Forrester eCommerce
JULY 3, 2018
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […].
Kissmetrics
JULY 3, 2018
I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not. Out of all of the Google employees I met, none of them told me anything that shouldn’t be made public.
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Forrester eCommerce
JULY 3, 2018
Since our last major strategic reassessment of the telecoms landscape in 2011, digital transformation has further raised the need for change of the telco business model. Our key observation still holds true: The traditional connectivity-centric business model will work only for few telcos with a low-cost base. The biggest challenge facing the other telcos is […].
My Wife Quit Her Job
JULY 3, 2018
If you want to grow your ecommerce store, then increasing your average order value can make a huge difference in your profitability and your ability to market your business. For example when you have a higher average order value… You can afford to spend more on ads You will make a higher profit per sale You will generate more revenue for the same amount of work Especially when it comes to advertising, a higher AOV(average order value) can drastically improve your return on ad spend metrics
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JULY 3, 2018
Globally, 57% of marketing decision makers that Forrester surveyed in 2017 said that aligning their CX with their brand was not a critical or high priority. That is alarming, because the two go hand in hand. As CX author Matt Watkinson puts it, “The ideal gap between the brand image (what customers are promised) and […].
Wiser
JULY 3, 2018
Retailers are beginning to plan for one of the biggest online shopping days of the year: Amazon’s self-proclaimed holiday, Amazon Prime Day. Amazon’s 4 th annual Prime Day will be held July 16 th for 36 consecutive hours of dazzling deals. How do you compete with this retail giant? Wiser’s new infographic provides tips on how to compete with Amazon’s big discounts and attractive deals. .
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Omniconvert
JULY 3, 2018
The appliance eCommerce industry poses specific challenges – but not insurmountable ones. In this case study, we will show you how Ideall.ro was able to boost their conversion rate by no less than 25% in just six months by using our A/B Testing tool and interactions. How did we do it? Read below. Table of Contents […]. The post How an Appliances eCommerce Site Used A/B Testing and Interactions to Boost their Conversion Rate by 22.26% in Just 6 Months appeared first on Ecommerce Growt
ecomdash
JULY 3, 2018
Our developers at ecomdash are working around the clock to build more functionality for our users. Each month they release various updates and new features. Here are the latest changes from our June release. New Xero Integration. We’ve released a beta version of our Xero accounting integration. Once launched, you can send sales receipts and purchase orders automatically to Xero.
Bronto
JULY 3, 2018
There seems to be an overall stigma in the luxury ecommerce industry: While beautiful to look at, luxury brand sites typically perform poorly when it comes to user experience and. The post Branded Content + Seamless UX = A Luxurious Shopping Experience appeared first on Bronto Blog.
TradeGecko
JULY 3, 2018
The way retailers distribute their products—and the way consumers purchase them—has been largely unchallenged for many decades. But, with the rise of digital-born, micro-brand retail companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Sailthru
JULY 3, 2018
First impressions are everything and every digital publisher should be making a great one. With carefully planned onboarding, t he right welcome can engage readers and keep them coming back for more. Even for mobile app downloaders , a more engaged group by definition, onboard messaging is critical. Onboarding: What’s It All About? Onboarding originated as a human resources concept and then migrated to video games, online products and apps.
OrderDynamics
JULY 3, 2018
Why You Want Out-of-the-Box Retail Technology. When your retail operation has grown to a certain point, you will want to launch an omni-channel strategy. This means you need an order management system (OMS) as the backbone system. At this point you will need to consider whether to use a platform-build solution on which coders can develop an OMS or an out-of-the-box DOM (distributed order management system).
ChannelAdvisor
JULY 3, 2018
Are you ready to kick your back-to-school promotions into high gear? If not, now’s the time. Because many of the biggest online marketplaces are already full-speed ahead on their back to school programs. This spending season is shaping up to be one of the year’s largest, most profitable opportunities for e-commerce sellers — second only to the winter holidays.
Prisync
JULY 3, 2018
People are buying more and more things via the Internet. Since all the variables in that formula are growing, it’s no wonder that the revenues of eCommerce are rapidly rising, as well. According to the data published by Statista, the global retail sales will reach $4.48 trillion by 2021. Due to the strong impact that online trade has on the economy, it has the power to quickly put new technologies to its practical use.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Smile.io
JULY 3, 2018
The theory of reciprocity is a concept as old as time. In fact, the oldest set of written laws in the world talked about it! Now, nearly four thousand years later, reciprocity is just as powerful as ever because of its ability to forge emotional relationships. When you do something that benefits someone else, the emotional connection you’ve created with them makes it more likely for them to respond with a positive action that benefits you in return.
PERQ
JULY 3, 2018
The post Why a Personal Approach to Digital Marketing Always Wins appeared first on PERQ.
Bamboo Rose
JULY 3, 2018
We’ve said it before – retail isn’t dead or dying, it’s evolving. Yes, store closures are coming fast and we’re already on track to surpass last year’s record, but the future of U.S. retail isn’t as dire as some would have you think. Some brave retailers are actually opening more stores as others struggle to […]. The post Bigger isn’t always better – Small format stores are on the rise appeared first on Bamboo Rose.
Optimizely
JULY 3, 2018
There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. As massive marketplaces like Amazon and eBay continue to dominate the ecommerce industry in the United States, there’s been a backlash of smaller, niche online stores trying to provide something completely different. They’re offering buyers focused, curated, and high-quality products that serve a small and specific customer niche.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
ROI Revolution
JULY 3, 2018
Last week, Google announced it would be re-branding its entire advertising product portfolio, in hopes that this change will make it easier for brands to understand its complex advertising ecosystem. As a part of this re-branding effort, Google will be retiring two of its most-recognized advertising brand names – AdWords and DoubleClick. According to Sridhar Ramaswamy, Senior VP of Ads at Google , this consolidation is “ the solution to assuage the consistent feedback from advertisers over
Weebly
JULY 3, 2018
To make the most of your eCommerce investment, it's critical to not only set business goals, but to also track your results. With Weebly's advanced eCommerce analytics , you can measure your store's sales performance, track email engagement and view referral traffic from a single integrated dashboard. Here's what you need to know about why metrics matter, how to set performance goals and which measurements are most helpful for successfully growing your online business.
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