WooCommerce Marketing Strategies: 10 Techniques For Your New Store (And Related Plugins)

Creating and managing an online store is as hard as rock climbing. And when you are leading an online business without any eCommerce marketing strategy, it’s like climbing the rock without any safety gear.

Hard work and risk-taking are ideals to keep in business but you are already implementing both by default when you are new. On top of that, you have a bag full of uncertainties or variables to deal with and a pretty exhaustible amount of capital.

So, it’s time to apply the SMART marketing techniques – Specific, Measurable, Achievable, Relevant, and Time-bound.

A budding store owner on an eCommerce platform like WooCommerce has got all the tools to do the smart work and improve sales and marketing strategies. That’s what I am going to offer you in this article.

WooCommerce marketing strategies – A set of marketing techniques and tricks along with useful plugins that will help you put smart effort into your new store and apply strategies to increase WooCommerce sales.

So, let’s dive in.

Table of Contents

1.Target a Niche

Thinking big is great. But taking big steps demands growth, and growth takes time. So when you are starting, try to be an ace rather than a jack of all trades. Formulate your eCommerce marketing strategies by selling a few simple but specific products.

For example: Selling smartphone covers of different styles, creative pen holders, designer mousepads, etc.

Being Specific comes into play while formulating a niche marketing strategy. But many new online store owners make the mistake of selling everything good they can get their hands on and fail to sustain such a marketing method for long.

The big stores have the infrastructure, manpower, and marketing techniques to sell all kinds of products. But you don’t, and if you try to stretch yourself in every direction, you will run thin.

Targeting a niche is a decisive and balanced marketing approach because it significantly reduces the risk of loss. 

So, target a specific niche because it’s easy to become a big fish in a small pond. Explore the ocean when you are big enough to flirt with the dangerous waves.

Example: EcoKitty is a perfect example of a niche WooCommerce Store.

They sell high-quality toys and accessories for cats that are eco-friendly and are made from locally sourced materials.

2. Integrate SEO and Content Marketing

The first marketing approach was to find your audience, and the second is to be found by your audience.

Search Engine Optimization (SEO) and content go hand in hand. SEO dictates the structure of the content and optimizes it for both search engines and content consumers.

The benefits heavily outweigh the amount of time, effort, and money you will spend on optimizing your content. It is one of the most effective marketing techniques to drive organic traffic to your online store. 

SEO will make your store and blog more visible on the internet, increasing the flow of traffic to your store. These are the benefits major of SEO:

• Improved search engine rankings
• Better user experience
• Increased conversion rates
• Building brand credibility

Bottom line: SEO should be a part of your WooCommerce marketing strategies.

You can use free SEO tools like Google Analytics, Google Search Console, Ubersuggest, MozBar, and WooRank. Or the Paid SEO tools like SemRush, Ahrefs, etc.

The other plus point of using these SEO tools is that your efforts invested in building WooCommerce marketing strategies become measurable.

The SEO tools analyze your store’s performance, identify issues that are negatively affecting your business, and help you design WooCommerce marketing strategies.

3. Setup a Digital Wallet System

Digital wallets are convenient, fast, secure, and the most preferred payment method for eCommerce transactions. In 2020, digital and mobile wallet payments accounted for 44.5 percent of online transactions worldwide. 

To cash in on the usability of digital wallets, many merchants establish a digital wallet system on their WooCommerce stores. 

A digital wallet system is an in-store payment method that registered customers can use to purchase your products and services. It essentially is a digital wallet service that registered users can exclusively access in an online store. 

The wallet system lowers the transaction fees, optimizes the checkout process, and improves security. It also provides a reliable alternative to conventional digital payment methods. 

To avail of these benefits, you need a digital wallet plugin. 

You need…Wallet System for WooCommerce.

Wallet System for WooCommerce plugin helps you implement a digital wallet system in your online store. It allows registered customers to purchase your products and services using the wallet balance. 

The Wallet System for WooCommerce is a free plugin, but it’s by far the best digital wallet for WooCommerce. Take a look at the features of this plugin.

Features for Customers

• Add balance into WooCommerce wallets.
• View wallet transactions (credit/debit).
• Transfer wallet amount to other users.
• Receive notifications on wallet top-up, the wallet credit, and wallet balance deduction.
• Make withdrawal requests to the admin by providing the payment details.
• The wallet will work as a payment method and as a discount. 

Feature for Merchants 

• View the wallet balance and the transaction history of all the users. 
• Add or remove funds to the customers’ wallets in bulk or individually.
• View all wallet recharge orders (top-up by customers) in a separate order list in the WooCommerce section. 
• Compatible with the Invoice System for WooCommerce plugin. 

 

The Wallet System for WooCommerce improves your payment process, security, and overall user experience. To learn more about the installation and setup process, please read the documentation.

3. Let Customers Be Your Brand Advocate

A customer who supports your brand and spreads a positive ‘Word of Mouth‘ is called a brand advocate. Traditionally, it was shared from one person to another. But with the emergence of the internet, an individual’s words can reach millions or even billions of people.

Nowadays, an unsatisfied customer can destroy the image of your brand with a mean review. Or an endorsement from a famous personality can help you reach record sales.

That’s why It’s important to consider brand advocates while formulating sales and marketing strategies. I have discussed the four ways that will help you use advocacy marketing strategies to increase WooCommerce sales.

Ramp Up The Reviews

Most people will read reviews before buying a product from your WooCommerce store. So, make sure you show ratings and reviews on your product page.

Reviews have the power to convince an indecisive customer. It is so effective that some companies even use fake product reviews as one of their marketing techniques.

Don’t just let the review be. Actively reply to positive and negative reviews. Especially the negative ones because stains stick and stand out.

The most important fact that compelled me to add showcasing customer reviews to the list of marketing techniques is that reviews reveal the faults in your product.

 

The end-user will tell you the performance of your product better than anyone. Use customer insights to improve your sales and marketing strategies, product performance, and eliminate any shortcomings.

For example, We showcase reviews of satisfied customers on our product pages.

Create a Social Media Presence

Secondly, create social media accounts on Twitter, Instagram, TikTok, and Facebook and ask your customer to follow your social media pages.

All that I’ve mentioned above are conventional social media platforms except TikTok. You must be wondering: Is creating short videos a relevant marketing approach? Are others using TikToks for advertising and marketing strategies?

According to an estimate, TikTok has an active monthly user base of 80 million in the United States. And many small businesses are using short videos on TikTok to promote their products. Instagram has also introduced its short video format – Instagram Reels.

Take a look at the demographics you can target with your TikTok marketing strategy.

[source: Satista]

So, it’s about time you start using short videos to promote your brand. Marketing techniques don’t have to be conventional, but they should be creative.

For example, the NBA has 12.7 million followers on Tiktok. They post different types of short videos, such as behind the scenes, practice sessions, silly pranks, and even share videos of their fans. The hashtag #NBAFilter has over 9 million views on TikTok. 

The NBA is successfully increasing the popularity of their game with minimum effort. Short video platforms are a new revolution in social media marketing. 

Remember, the basics of social media come down to interacting with your customers positively. 

When your customers share their happy experiences about your products, share their words as social proof by posting their pics on your social media pages and websites. You can also reward your customers to encourage social sharing. (More on this later) 

It’s also an economical marketing approach as it uses user-generated content to gain more customers. The fact is that most people trust the word of their family and friends above advertisements of any kind.

Allow Customers to Create and Share Wishlists

Wishlists are the list of purchase items that users desire to buy. The users can share their Wishlist with friends, family, and followers and request them to buy the saved items and grant their wish. 

For example, Amazon, the world’s largest online retailer, allows its users to create and share Wishlist.

It’s a psychological fact that people often forget the products they want to buy. Wishlists provide an option for customers to save their desired products and purchase them later on.

Source: Think with Google

Wishlists improve the shopping experience of your customers and generate a substantial amount of sales. Almost every major online retailer uses wishlists as a market technique. 

You can also implement this WooCommerce marketing strategy on your online store for FREE. 

Ultimate Wishlist for WooCommerce plugin is a freemium wishlist plugin that allows your customers to create and add products to their wishlists, edit and delete them, share them with family and friends, and purchase them directly from the wishlist, anytime.

Features of The Ultimate Wishlist for WooCommerce: 

1. Enable the Add to Wishlist button on each product page as well as on the product listing page. 
2. Automatically adds a wishlist page where all wishlist products appear in a tabular format. 
3. Enable wishlist popup for product addition into the customers’ wishlist 
4. Set and customize the Add to Wishlist button/icon
5. Send push notifications directly to the customers
6. Customers can share the wishlist on social media such as Facebook, Twitter, Pinterest, and Whatsapp.
7. Customers can invite their family and friends to view or edit the wishlist.
8. Attach comments or notes with each product on the wishlist table.
9. Purchase any product from their wishlist table.

Influencer Marketing Strategy

Influencer marketing or influence marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. (Wikipedia)

Leading your sales and marketing strategies with influencers is a great idea. These influencers can influence their followers to purchase your products or services.

The earliest use of influencer marketing can be traced back to the Gladiator era. Yes, Just like our modern influencers, gladiators also endorsed products. (Forbes)

However, when it comes to eCommerce marketing strategies, the use of influencers is a new practice. Businesses have realized that famous individuals from fields other than acting can also get the same or even better response from the fanbase.

But obviously, the new store owners can’t afford the expensive influencers. They can opt for micro-influencers. Micro-influencers are easily approachable, affordable, and have a significant amount of reach. Look at the amount you may have to pay to hire these influencers.

[source: Influencer Marketing Hub]

Just reach out to those relevant and appropriate influencers to represent your product and make them a part of your advertising and marketing strategies. For instance, if you are selling a fitness product, then reach out to a fitness influencer.

For Example, The makeup brand Rare Beauty is using Adri (@sorfofobsessed), an Instagram influencer, to market and advertise their beauty products. Adri’s Instagram page has a reach of 56.7k followers.

4. Start Email Marketing

Email marketing is the process of targeting your audience and customers through email. It helps you boost conversions and revenue by providing subscribers and customers with valuable information to help achieve their goals. (HubSpot)

To get started with email marketing, you have to collect emails to make a contact list of your customers. You can collect email via pop forms, surveys, and during checkout.

You can segment your customers according to the buyer’s journey and send personalized emails such as relevant newsletters, product offers, cart abandonment emails, and other marketing stuff. But please obtain the customer’s consent before sending emails.

 

An email marketing approach helps you nurture your buyers and turn them into loyal returning customers.

For example, I received a customer feedback email from Beardo after purchasing their hair wax. They collected my email during the checkout process. 

And on my birthday, I received an email with a personalized coupon code.

Beardo’s email marketing techniques are focused on nurturing buyers with relevant product suggestions and email personalization. You can follow a similar marketing approach for your WooCommerce store.

5. Use Upselling and Cross-selling

Upselling and cross-selling are arguably the most commonly applied eCommerce marketing strategies in the online shopping world. These marketing methods help to increase the value of your customers’ shopping cart. 

Cross-Selling

Cross-selling is the processing of selling additional products or services to an existing customer. In eCommerce stores, this marketing method is applied by suggesting different products during the checkout process.

Cross-selling works due to the usability of suggested products. For instance, if a customer is purchasing a pair of boxing gloves, he or she would also want to buy hand wraps, mouth guard, skipping rope, etc.

Amazon reports that cross-selling and upselling generate as much as 35% of profits. So, cross-selling and upselling are excellent strategies to increase WooCommerce Sales.

For example, check out Amazon’s Frequently bought-together list for a gaming keyboard.

It suggests a gaming mouse and mouse pad along with a gaming keyboard. The suggested products are based on their usability.

Upselling

Upselling is the process where the seller suggests a product of higher value or an upgrade to increase the value of the shopping cart. It’s usually a bigger and better version of the product that the customer originally intended to purchase.

Both of these marketing methods work in practice and are a crucial part of most WooCommerce marketing strategies. It’s on you to decide what kind of product you want to suggest to your customers.

For example, Amazon practices upselling on its product pages to generate sales. 

If you are buying a monitor, then it will suggest more expensive monitors (upselling) to increase your shopping cart value.

Implement upselling on your new store and improve your WooCommerce marketing strategies with WooCommerce One Click Upsell Funnel PRO.

It helps merchants to make post-purchase offers that users can buy in one click without re-entering payment details. Let’s look at some of the amazing features of our plugin:

• Create product-specific offer pages
• Pre-defined offer templates
• Create unlimited funnels with an unlimited number of offers
• Accept payments from multiple payment gateways
• Responsive offer pages
• Funnel sandbox mode

A new WooCommerce store can easily upsell products with our One Click Upsell Funnel PRO to increase the cart value of customers and stay ahead of the competition.

7. Implement a Reward System

Remember when you were a kid and you were appreciated by your parents for scribbling a few simple letters and you started repeating that behavior?

That’s the power of positive reinforcement. This simple psychological concept is utilized in sales and marketing strategies.

Prominent online stores offer points and rewards to their customers for completing actions like signup, product purchase, social sharing of products, etc. And customers repeat these actions to receive more rewards. It is also known as a loyalty program.

It strengthens seller-customer relationships. In fact, 64% of companies say their loyalty program is the best way to connect with customers.

And there are multiple benefits of applying for a customer loyalty program on your new WooCommerce store such as:

• Ensuring customer loyalty
• Free social proof
• Getting more returning customer
• Building brand awareness
• Increasing conversion rates

As you can tell from considering all of these benefits, rewarding your customers is a productive way to encourage the desired behavior. So, implement a reward system or a customer loyalty program and encourage positive customer behaviors.

You don’t have to look far though, we have got the right solution for you.

In the reward system created by our plugin, customers earn points by performing activities and points can be redeemed later.

Here is a list of some of the features of the Points And Rewards Plugin:

• Sign up points
• Referral purchase point
• Review or comments Points
• Point conversion and coupon generation
• Selected user role-based points
• Points Table
• Set the expiration date of points
• Per currency points

It has several more features that will help you in improving and implementing new strategies to increase WooCommerce Sales. 

8. Use Gift Cards and Coupons

Let me ask you this: What is the most important reason for buying a gift card?
The answer is right on the tip of your tongue – Convenience.

Gift cards are prepaid debit cards loaded with money for future use. It can be redeemed by the bearer before the expiration date.

Buying a gift card is far easier than buying an actual gift because the latter requires a lot more thought. So, we simply buy a gift card and let the other person redeem it.

This stat will clear every iota of doubt from your mind. It shows the global value of the gift cards market to be around 378.97 billion U.S dollars in 2020.

Selling gift cards is a part of many successful eCommerce marketing strategies. It’s becoming more and more popular with time, and for a new WooCommerce store, you have to follow the trend and stay relevant.

The No.1 Rule of marketing: Do what customers like and sell what customers want to buy because “The Customer is God”.

So, you should incorporate selling gift cards into your list of marketing methods. And MakeWebBetter will help you with that.

We offer you, O Reader,

Ultimate Gift Card For WooCommerce

This plugin will help you create, manage and sell gift cards. And so much more with these features:

• Customizable gift cards
• 20+ Predefined gift card templates
• Share gift cards on WhatsApp
• Import and Export your Gift Card Coupons
• Analyze Gift Card Performance via Reporting
• Flexible Gift Card Pricing

Follow the gift card marketing approach and Gift it your best. Try our plugin now because there is no time like the Present. (pun intended)

9. Gamification Marketing

Gamification marketing involves blending gamified elements into your marketing activities to improve users’ engagement and retention and encourage them to purchase your product and services. 

It is a part of successful eCommerce marketing strategies because it appeals to our psychological need to earn rewards, compete, and achieve status. It is a scientific marketing method that improves user engagement, productivity, retention, user interface, and more. 

Gamification is also used in education, recruitment, health, crowdsourcing, military tactical training, technology, and more.

If you want to learn more about gamification marketing strategies, read this detailed article I’ve written. 

There are several gamification elements that you can use online in your online stores, such as the progress bar, reward points, badges, contests, performance graphs, and gamified popups. 

You can read the above-listed article to learn the application of most of these gamification elements. However, in this section, I’ll discuss the application of popup games. 

Gamified popups are playable games that pop up while browsing a website. It utilizes actual games to increase engagement and user retention. 

For example, Amazon.com used a ‘spin and win’ wheel game and offered various lucrative rewards on a successful spin. It turned ‘spin and win’ into a contest marketing event as the winners were chosen from a lucky draw. 

Due to this gamification, Amazon increased user engagement, brand awareness and attracted more users. 

You can use the same gamification marketing tactic with the Discount Win-Wheel plugin to capitalize on your users’ competitiveness and reward-seeking behavior. 

Discount Win-Wheel For WooCommerce adds a gamified popup wheel to your online store. It motivates your customers and guest visitors to test their luck and win a discount coupon on a successful spin. The users are required to enter their email addresses to spin the discount wheel. 

Features of Discount Win-Wheel Plugin: 

• Capture quality leads (spin wheel users) 
• Customize the spinning wheel segments
• Change the color, text, and background 
• Page placement and on-page location of the spin wheel 
• Select a winning segment 
• Integration with Mautic CRM
• Send coupon codes to winners via email
• Customize the discount wheel popup
• Set spin time limit on email 
• Bulk export user list 
• Generate coupon code for winners 
• Set coupon usage and expiration limit 
• Select a favorable spin wheel segment 

And so much more. The Application of this gamified popup as a WooCommerce marketing strategy will increase your sales, lead generation, and user engagement. 

10. Sell WooCommerce Subscriptions

A subscription model is a system where the merchants provide goods and services to their subscribers (customers) periodically at a fixed or flexible price.

Selling subscription products and services is an eCommerce marketing strategy that many popular businesses have adopted. 

For example, Dollar Shave Club made a mark in time through its subscription-based business model. Its customer-centric service has resulted in high recurring revenue.

Netflix, the online streaming service, had 207.64 million paid subscribers worldwide as of Q1 2021.

Benefits of The Subscription Model

• Recurring Revenue 
• Predictable Revenue Growth 
• Increase Customer Retention 
• Stronger Buyer-Seller Relationships
• Increase Return on the Acquisition Costs 

You can use the Subscription for WooCommerce plugin to create subscription products and services on your online store and achieve these same benefits.

The Subscription for WooCommerce plugin allows you to distribute products or services periodically through subscription programs. You can sell subscriptions for the OTT platform, fitness programs, monthly allowance, diary, e-learning, and so much more. 

The Main Features of our WooCommerce Subscription Plugin: 

• Create Products As Subscription Product With Subscriptions for WooCommerce
• Offer Subscription Frequency for Subscription-based products
• Subscription Plan Expiry Choice
• Charge Initial Fee on Subscription-based Products with WooCommerce Payment Integrations
• Offer Free Trial To WooCommerce Subscription Users
• Both User and Admin Can Stop WooCommerce Subscription Option
• Complete WooCommerce Subscription Reports for Admin
• Cancel WooCommerce Subscription Plan Anytime via User or Admin

 

With this plugin, you can establish a successful subscription model that’ll generate steady recurring revenue, retain more customers, and provide a personalized experience to your customers. 

So, these are the top 10 WooCommerce marketing strategies and related plugins for your new WooCommerce store.

Now, you don’t necessarily have to apply every marketing method listed here, implement some of them but do it diligently and you will make it big. 

Final Words

WooCommerce marketing strategies help you organize and utilize your marketing resources in a productive way and boost your business.

In this article, I have shared with you seven WooCommerce marketing techniques and related plugins that are going to yield profitable results.

Marketing methods mentioned in this article will help you formulate sales, advertising, and marketing strategies for your new WooCommerce store decisively.

And hey, check out our blogs If you want to learn more about the best eCommerce practices.