Tue.Jul 28, 2020

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Why CX Prioritization Matters And How To Get Started

Forrester eCommerce

Prioritization is the art and science of making decisions, an active process of choosing one thing over another. Just like we all need some form of prioritization in our day-to-day activities, whether we’re thinking about how to tackle our current day’s workload or household chores, companies need prioritization processes and approaches that ensure decisions are […].

Arts 497
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How to Find Your Target Audience

Kissmetrics

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.

Article 361
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Return Of The Sovereign Cloud

Forrester eCommerce

A decade ago I completed the first ever assessment of Australia’s emerging “trusted” or private Infrastructure-as-a-Service (IaaS) market. I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment.

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Is Your WordPress Website Scalable Enough For More Traffic?

BigCommerce

WordPress is the most popular content management system in the world, but that doesn’t mean that every WordPress website is…

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Brands Built Up Much CX Equity Pre-Pandemic; Here’s How They Can Use It Wisely

Forrester eCommerce

The novel coronavirus shut down the US economy, freezing US consumer spending. This, however, is a temporary situation – consumers will resume spending when it is safe again for them to conduct regular commerce. So, the question customer experience (CX) professionals must ask their businesses is, “Are we positioned to recapture our clients once they […].

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Your Winback is Broken. Here’s How to Fix It.

Optimizely

Winback campaigns are a staple of email marketing programs. Most brands have one, and many even A/B tested a couple of options — something like ‘90 days since last click’ or ‘120 days since last purchase’ — to arrive at a winning version that has been automated ever since. Unfortunately, most winback campaigns don’t provide much, offering a rather pitiful level of engagement (and conversions).

More Trending

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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? On August 12 at 2 pm Eastern, the Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide , will reveal answers to these and other key questions.

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The Wix Editor X Review You’ve Been Waiting For (July 2020)

Ecommerce Platforms

If you're a fan of Wix, you'll probably know already that in February of this year (2020), they broadcasted the launch of their new responsive website building platform, Editor X. Editor X was eagerly awaited by designers and agencies alike. With its sophisticated design and layout capabilities, it's a fantastic platform for anyone wanting to produce modern website designs.

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Zebra Technologies To Acquire Reflexis Systems For $575 Million

Retail TouchPoints

Zebra Technologies Corporation has entered an agreement to acquire Reflexis Systems for $575 million. Reflexis is a provider of intelligent workforce management, execution and communication solutions for the retail, food service, hospitality and banking industries. “The acquisition of Reflexis Systems fits squarely within our Enterprise Asset Intelligence vision of making every worker and asset at the edge connected, visible and fully optimized,” said Anders Gustafsson, CEO of Zebra Technologies

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Ethical Ecommerce Interviews: CORPUS on the Natural Revolution

Ecommerce Platforms

We spoke to Jean-Pierre Mastey, founder of CORPUS Naturals. With nearly two decades of experience in skincare, he’s harnessed the latest advancements in natural chemistry to create fully natural deodorants. What was the inspiration for starting CORPUS? When I was preparing for the arrival of my first child, I began obsessing over the safety of the ingredients in the products in our home: and I discovered that many products that claim to be “natural” or made with “natural ingredients” still conta

eCommerce 156
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Digital Distancing: Top 3 Ways Retailers Can Connect With In-Store Shoppers

Retail TouchPoints

The pandemic has been a punch in the jaw for many of us in retail. The pace and scope of widespread, global change is happening across the board in retail — and it is here to stay. In fact, recent research from McKinsey finds consumers indicating they will adopt long-term behavioral changes beyond COVID-19. Consumers have had their options severely limited — and the idea of returning to typical social behavior like retail shopping is now fraught with risk.

Retail 200
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Ethical Ecommerce Interviews: Project Full on Growing a Business After Kickstarter

Ecommerce Platforms

We spoke to Kali Gordon, founder of Project Full. An architect by trade, she’s hoping to spread the message of mindfulness with her organic meditation cushions. What inspired you to start Project Full? Our flagship product is a meditation cushion set, and I created it because it was something I needed myself. I’d been drawn to mindfulness and meditation for as long as I can remember: probably because I’d been searching for tools for overcoming tragedy and loss.

eCommerce 118
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Nordstrom Anniversary Sale Becomes More Digital-Friendly With Virtual Styling, In-Stock Alerts

Retail TouchPoints

Recognizing that more of its customers are shopping online this year, Nordstrom has ramped up the digital components of its Anniversary Sale. Additionally, the annual sale, which will feature more than 10,000 items, will include an expanded assortment of loungewear, activewear and cozy home items for 2020. The sale begins Aug. 19 for all customers and runs through Aug. 31, but Nordy Club members will have access beginning Aug. 13, with even earlier access for higher-tier members of the loyalty p

Books 193
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How to Choose Wholesale Products to Sell on Amazon

SellBrite

Maybe you want to build your own ecommerce business, maybe you’re in need of some extra income, or maybe you just want to scratch that entrepreneurial itch. Whatever your goal, you’ve probably heard that selling wholesale products on Amazon is a good way to make it happen. While this isn’t the “get rich quick” opportunity some would have you believe, the business of buying wholesale products and selling them on Amazon can be a great way to build a profitable business.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Why Bob’s Furniture Set Its Own Stringent Safety Rules Chainwide

Retail TouchPoints

One of the biggest challenges non-essential retailers have faced as they reopen stores has been operational rules that vary by state, county and sometimes city by city. After a few weeks of trying to accommodate the varying guidelines as its 128 stores in 20 states reopened, the executives at Bob’s Discount Furniture decided to write Bob’s Rules, which would be followed at all stores coast to coast.

eCommerce 158
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What online shoppers want right now

RetailDive

For a couple of decades, Amazon has been setting consumer expectations that all retailers follow. The pandemic may be changing that.

Consumer 141
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Salesfloor Awards Program Spotlights Frontline Workers

Retail TouchPoints

The coronavirus pandemic has served to remind everyone of how vital frontline workers are, particularly in retail. With its inaugural Associates of the Year Awards , Salesfloor hopes to keep the spotlight shining on retail associates and store managers in the months to come. This community has faced significant hardships, including furloughs, reduced hours and new responsibilities because of COVID-19.

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SGF forms partnership with food waste app

TalkingRetail

Scottish Grocers Federation (SGF) has formed a partnership with Too Good To Go ? the app that helps retailers sell their surplus food directly to consumers. The app is already helping 20,000 convenience stores across 14 countries sell their daily surplus food to new, local customers so it doesn’t go to waste. Linda White, Too.

Consumer 120
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Article Used Data To Pivot During COVID

Retail TouchPoints

Add To Calendar. Article takes a data-driven approach to all things CX. When COVID first hit, the DTC furniture company found that customers were seeking more contactless delivery experiences and was able to pivot quickly. During this Retail Reset chat, Alicia Esposito sits down with Duncan Blair, Director of Marketing, to discuss the company’s unique approach to tracking customer sentiment to delivery exemplary experiences across all channels. .

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4 Ways Retailers Can Cut Waste by Improving Supply Chains

RetailMinded

The circumstances brought about by the coronavirus pandemic are forcing retailers to rethink and redefine how to manage their businesses. . On the one hand, it has been brutal for some segments. The pandemic has severely limited consumer mobility, forcing big-name clothing retailers and department store chains to file for bankruptcy. On the other hand, those who have invested in ecommerce are reaping the rewards.

Supplies 114
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Corona campaign inspires Brits to explore the outdoors

TalkingRetail

Corona is aiming to inspire the nation to rediscover the outdoors and reconnect with the natural world. The brand has unveiled an online travel hub, as part of its global Rediscover Paradise initiative, to provide inspiration and guidance to discover off the-beaten track locations across the UK in partnership with Culture Trip. The platform will.

Outdoor 111
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Retail sales claw back to normal levels, but ParcelHero warns stores not to celebrate yet: 31.8% of those sales were made online

Retail Technology Review

The Office of National Statistics (ONS) retail sales figures for June showed sales soared by over 13% compared to May, to reach near-normal levels. Indeed, with fuel sales excluded, they actually beat June 2019’s figures by 1.5%.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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New York Bakery Co launches on-pack promotion with Friends 

TalkingRetail

New York Bakery Co has unveiled a new on-pack promotion in partnership with TV series Friends. The promotion offers consumers the chance to “win the iconic NYC home grand prize” and will run across all packs of authentic boiled and baked New York Bakery Co. bagels for three months, starting 3 August. The Friends-inspired grand.

Consumer 109
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Planned changes to VAT will result in higher costs and less choice for online shoppers, warns ParcelHero

Retail Technology Review

UK shoppers should make the most of international marketplace bargains on Amazon Prime Day on 5 October, says ParcelHero. A new Government policy paper deals a double-whammy to overseas purchases from 1 January: post-Brexit Brits will pay 20% VAT on all international online purchases while overseas sellers will have to register for UK VAT.

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The top 5 3PL companies in South Africa

TradeGecko

From the moment explorers began inching down the coast of Africa during the Age of Exploration, the Cape of Good Hope and the area eventually to become South Africa, has commanded a strategic commercial presence sitting astride the Atlantic and Indian Oceans. For modern-day entrepreneurs looking for shipping and warehousing options, the following list of the top 3PL companies in South Africa showcases those firms that are in the business of ensuring prompt delivery.

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Nestlé unveils Yes! plant protein bars

TalkingRetail

Nestlé UK & Ireland is launching a new range of Yes! snack bars, containing protein from peas and nuts. The new bars contain 10g of plant protein, are made of wholesome ingredients, are high in fibre, use no artificial colours or preservatives, are gluten-free, and are suitable for vegetarians. The new bar comes in two.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Back-to-school marketing takes on a somber tone under COVID-19, but carries key silver linings

RetailDive

Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens.

Marketing 101
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How to quantify the value impact of a technology investment

Mi9

Today it is more critical than ever to quantify the value impact of a technology investment in order to make a well-informed decision and drive consensus internally. The COVID-19 pandemic and its aftermath have increased the already high pressure on retailers to automate and streamline planning and execution processes. Having the right technology in place to be able to adapt to new or changing trends quickly will be a major success factor coming out of the crisis.

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ACTION IN RETAIL Debuted With Stand-Out Sessions & Speakers

RetailMinded

DENVER, CO — June 28, 2020 — ACTION IN RETAIL is pleased it’s debut virtual experience took place on July 22nd, 2020 and is now available for on-demand sessions through August 21, 2020. ACTION IN RETAIL , co-hosted by IBM, Lightspeed and Zoovu, was a one-day live digital experience that provided inclusive, diverse and accessible business solutions and content to help retailers of all sizes navigate and thrive as the sector builds back better.

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Nisa aims to retain customers with deals

TalkingRetail

Nisa is aiming to help its partners retain the extra footfall gained during the coronavirus pandemic with a raft of deals. The symbol group’s promotional deals include Better Than Half Price, the £5 frozen bundle deal, and the £5 Beer and Pizzas offer. A selection of in-store point of sale material that highlights the best.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib