensely competitive category reads like a who’s who of huge multinationals. On top of that, a leading snacks manufacturer found its share threatened by a growing number of small, alternative brands capitalizing on category headwinds—such as the trend toward healthier eating and good-for-you snack options.
Salsify
OCTOBER 22, 2018
Impulse sales. The little grab-n-go goodies that flank brick and mortar checkout counters are more powerful than they seem. The average American shopper spends $5,400 on spontaneous buying each year, according to a 2018 Slickdeals.net survey. That’s over $324,000 in a lifetime.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
CPC Strategy
OCTOBER 22, 2018
If you’ve been following the Amazon Vendor community on LinkedIn, you’ve probably noticed an influx of concerns stating that Amazon will begin actively. > Read More. The post Will Amazon Ban the Hybrid Approach for Sellers & Vendors? appeared first on Retail Performance Marketing Blog - CPC Strategy.
Payoneer
OCTOBER 22, 2018
Editor’s note: This is a guest post from Leona Henryson, Commercial Director at Essay Supply. Recently, T-Mobile launched a fresh new initiative to improve their customer service. But no, they aren’t bringing in artificial intelligence, augmented reality or new ways to contact them. The irony of T-Mobile’s “new” way of doing customer service is that they are returning to the good old days of human connection – removing complicated phone trees and bots and putting humans front and center
Weebly
OCTOBER 22, 2018
Choosing to start your own business is one of the most exciting and terrifying decisions a person can make. On one hand, it provides freedom from the daily grind of working for someone else. On the other hand, it means that all the responsibility for success ultimately falls on you. Of course, that doesn't mean that you have to figure everything out on your own.
Ecommerce Platforms
OCTOBER 22, 2018
This SEMrush review analyzes all the critical details relating to its features, functionalities and overall pricing. And to further establish suitability, it also discusses SEMrush’s drawbacks. At first, we all thought that it would be considerably easy. And it was, but only for a limited period. SEO was quite straightforward back then. Just a couple of strategically placed keywords, then you throw in some links and boom!
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
GetElastic
OCTOBER 22, 2018
As previously published on LinkedIn , Ana Milevskaja outlines the facts about microservices that commerce pros should know about. Hardly a day goes by without an article about ecommerce microservices. Microservices is a hot new paradigm for commerce back end among many commerce practitioners. Many developers are experimenting with microservices and others are embracing them head on.
ChannelAdvisor
OCTOBER 22, 2018
More than 800 million people globally visit Facebook Marketplace each month to buy and sell things. Do you have the software and e-commerce expertise to tap into an audience that size? At ChannelAdvisor, we’ve always stressed the importance of being everywhere — minimizing your risk in a changing industry by maximizing your online presence. We’re happy to announce that ChannelAdvisor has integrated with Facebook Marketplace in order to make it easy to sell your products and grow your audience.
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