Forrester eCommerce
OCTOBER 29, 2020
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.
Kissmetrics
OCTOBER 29, 2020
According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well.
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Forrester eCommerce
OCTOBER 29, 2020
In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.
Optimizely
OCTOBER 29, 2020
The average eCommerce website conversion rate is about 2.8 percent. That’s pretty rough. If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. From landing pages to navigation to checkout flow essentials, sellers must go through their store with a fine-toothed comb to identify and remove areas of friction.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
OCTOBER 29, 2020
Employee experience in 2021 will be defined by long-term remote work and crisis management. Success will depend on the strength of an organization's employee experience strategy and technology investments. Learn more.
Kissmetrics
OCTOBER 29, 2020
Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been pre-screened.
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Retail TouchPoints
OCTOBER 29, 2020
Seeking to strengthen its competitive position, Bed Bath & Beyond will introduce 10 new private label brands as it scales back its reliance on coupons. The retailer also plans to invest $250 million to improve the 450 stores that deliver 60% of the retailer’s revenue, and another $250 million for revamping its supply chain over the next three years.
Forrester eCommerce
OCTOBER 29, 2020
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices would be helpful in informing diagnoses, monitoring, ensuring compliance of treatment plans, and running clinical trials. We’re building a body of research, but we’ve decided to share a few things along the way.
Retail TouchPoints
OCTOBER 29, 2020
Walmart will test combining store/fulfillment center locations at four existing stores, using them as test beds for new technology, digital tools and physical enhancements. The stores will focus on implementing new tools that can help speed up both customer service and order fulfillment. Each of the stores will include embedded product and technology teams that will prototype, test and iterate solutions in real time, to scale what works and scrap what doesn’t.
Forrester eCommerce
OCTOBER 29, 2020
My wife has the good fortune of living with a security and risk pro who also happens to be a US Army intelligence officer, so she’s been previously scolded about lax security practices. I also point out how “hacking” scenes on TV and in movies are comical and inaccurate. Note: Said wife was not consulted […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
OCTOBER 29, 2020
Nspire , a merchandising solutions provider, offers tools that can help retailers implement contactless checkout. The solution aims to reduce the need for face-to-face interaction by giving shoppers ways to browse, compare merchandise and make purchases using a screen. Nspire provides shop fittings made to enable the placement of touchless checkout systems anywhere in the store.
Forrester eCommerce
OCTOBER 29, 2020
Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences. The employee data tsunami is […].
Retail TouchPoints
OCTOBER 29, 2020
In an effort to feed millions of families this Thanksgiving, Walmart , Campbell’s, Butterball and Coca-Cola are partnering with mobile rewards platform Ibotta to launch a “Free Thanksgiving Dinner” program. Through the program, Ibotta users will receive 100% cash back on up to nine Thanksgiving food staples (while supplies last), including: turkey, green beans, cream of mushroom soup, crispy onions, potatoes, cranberry sauce, stuffing, gravy and a 2-liter soda.
Forrester eCommerce
OCTOBER 29, 2020
In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment. We placed many of the technologies in the invest and maintain quadrants — including chatbots and virtual assistants, customer data platforms (CDPs), marketing event management […].
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
OCTOBER 29, 2020
B8ta has acquired Re:store , a startup that provides retail-as-a-service for online fashion brands with partners including Instagram brands Sezane , H&M ’s & Other Stories and Nasty Gal. The deal will help b8ta, which has focused primarily on technology, to enter the fashion and lifestyle market. Re:store offers its partners a model that lets them display products at Re:store’s shop in San Francisco, giving online brands a physical presence.
Forrester eCommerce
OCTOBER 29, 2020
The chaotic conditions of 2020 have increased demand to optimize employee's work-from-home experience. Forrester Total Economic Impact™ (TEI) studies have shown that the most important benefit of virtual desktop infrastructure (VDI) is enhanced productivity.
Retail TouchPoints
OCTOBER 29, 2020
It has been widely reported that the Covid-19 pandemic has led to a boom in online retail. While many stores have been closed and people are stuck at home, shoppers have turned to their devices to get the products they wanted, and that is expected to continue during the holidays. Economists are predicting a flat or modest increase in holiday sales compared to 2019, but they expect a big increase in online holiday shopping.
Forrester eCommerce
OCTOBER 29, 2020
Airgaps Aren’t Effective; Scratch Them From Your List… The number of companies falling victim to ransomware attacks continues to grow each day. Ransomware inflicts extreme pain, leading to business closure or significant business disruptions. Vendors are developing technology architectures and approaches to solve for these challenges. Each technology and approach has its pros and cons. […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
FastSpring
OCTOBER 29, 2020
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! In this post, we’re featuring our Global Senior Manager, Business Development, Bryan Gonzalez! Describe your current role at FastSpring. I lead the Global Sales Development team, and I am responsible for creating new business opportunities for FastSpring.
Ecommerce Platforms
OCTOBER 29, 2020
Whether you're creating a new website from scratch or looking for a way to upgrade your existing one, you'll need the right content management system. A content management system, or CMS, is a tool that helps you to modify and optimize your website however, you choose, without the need for any complex API or PHP work. While some CMS solutions allow you to have some control over the code on your website, they're often very easy to use.
RetailDive
OCTOBER 29, 2020
The prototype locations will allow the retailer to quickly experiment with ways to make fulfillment more efficient and move in-store inventory online.
SheerID
OCTOBER 29, 2020
This article gives you the insight into the military audience you need to create marketing programs that capture their attention.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
RepslyBlog
OCTOBER 29, 2020
Food and beverage brokers know that managing the execution for a handful of brands across all of their retail channels is no easy task. As the link connecting their brand clients to shelf-level execution in stores, merchandisers have a huge responsibility to support the key programs of all of their brands as well as the thousands of stores they serve.
Salsify
OCTOBER 29, 2020
The demand for an omnichannel commerce experience is driving brands to rethink their commerce strategies.
ecomdash
OCTOBER 29, 2020
It's not easy to think up blog topic ideas for ecommerce, especially when you publish frequently. Here we list 9 content categories for creative inspiration. The post Blog Ideas for Online Stores: 9 Topics to Inspire You appeared first on Ecomdash.
Omniconvert
OCTOBER 29, 2020
As you run your ecommerce store, there are a number of metrics to keep track of. This partly depends on. The post Factors eCommerce Owners Need To Consider For Measuring eCommerce Success – Customer Retention appeared first on ECOMMERCE GROWTH Blog.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
RetailDive
OCTOBER 29, 2020
As the season kick-starts earlier than ever, the industry braces for a fourth quarter plagued by uncertainty.
TalkingRetail
OCTOBER 29, 2020
Consumers stayed loyal to local convenience stores in the summer despite the lifting of lockdown restrictions which gave them the freedom to shop elsewhere, new figures show. The average spend in convenience outlets rose to £8.14 in the three months from July to September – a rise of 10% on the previous quarter and 11%.
ChannelAdvisor
OCTOBER 29, 2020
The following case study features a leading home textiles manufacturer that turned to ChannelAdvisor to help accelerate sales through Managed Services for Amazon Advertising. This well-known home decor brand provides discerning consumers with all kinds of textiles, from blankets and bedsheets to table linens, towels, shower curtains and more. The company has focused on helping people furnish their homes with high-quality, fashionable items.
TalkingRetail
OCTOBER 29, 2020
A trade group has hit out at new lockdown restrictions being introduced regionally which it claims will impact on the safety of retailers and their staff. The Association of Convenience Stores (ACS) is “disappointed” that new rules taking effect from tomorrow (30 November) across Nottinghamshire will force retailers to ban off-licence sales after 9pm –.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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