Thu.Oct 04, 2018

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The Day Of The Machine Is Here: Are We Human Enough To Seize It?

Forrester eCommerce

You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big things of the past — the Internet or mobile — the change won’t be the result of consumers embracing a shiny new object or buying into a […].

Mobile 369
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Zaius is Now an Official Shopify Plus Partner

Optimizely

What goes together better than peanut butter and jelly? No, it’s not another food combo — it’s Zaius and Shopify Plus! Now that Zaius is an official Shopify Plus partner , the mix of the two is even sweeter than before. While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations.

Shopify 186
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Digital Legacy: The New Big Mistake

Forrester eCommerce

The extensive industry activity and commotion about digital transformation — mobile, IoT, machine learning, cloud, APIs, microservices, and on and on — is all well and good, but while everyone is happily going along with the next new and way cool digital thing, most are making a big mistake. Digital is great — and necessary — […].

Mobile 350
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B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy” Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy.

B2B 162
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Ask A Flowchart: What Should I Name My Marketing AI?

Forrester eCommerce

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions. But for vendors, mastering AI technology alone isn’t enough to get to the top. […].

Marketing 323
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Walmart's successful supply chain management

TradeGecko

When you drop by your local Walmart, you are witnessing one of history’s greatest logistical and operational triumphs. According to Supply Chain Digest , this global retail giant operates more than 11,700 stores under 59 company names, with 2.3 million employees in 28 countries around the world while managing an average of $32 billion in inventory.

Supplies 133

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GDPR Update: Where Are We Now & What Should You Expect?

Fastr

So, what happens now? Since May 25th, GDPR has been enacted in Europe. Meaning some brands will have lost quite a significant reach […]. The post GDPR Update: Where Are We Now & What Should You Expect? appeared first on Zmags.

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Do You Need Help With Your Innovation Approach?

Forrester eCommerce

Businesses turn to innovation consulting services vendors to strengthen their own innovation capabilities. These businesses want to strengthen their own competencies to drive sustainable innovation over the longer term.

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Gee, I thought you were in the mattress business?

Steve Dennis

In my current keynote , I make the observation that many retailers have gotten themselves into trouble watching the last decade or so happen to them. Primarily for this reason, No. 8 in my “Essentials of Remarkable Retail” is the need to be “Radical” and to embrace a culture of experimentation. Clay Christiensen , Gary Hamel and many others have highlighted how legacy brands often struggle to keep pace with innovation.

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It’s Past Time To Prepare For A No-Deal Brexit; Spend The Money And Hope It’s A Waste

Forrester eCommerce

Center-right politicians from Scandinavian countries aren’t prone to hyperbole. But on 17 August, Danish Minister of Finance Kristian Jensen told the UK’s BBC Radio 4 that he pegged the odds of a ‘No-deal’ Brexit at 50-50. This, coupled with the UK government’s publication of its No-deal Brexit guidance collection on 23 August, means that if […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Going Omni: Why Digital-First Brands Sell In-Store

Wiser

What do your shoppers want out of the buying process? For many, the answer is instant gratification. It’s easy product comparisons and competitive prices: an experience. And, it’s this desire for a holistic shopping experience that is invigorating much of the industry, led in part by digital-first brands. . After cutting their teeth in eCommerce, these brands are moving in-store and further disrupting brick-and-mortar retail.

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Invest in Virtual Care Now to Ensure Relevance in Tomorrow’s Healthcare Ecosystem

Forrester eCommerce

Virtual care is about to radically change the way that healthcare organizations deliver care. The US population is changing quickly, and within the next decade, the number of adults age 65 and older will increase by 41% compared with 5% for the population under age 18[i]. With this shift comes a rise in chronic conditions […].

Customer 263
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Google’s Responsive Display Ads | How To Use & Best Practices

CPC Strategy

Google recently announced that its new Responsive Display Ads (RDAs) will roll out to all advertisers in the “coming months.” Powered by Google’s. > Read More. The post Google’s Responsive Display Ads | How To Use & Best Practices appeared first on Retail Performance Marketing Blog - CPC Strategy.

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When Social Tech Socializes: Brandwatch + Crimson Hexagon Make A Logical Match

Forrester eCommerce

Brandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. The company will maintain the Brandwatch name with Brandwatch founder and CEO, Giles Palmer, at the helm. At Forrester, we’ve been pushing for the next evolution in the social listening space. Our recent The Forrester Wave™: Social Listening Platforms, Q3 2018 evaluation uncovered […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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MAP Compliance vs Brand Compliance: What’s the Difference?

Wiser

You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers and retailers. . As you probably know, MAP compliance is the de facto method for most manufacturers to monitor their retail partners. It has long been the standard for one primary reason: simplicity.

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3 Tips for a Killer Mobile Conversion Rate and User Experience

ROI Revolution

Now more than ever, mobile user experience (UX) is crucial in a time when users will bounce in seconds if the experience doesn’t meet their expectations. Many users begin their purchase journeys on mobile devices. Our conversion rate optimization team often finds that mobile conversion rate is one of the biggest opportunities for an ecommerce site to increase their revenue.

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Ask An Expert: 5 Steps to Take for a Successful Project

Salsify

When Q4 starts, businesses are cementing plans for the upcoming year - determining what their goals are, submitting budgets and making decisions as to what projects to prioritize throughout the year. In the throes of planning, it is easy to rush through outlining a project, from pinpointing the pain points to communicating across relevant teams to properly execute.

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Will Text Commerce Work for JetBlack and Dirty Lemon?

OrderDynamics

Will Text Commerce Work for JetBlack and Dirty Lemon? Text commerce is the use of text messaging to interact, find, and buy a product from your mobile phone. It is different from mobile commerce, in that it relies only on SMS or simple text messaging to transact. Communication, shopping and purchasing are all done by text. This is unlike most references of mobile commerce – which includes shopping on an app, or on a mobile browser.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Franklin Sports: How to Lower ACoS Using Amazon CAPx & Granular Campaigns

CPC Strategy

Founded in 1946, Franklin Sports is the home of the official MLB, NFL, MLS, NHL & college sports gear, sporting goods, indoor games. > Read More. The post Franklin Sports: How to Lower ACoS Using Amazon CAPx & Granular Campaigns appeared first on Retail Performance Marketing Blog - CPC Strategy.

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15% ARPU Uplift with Personalization

Dynamic Yield

Iconic Italian Retailer Increases Average Revenue Per User by 15% With Dynamic Yield. The post 15% ARPU Uplift with Personalization appeared first on Dynamic Yield.

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How to Build a Community Based on Emotions, Not Transactions

Smile.io

I hear it again and again, “if I don’t lower my prices or run more ads and promotions I am going to lose to my competition.” This is a purely transactional way of thinking, and one that will put your business at risk in the long run.

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An exclusive interview with keynote speaker Wil Vivas of Cabela’s ahead of PPS: NYC

Dynamic Yield

The popular retailer's eCommerce Manager shares his experience with our flagship event and what we can look forward to from his presentation. The post An exclusive interview with keynote speaker Wil Vivas of Cabela’s ahead of PPS: NYC appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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9 Furniture & Home Design Weebly Website Examples

Weebly

All kinds of businesses — from fitness to fashion — are using Weebly to showcase their products and services. Furniture and home design companies are no exception. With bustling eCommerce shops, inspiring product photography and time-saving plug-ins, the following nine Weebly websites provide perfect blueprints for product, furniture and interior designers looking to kick off their own ventures.

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An exclusive interview with keynote speaker Wil Vivas of Cabela’s ahead of PPS: NYC

Dynamic Yield

The popular retailer's eCommerce Manager shares his experience with our flagship event and what we can look forward to from his presentation. The post An exclusive interview with keynote speaker Wil Vivas of Cabela’s ahead of PPS: NYC appeared first on Dynamic Yield.

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3 Things You Need To Start An eCommerce Site

ItemMaster

eCommerce is an exciting business to be in right now. eCommerce sales are expected to have a nearly 221% growth from 2014 to 2021. And an online survey projects that of 1,000 US consumers 36% intend to do their grocery shopping online. That number is up a full 22% from 2017. This kind of massive increase makes eCommerce a booming business to get into.

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Using eCommerce AdWords to Generate Orders

Groove

Every eCommerce business wants to sell more of what it has to offer. If you’re anything like me, you probably gravitate toward t-shirts with famous memes on them. The point is that in the eCommerce world, there's a market for everyone. eCommerce is an exciting and growing industry. Shopify points out that global eCommerce saw $2.3 trillion in sales in 2017 and is expected to experience $4.5 trillion in sales in 2021.

eCommerce 270
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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3 Things You Need To Start An eCommerce Site

ItemMaster

eCommerce is an exciting business to be in right now. eCommerce sales are expected to have a nearly 221% growth from 2014 to 2021. And an online survey projects that of 1,000 US consumers 36% intend to do their grocery shopping online. That number is up a full 22% from 2017. This kind of massive increase makes eCommerce a booming business to get into.

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How to Create a Subscription Box Growth Plan

Lemonstand

The tactics to create a subscription box growth plan are simple, but the work is not easy.*. If you are building a subscription box business, this process will help you define the steps to creating a subscription box growth plan. If there are decisions you have yet to finalize with your business, this process will push you to do so. It doesn’t make sense to build a growth plan if the foundation of your business is unsettled or undecided.

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5 Ecommerce Design Trends To Look For in 2019

ecomdash

A brilliant web store design can convert a prospect into a customer. Following current trends will ensure your ecommerce website is converting browsers into buyers. In this article, we’ll discuss the latest ecommerce design trends for 2019. We’ve researched and found the following top 5 trends that will play a big role in reshaping ecommerce industry next year: Minimalism.