Mon.Oct 28, 2019

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Is AliExpress Safe And How To Avoid Getting Scammed

My Wife Quit Her Job

AliExpress has a bad reputation for carrying cheap, worthless junk. So a common question I get asked is whether buying from AliExpress is worth it and is AliExpress safe? If you buy from AliExpress, will you get scammed with poor quality merchandise and lose your money? As with any online marketplace, there are always going to be unscrupulous sellers who are out to make a quick buck at the expense of the customer.

eCommerce 152
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A Look at the Link Between Brand Loyalty and Personalization

Sailthru

Every year, Bond Brand Loyalty studies brand loyalty, talking to tens of thousands of consumers and assessing hundreds of retailers’ loyalty programs. It should come as no surprise that Amazon, a company with such immense loyalty that it was able to invent its own holiday that has become an ecommerce extravaganza on par with Cyber Weekend, is particularly well-regarded there.

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Preventing click fraud with blockchain

GetElastic

No one operating in the ecommerce market is a stranger to the threat posed by online fraud. That said, fraud is not a monolith; there are countless strategies employed by fraudsters to strike at merchants’ vulnerabilities. Synthetic fraud and clean fraud tactics employ stolen cardholder information to complete purchases. Account takeover attacks have the same goal, but target consumers’ account credentials instead of payment details.

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Predictions 2020: Potential Energy Becomes Real Change

Forrester eCommerce

Forces ranging from consumer values to automation to security will shape the business landscape in the year ahead. Leaders will be challenged to anticipate change and adapt.

Consumer 288
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Four Must-Have Features For A POS Mobile Device Management Solution

RTP blog

By Anson Shiong, Sand Studio From mall kiosks and food trucks to comic cons and trade shows, mobile point-of-sale (POS) systems offer an affordable and easy way for both large enterprises and SMBs to accept payment cards on the go. However, managing a fleet of mobile devices spread across multiple locations can be arduous and costly, especially for SMBs.

POS 150
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Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect

Forrester eCommerce

In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void.

Consumer 265

More Trending

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Predictions 2020: CMOs Must Extend Their Span Of Control In The Name Of Customer Value

Forrester eCommerce

2020 will mark the beginning of a final fight for relevance for the CMO role. Read our predictions for how the role will evolve.

Customer 306
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eCommerce Companies: Your Carbon Footprint Could Get Expensive Soon

ESW

Online shopping has transformed retail. Unfortunately, it’s also helping change the environment, and not for the better. Shipping products to individual consumers rather than to retailers is a carbon-heavy model of distribution. Unchecked, those carbon output levels would only rise as eCommerce matures. The good news is that DTC brands and other eCommerce retailers can take action now on behalf of our environment.

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Predictions 2020: Uncertainty Equals Opportunity For The CIO

Forrester eCommerce

In 2020, CIOs at leading firms will help their firms turn uncertainty into opportunity by transforming customer and employee experiences.

Customer 281
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6 Social Media Platforms You Should Be Selling On & How to Get Started

A Better Lemonade Stand

Check out the best social media platforms for brands to sell and advertise on online and how to actually get set up to sell on them! The post 6 Social Media Platforms You Should Be Selling On & How to Get Started appeared first on A Better Lemonade Stand.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Humana Commits To Cloud-Based Innovations To Reimagine Heathcare Humana signed a multiyear strategic partnership with Microsoft to build predictive and personalized healthcare solutions to help its members manage and overcome health issues. Among its broad innovation portfolio are moves to empower doctors to deliver personalized, proactive health care by providing a holistic view of their […].

Marketing 210
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October 2019 Marketing News Recap

ROI Revolution

Published October 28, 2019. Welcome to October’s marketing news recap! Last time , we talked about Amazon’s personalized online storefronts, augmented reality, ecommerce advertising on TikTok, and more. This month’s recap is all treats and no tricks to ensure you’re in-the-know with the latest marketing happenings. We’ll talk about how startups play a role on Amazon, the imminent beginning of the holiday shopping season, full-funnel brand attribution marketing, and

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Behavioral Data Is The Key To Success With AI-Powered B2B Marketing

Forrester eCommerce

B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech. The data that powers this machine-driven marketing — and delivers the experiences today’s B2B buyers expect — comes in many different […].

B2B 170
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The Smart Marketer’s Guide To Net Promoter Score (NPS)

Omniconvert

In this article, you will find out everything you need to know about using the Net Promoter Score NPS as a metric to guide your marketing efforts. Smart marketers know that the acquisition of loyal customers isn’t a hit-and-miss incident. It’s a deliberate, intentional process. Loyal customers who sing your praises aren’t going to drop into your lap.

Article 60
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Last-Minute Holiday Media Plan Recipe

Forrester eCommerce

Help influencers help you this holiday season.

Customer 306
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The State of Product Syndication for Tools and Hardware | Salsify

Salsify

Getting the latest product content to every retailer you work with is not easy. You can’t simply send one version of product content to Lowe's, The Home Depot, and Amazon and expect to have that content do well on each of those endpoints. Those retailer requests for differentiated content are by design, as Salsify co-founder Rob Gonzalez explains in a short video about the complex, messy state of product syndication.

Retail 60
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President Xi’s Calls For A Strong Development Of Blockchain In China: What’s Next?

Forrester eCommerce

On Thursday, October 24, Xi Jinping, president of the People’s Republic of China, exhorted the country to “seize the opportunity” offered by blockchain technologies. In particular, he called to “clarify the main direction, increase investment, focus on a number of key core technologies, and accelerate the development of blockchain technology and industrial innovation.

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Presenting Adapt by Omniconvert – an event you do not want to miss

Omniconvert

We have been mentioning our newest addition, ADAPT by Omniconvert, for some time now. Putting conversion rate optimization on autopilot for your e-commerce with the help of machine learning is our mission now. Adapt by Omniconvert in brief As a quick reminder, Adapt represents a Conversion Rate Optimization Machine Learning Algorithm, using +500 Data points to deploy +500 new experiments every 4… The post Presenting Adapt by Omniconvert – an event you do not want to miss appeared fir

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Is Great Content Enough To Survive The Coming Streampocalypse?

Forrester eCommerce

Until now, Netflix, Hulu, and Amazon Prime Video have been synonymous with streaming video. Sure, HBO Go, CBS All Access, Sony’s Crackle and others are in the market, but these media moguls’ presence in streaming is modest compared to their standing in the traditional television and movie industries. All that will change between November 1, […].

Marketing 150
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Launching Adapt by Omniconvert – an event you do not want to miss

Omniconvert

We have been mentioning our newest addition, ADAPT by Omniconvert, for some time now. Putting conversion rate optimization on autopilot for your e-commerce with the help of machine learning is our mission now. Adapt by Omniconvert in brief As a quick reminder, Adapt represents a Conversion Rate Optimization Machine Learning Algorithm, using +500 Data points to deploy +500 new experiments every 4… The post Launching Adapt by Omniconvert – an event you do not want to miss appeared firs

Events 60
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The Dark Side Of Tech: Don’t Let Security Be An Enabler For Abuse

Forrester eCommerce

Are you a tech optimist? I generally tend to be. Yet, as I read about new technology, I sometimes find myself thinking, “This is amazing! And terrifying.” As we approach the end of cybersecurity awareness month, I’d like to draw attention to the issue of technology facilitated abuse. Abusers use technology to control and hold […].

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Rod Banner Video: The future of every brand is providing what competitors don’t have.

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Rod Banner, most passionate digital entrepreneur, visionary and worldwide respected brand architect. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

Blog 60
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Design Revolution — And The Six Myths That Undermine Your Design Efforts

Forrester eCommerce

Although businesses prioritize design more and more, many undermine their own efforts by falling for six common myths about it.

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Effective payment methods to expand customer reach in Q4 and beyond

ChannelAdvisor

It’s an exciting time for e-commerce retailers as technological innovations have changed the industry. Product sourcing and shipping modernizations have created a very efficient logistics process that in many ways is turnkey and delivers a great customer experience. As entry level barriers have been removed to invite new e-commerce retailers, competition has increased significantly. .

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Sheehan Properties Caters to Potential Renters with Better Communication – The Bridge Podcast

PERQ

In the premiere episode of The Bridge, Andy Medley and Fabian Rodriguez speak with Katrina Greene, the senior regional manager at Indianapolis’ Sheehan Properties, about consumer rental habits. Changing communication norms have created the need for companies to evolve in the way they engage with. The post Sheehan Properties Caters to Potential Renters with Better Communication – The Bridge Podcast appeared first on PERQ.