Thu.Jan 06, 2022

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Employer Branding: The New Marketing Frontier

Forrester eCommerce

“Over half of CMOs will make employee experience (EX) essential to brand planning” – Forrester’s Predictions 2022: B2C Marketing And Innovation A New Frontier Emerges I spent most of the winter months hounding a panel of brand experts for their insights as I wrote Forrester’s annual brand spotlight report (to be published later this month, so […].

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Where are you on the Journey to Real-Time Personalization?

Retail TouchPoints

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

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What Are Soft 404s and How to Fix Them

Kissmetrics

You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.

SEO 273
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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. CPG advertisers can now offer consumers a multi-retailer checkout experience directly from their Yahoo native ads and display inventory, allowing consumers to make a purchase from their preferred retailer.

Retail 264
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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2022 — Mutations In The Sales Tech Industry

Forrester eCommerce

Mutants In Marvel And DC Marvel and DC comics and films of course are permeated with the notion of mutations (X-Men, Spider-Man, Venom, etc.). It’s the narrative hook that drives many of their stories, imbuing their characters with all sorts of weird and wonderful superpowers. My 15-year-old son Finn is a massive fan of the […].

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For ASICS, the Metaverse Reflects, but Doesn’t Replace, Physical World Activity

Retail TouchPoints

The metaverse is poised to reinvent not just how shoppers interact with retailers, but even how retail operates as an industry. The technology is still in its infancy, but trailblazing brands like ASICS are gearing up to take their places on this new digital frontier that could forever change how people and businesses intertwine. The international sportswear brand discussed its plans with metaverse solution provider Boson Protocol during the 2021 Retail Innovation Conference.

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Salsify Launches Tool to Manage the Amazon Selling Partner API

Retail TouchPoints

Commerce experience management platform Salsify has introduced integration to the new Amazon Selling Partner API. This connection provides Amazon merchants with programmatic access to their Amazon Vendor Central account data to simplify the experience. The Amazon Selling Partner API will replace the Amazon Feed Specification API and the Vendor Self Service Catalog Dynamic Templates for sellers in all categories, regions and selling models.

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Why so many DTC brands are into activewear

RetailDive

Whether they launched in the space or expanded into it, DTC brands are taking advantage of athleisure's continued popularity to fuel their businesses.

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Overstock Welcomes Afghan Refugees to Utah With Furniture Donation

Retail TouchPoints

Overstock.com will supply dining room tables, chairs and home décor to refugee families resettling in its home state of Utah after fleeing Afghanistan amid the collapse of the country’s government. The retailer has committed 185 kitchen tables, 825 matching chairs and 185 home décor items for the estimated 180 families currently scheduled to arrive.

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Deadline to implement Strong Customer Authentication fast approaching

365 Retail

Retailers with an online presence need to ensure they fully support Strong Customer Authentication (SCA) by 14 March 2022 or risk customer purchases being declined. SCA is a new set of rules from the Financial Conduct Authority (FCA) to help protect customers from fraud when they are shopping online. With increasing amounts of purchases being made online, these new rules will help to ensure that customers are safe when shopping and their money is better protected.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Target saw holiday foot traffic jump

RetailWire

Target got what it wanted for Christmas. The retailer’s foot traffic increased 6.2 percent during the holiday season compared to 2019, according to Placer.ai. Shopper visits to Walmart fell 0.1 percent on a two-year basis and those at Best Buy fell 11.5 percent.

Retail 94
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CallisonRTKL releases its Retail 2022 Forecast

365 Retail

Global architecture, planning and design firm CallisonRTKL has released its Forecast 2022 report – looking at the accelerators, disruptors, and constants shaping the built retail environment in the year to come. “It’s all about the Anti-Narrative Narrative,” predicts CallisonRTKL. The retail industry and many brands themselves have developed an obsession with experiences that communicate a story – a narrative that explains why it does what it does.

Retail 90
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Postal service concerned vaccine mandate will slow deliveries

RetailWire

The U.S. Postal Service requested that the Occupational Safety and Health Administration grant it a temporary waiver from complying with the COVID-19 vaccine and testing mandate scheduled to go into effect on Jan. 10. The USPS is concerned that being forced to comply with the mandate at this time will “likely to result in the loss of many employees — either by employees leaving or being disciplined.”.

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Amazon's international app downloads decline: report

RetailDive

For retailers, downloads are becoming more significant as mobile app spending rises.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Ecommerce Product Photography: Budget-Friendly DIY Tips

Ecommerce Guru

It is quite convenient for the buyers to check out the products they need by visiting the shop, but the same is not the case with e-commerce businesses. To sell their products, e-commerce business owners rely on the photos of their products that will help them attract potential customers. Thereby, e-commerce businesses invest quite a lot in professional eCommerce product photography services.

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Nike sues Lululemon over Mirror, claiming patent infringement

RetailDive

The athletics giant outlined six patents it claims the workout system and its accompanying apps infringe upon.

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Nike sues Lululemon for patent infringement

RetailWire

Nike is claiming that Lululemon Athletica’s Mirror device and applications infringe on its patents. Nike said it sent a letter to Lululemon in November detailing the patents it believes are being used without permission. “The patents in question are overly broad and invalid. We are confident in our position and look forward to defending it in court,” said a spokeswoman for Lululemon in a statement.

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Amid supply chain challenges, Bed Bath & Beyond's loss widens

RetailDive

Executives pointed to difficulties around keeping shelves stocked as the retailer's loss grew by more than $200 million from last year.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why Choose To Invest In The Future of Retail

365 Retail

In recent years, retail as an industry has faced a variety of challenges which has been responded to with innovative technological advancements, therefore, representing new and exciting opportunities where this can be capitalised on. These changes are predicted to be here to stay, suggesting that we will continue to see evolving formats and technologies changing the way consumers shop. .

Retail 52
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Hasbro names new CEO and COO

RetailDive

The toy and gaming giant promoted two executives to top roles in the company as it navigates transformation and industry disruption.

Toys 69
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Successful Ways to Solve Supply Chain and Labor Issues with Retail Technology

RepslyBlog

2021 was full of numerous headwinds in the CPG landscape – from changing consumer demand, supply chain disruptions along almost every touchpoint, and a lack of workers willing to take on jobs – that put many brands into challenging situations where they were forced to innovate in order to survive.

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10 Home Business Ideas That You Can Start From Home

Ecommerce Guru

In today’s time, with the advent of technology, nothing is possible. Today businesses can be done just by sitting at our homes. With the outbreak of covid, everything was started from home, be it work, studies, or a gym. Everything had become home-based. With this, the idea of working from home had developed in people’s minds, and there are a plethora of business ideas to start from home.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Payments firms raised record sums in 2021

RetailDive

Startups last year raked in nearly $32 billion in investments, according to CB Insights. This year could be even hotter for them.

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Taco Bell launches a taco-a-day subscription plan

RetailWire

The new Taco Lover’s Pass will enable members to pick up a free taco daily for a month from Taco Bell. Membership costs $10 and participants have the option of choosing from seven different tacos every day. “There’s no better way to kick off 2022, especially Taco Bell’s 60th anniversary year, than by inviting our fans to enjoy our most iconic tacos every day for 30 days, all while underscoring our commitment to digital innovation and value,” Zipporah Allen, Taco Bell chief digital officer,

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Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend

RetailDive

The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps as social commerce booms.

Retail 52
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Employees take ownership of music and entertainment retailer

RetailWire

Bull Moose operates 11 music and entertainment stores across Maine and New Hampshire. The company, which has operated for over 30 years, was recently sold by founder and Owen Brett Wickard to the company’s employees. Mr. Wickard said he will remain as interim CEO of the retailer during its transition to an employee stock ownership plan (ESOP).

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Google Acquisition Of Siemplify Is A Knockout Punch For Standalone SOAR

Forrester eCommerce

With this move, the SIEM has irrevocably been altered to s more holistic security analytics platform, incorporating SIEM, SOAR, and SUBA in a single offering.

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Americans packed on debt during the holidays

RetailWire

Thirty-six percent of consumers went into debt when spending for the holidays, according to a survey by LendingTree. Another survey by WalletHub found that 30 percent added to their debt levels.

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Top Barriers to Composable Commerce and How to Overcome Them

GetElastic

The Composable Commerce approach is the way forward for businesses looking to transform their eCommerce user experiences quickly, efficiently, and with reduced risk. By 2023, Gartner predicts that organizations who’ve adopted a composable approach will outpace competition by 80% in the speed of new feature implementation. We recently hosted a webinar alongside our partners Algolia and Contentful, to answer top questions about Composable Commerce in practice, and provide use cases from brands who

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Baristas walk out of a Starbucks over COVID safety concerns

RetailWire

Baristas at the only unionized Starbucks store in the U.S. have staged a temporary walkout after claiming the company was unresponsive to their concerns about staffing and worker safety related to the recent outbreak of COVID-19 in the area. Michelle Eisen, a barista who has worked 11 years at the store, said that about a third of her fellow employees are currently in self-isolation either because they tested positive for the virus or because they were exposed to someone with COVID-19.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib