Wed.Feb 16, 2022

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1 in 4 American Adults Have a Disability β€” Does Your Site Give Them a Great Shopping Experience?

Retail TouchPoints

Digital accessibility is becoming a big topic in retail, and it’s easy to see why: one in four American adults, or 61 million people, identify as having some kind of disability, according to Perkins Access. Globally, shoppers with disabilities spend $1.2 billion annually, and retailers looking to earn their business need to make their shopping experience as pleasant as it is for any other customer. β€œ The audience of people with disabilities is larger than most people think ,” said Geoff Freed, D

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Coming Soon(ish) To An Android Phone Near You: Data Deprecation

Forrester eCommerce

Google announced this morning its plan to incorporate its Privacy Sandbox initiative, including its recently announced Topics API, into Android’s OS. Marketers, beware: Google is expanding data deprecation beyond Chrome and introducing it to the app ecosystem. In a blog post littered with not-so-subtle jabs at Apple, Google explained that this will be an intentionally […].

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Kohl’s Unveils Next 400 Sephora Shop-in-Shop Locations

Retail TouchPoints

Kohl’s has identified the next 400 stores that will be adding Sephora at Kohl’s shops this year as it continues toward its goal of 850 shop-in-shops by 2023. From Alaska to Maine, the 400 stores will span 36 states and bring the current Sephora at Kohl’s location total to 600. Introduced in fall 2021 , Sephora at Kohl’s features a 2,500-square-foot fully immersive beauty experience that mimics the look and feel of a freestanding Sephora.

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Get Your DAM House In Order: Forrester Waveβ„’ Highlights Top DAM Vendors

Forrester eCommerce

Don’t let DAM fool you. Despite being around for a few decades and being the lesser known cousin of digital experience platforms (DXPs) and content management systems, DAM is cornerstone technology to deliver personalization at scale. If you’re not using DAM today, you’re already in the minority, but it’s not too late. In our just-released […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Death and Taxes β€” Why You Won’t be Able to Escape One in the Metaverse

Retail TouchPoints

The metaverse β€” a parallel digital reality where users can navigate virtual worlds and engage with others β€” is the hottest topic in ecommerce right now. Some think it will revolutionize the way we shop forever, marrying the advantages of in-person and online shopping and unlocking new possibilities for how we buy and sell products (both physical and digital).

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Have We Run Out Of Super Bowl Ideas?

Forrester eCommerce

Super Bowl LVI Was Heavy On Celebrities But Light On Ideas The Rams and Bengals delivered high drama and excitement on the field, yet the Super Bowl advertisers underwhelmed over the airwaves. Of all the Super Bowl advertising trends – from crypto to streaming services, from nostalgia to EVs – the one that stood out […].

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More Trending

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392: Screw Apple! Timeless Facebook Ad Strategies That Always Work With Jordan Menard

My Wife Quit Her Job

Today I’m happy to have Jordan Menard on the show. Jordan is the founder of Motif Digital where he helps brands with their digital advertising. He’s run paid advertising for well known influencers like Robert Kiyosaki, Tai Lopez, Ian Locke, and many more. In this episode, we discuss the most important aspect to running a successful ad campaign post Apple iOS 14.

Other 156
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RetailROI Virtual SuperFriday Event Raises $285K for Vulnerable Children

Retail TouchPoints

Despite a last-minute move from an in-person to a virtual event necessitated by the COVID-19 omicron variant, the Retail Orphan Initiative’s annual fundraising event raised more than $285,000 for orphans and at-risk children. This is the 13 th year RetailROI has held a January fundraiser, and a donation by First Insight covering administrative expenses means the entire amount raised goes to charitable grants.

Events 267
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Your Comprehensive Web.com Review & Guide

Ecommerce Platforms

In this Web.com review, we’ll be examining just how effective Web.com is as a website builder. The solution promises a convenient and easy-to-use method of building your digital presence. However, there has been some controversy around this store recently, as many people argue it’s not as reliable, or feature-rich as you might think. Web.com is a website building service offering a combination of both managed solutions for websites, with hosting and domains, or do-it-yourself options.

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Samuelson Furniture Debuts New Lifestyle-Focused Showroom

Retail TouchPoints

Samuelson Furniture , a manufacturer of casegoods (interior storage solutions) and seating for the hospitality and senior living sectors, has opened reimagined showroom curated by its in-house design studio and Creative Director Lisa Wilkie. Located at the brand’s factory and corporate headquarters in Paterson, N.J., the new showroom is designed to immerse guests in the future of hospitality and senior living environments.

Mobile 216
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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BigCommerce to Shopify Migration: 7 Steps to Change Platforms

eCommerce CEO

No matter why you’re leaving BigCommerce for Shopify, switching between the two platforms is an undertaking. Unfortunately, a quick copy and paste job won’t work. Read more.

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Five Digital Marketing Trends You Need to Know in 2022

Digital Doughnut

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share.

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AliExpress Dropshipping: Everything You Need to Know

eCommerce CEO

AliExpress is a popular marketplace for sourcing items. With dropshipping being such a popular ecommerce business model, it’s no surprise that people would be interested. Read more.

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Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show

RetailDive

A host of outdoor retailers said they would not attend the event if it was moved to Utah so long as the state "continues its assault on public lands.

Outdoor 93
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Brian Massey: β€œExperiment on your mobile site as if it was a completely different business.”

Omniconvert

Welcome to the CRO lab with Brian Massey. It’s time to learn more about improving conversion rates for online stores from a top expert. The post Brian Massey: β€œExperiment on your mobile site as if it was a completely different business.” appeared first on Omniconvert Ecommerce Growth Blog.

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Crocs revenue hits record $2.3B in 2021

RetailDive

With the clog maker poised to close on its acquisition of the Heydude footwear brand, it's now eyeing $6 billion in revenue by 2026.

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What is the Digital Marketing Trifecta and Why Does it Matter?

Smile.io

Ever wonder why the digital world can be so confusing and intimidating? Us too. SEO, CRM, CTR, CAC, SQLs…so. many. acronyms. What do they all mean?! It can be overwhelming to even know where to begin when trying to navigate the online world. What if we told you that you might already know what a ton of this marketing jargon means? You might not be familiar with the fancy acronyms, but understanding the basic concepts is the first step.

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Grabango adds another c-store partner for its checkout-free tech

RetailDive

The startup's frictionless checkout system will appear in two Mapco convenience stores in Tennessee later in 2022.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, RomΓ‘n Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Give consumers what they they want: Relevance and personalization

Liveintent

According to a recent study by McKinsey , 71 percent of consumers expect companies to deliver personalized interactions, and 76 percent get frustrated when this doesn’t happen. But with third-party cookies retiring from Chrome next year, advertisers may find it hard to reconcile their departure with consumers’ increasing demand for relevance and personalization.

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Retailers add core business strategy to tech duties

RetailDive

Central technology roles are changing in retail as executives tackle operation improvements, the supply chain and consumer experience.

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Building audiences in today’s digital world

Liveintent

In the fight to build audiences in today’s digital world, publishers are turning to email as a valuable, trusted, and time-tested channel. Just look at Axios, which now runs over 30 unique, hyper-targeted newsletters like Axios AM/PM, Axios Latino, Axios Markets, Axios Media Trends, and Axios Gaming. “Newsletters play a critical role in building a connection and a habit over time,” said Ryan Kellet, VP of audience at Axios. “And everyone has email.

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Grubhub expands convenience channel Grubhub Goods nationwide

RetailDive

The service will offer delivery from more than 3,000 locations across the country and follows a successful pilot with 7-Eleven.

Channel 74
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The French Bedroom Company reports record revenue growth

365 Retail

Luxury home e-commerce brand of timeless French-style furniture, The French Bedroom Company , is defying pandemic and Brexit pressures by reporting record revenue growth of 50% year-on-year. Launched 15 years ago, The French Bedroom Company is co-owned and managed by husband-and-wife duo Georgia Metcalfe and Ben Cons in Haywards Heath, Sussex. The team is proud to be 90% female – more than 40% higher than the e-commerce sector as a whole (48%).

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Rise of the Enterprise Data Storytellers

Digital Doughnut

Data is the most valuable asset of any organization today. Have you thought of the last 24 hours in a typical business day without working on data or a dashboard as a digital business professional?

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Card payments in Singapore to grow by 8% in 2022, says GlobalData

365 Retail

Card payments in Singapore are set to rebound with 8% growth in 2022, with improving economic conditions, forecasts GlobalData, a leading data and analytics company. Singapore was among the first countries to be affected by the COVID-19 pandemic. This caused significant economic disruption, with GDP contracting by 5.4% in 2020 – its first annual contraction since 2001.

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Tyson Foods lifts mask mandate for fully vaccinated workers

RetailWire

Tyson Foods is ending its requirement that fully vaccinated workers wear masks at some of its facilities. The poultry giant mandated that workers be vaccinated against COVID-19 in November and has maintained its mask rule with the spread of the Omicron variant. “Though vaccinated associates are no longer required to wear a mask in our facilities, we support and respect an individual’s choice to continue wearing one,” the company said in a memo.

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The Personalization Playbook: 2024 Strategies

Did you knowβ€”74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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AO invests in South Lanarkshire with new Larkhall depot

365 Retail

Online electricals retailer AO has announced that it has invested in both logistics warehousing and job creation in the South Lanarkshire area, following the structural shift in shopping habits with more customers buying their appliances online. This week, AO announce the move to a 20,000 sq ft site on Strutherhill Industrial Estate, which is much larger than its previous depot at Canderside Toll Distribution Centre.

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Shein moving its operations from China to Singapore ahead of IPO

RetailWire

Shein, the online fashion retailer launched in 2008, is moving key members of its team from China to offices in Singapore. Chris Xu, the company’s founder and CEO, has become a permanent resident of Singapore, appears to be looking to bypass Chinese government regulations connected to offshore initial public offerings. Shein has been reported to be considering an IPO in New York this year.

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Klarna launches first-ever immersive sports activation bringing basketball fans worldwide closer to the game

365 Retail

Klarna has today unveiled β€œThe Klarna All-Star Vault,” an interactive activation celebrating the connection between fashion and professional basketball throughout its 75-year history. From February 18-20, the pop-up in Cleveland Public Square will bring fans closer to the game with one-of-a-kind merchandise giveaways, fan experiences and access to some of basketball’s most coveted sneakers during one of the sport’s biggest weekends.

Games 52
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Bird flu expands across more states

RetailWire

Federal agricultural officials have confirmed that birds infected with a deadly form of the avian flu have been discovered in flocks in Kentucky and Virginia. The latest finding follows an earlier report that revealed that turkeys in Indiana had tested positive for the virus. A total of 29,000 birds were destroyed after the discovery in Indiana.

Article 52
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib