Tue.Jun 11, 2019

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PEAK Humans Can Flourish In Our Transformation-Filled Future Of Work

Forrester eCommerce

Academics to consultants are prognosticating on the future of work, picking winners and losers, often to the detriment of employees. Forrester’s data shows job losses will reach 29% by 2030, and the creation of equivalent jobs will total only 13%. Job losses and gains dominate headlines. Humanity remains at the center. The future of work […].

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Ubersuggest 4.0: The Ultimate Content Marketing Tool

Kissmetrics

Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords.

Marketing 279
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The US Customer Experience Index, 2019: Some Small Gains, Widespread Stagnation, No Real Leaders

Forrester eCommerce

Forrester's US CX Index 2019 results reveal that the overall quality of the US customer experience rose by an anemic 0.4 points, to 70.2.

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Ecommerce Store Inspiration: Designs We Love + Sites With Awesome Functionality

BigCommerce

Offering an ecommerce business solution where customers can experience your products online is just the first step toward success.

eCommerce 299
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Security Snapshot: Summer Is Here, And Risks Are Heating Up

Forrester eCommerce

June is here, which means the start of beach days, barbecues, the longest day, and the beginning of summer! Not only is the weather getting warmer, but business and technology risks are also heating up. Our team’s research portfolio has also gotten a refresh: We released three highly anticipated Forrester Wave™ evaluations in the last […].

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259: How To Rank For Competitive Keywords In Google Search with Jimmy Daly

My Wife Quit Her Job

Today, I’m really happy to have Jimmy Daly on the show. Jimmy runs Animalz.co, which specializes in content marketing for SAAS companies. They are responsible for ranking many of the successful SAAS companies out there in Google search and clearly know what they are doing. In this episode, Jimmy and I are going to discuss the most important aspects of content marketing and how to rank in search.

Books 120

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10 best practices for a successful ecommerce homepage [infographic]

GetElastic

ICYMI: We featured an article on 10 best practices for creating webstore homepages that deliver great customer experiences. According to Statista, ecommerce sales are projected to grow to almost $3.5 trillion in 2019 and grabbing only a tiny portion of the market share means generating some serious profit. An ecommerce homepage is your chance at a great first impression. .

eCommerce 136
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Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce

Omniconvert

Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.

eCommerce 111
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Puretec Fitness boosts revenue and takes back control of brand with new eCommerce site

Retail Technology Review

Home fitness equipment retailer, Puretec Fitness, has secured its future and taken back control of its brand by launching a fully transactional website, after historically relying on eCommerce marketplaces to target customers.

eCommerce 104
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7 Unique Ecommerce Content Marketing Ideas to Boost Sales

Bootstrapping Ecommerce

7 content marketing ideas to help you get more sales and boost your conversion rates. Content marketing works — here's how to make it work for you. The post 7 Unique Ecommerce Content Marketing Ideas to Boost Sales appeared first on Bootstrapping Ecommerce.

eCommerce 106
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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5 Things Most eCommerce Brands Get Wrong on Their Product Pages

ESW

Amazing product pages are crucial for eCommerce brands to make sales. Still, many brands fail to realize exactly how important product pages are, and this leaves room for mistakes. “While every junction in the customer buying journey matters, the product detail page is, arguably, the most important,” says Jon MacDonald , president and founder of conversion rate optimization firm The Good.

eCommerce 101
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Sluggish growth highlights imperative for eCommerce innovation, says Tryzens

Retail Technology Review

The latest figures from the British Retail Consortium (BRC) revealed the sharpest decline in retail sales since 1995 last month, sparking further fears for the UK retail industry. According to their figures, retail sales fell by 2.7 percent in total and like-for like in May, while online sales of non-food products grew at a rate of just 1.5% year on year, which the BRC and KPMG said was “an all-time low”.

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Are Customer Loyalty Programs a Win for Brands and Retailers?

Wiser

What brings shoppers back for more? Is it price? Quality? Assortment? Or something else? At Wiser, we were curious what were the major factors behind brand and retailer loyalty, so we turned to our network of smartphone-enabled shoppers. Here is what they said. Brick-and-Mortar or eCommerce? To begin, we wanted to know if online or in-store shopping was more popular among our mystery shoppers.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Can you believe it’s already June and that we’re already halfway through the year? As we approach the warmer summer months, it’s especially important that your company carries all the momentum you’ve worked hard to build into the second half of the year. To help you accomplish this, we’re sharing a short list of helpful ebooks, webinars, podcasts, books, and blog posts to help you kick off your growth plan for 2019.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. During their chat, the two discussed how publishers and brands can retake control of their customers by harnessing the power of email, as well as what it takes to be a people-based marketing technology company. Read on for more of what they covered.

Blog 70
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Shopify vs. WooCommerce: which platform is best for you?

TradeGecko

How does Shopify compare with WooCommerce as an eCommerce platform? There are a lot of eCommerce platforms available for the small business owner looking to better manage their online sales efforts. Finding one that meets your specific needs and works for your target audience can be time-consuming and often confusing. We compared two popular platforms - Shopify and WooCommerce - to help you make the best decision possible.

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What is Inventory Turnover Ratio?

ecomdash

Every retailer knows how important (and challenging) inventory management is. It’s especially important for ecommerce retailers as stock sold online has the potential to move much faster than that in brick and mortar stores. It can be purchased 24/7 from all over the world. When you manage your inventory well, it can lead to overall long-term success for your store.

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Shopify vs. WooCommerce: which platform is best for you?

TradeGecko

How does Shopify compare with WooCommerce as an eCommerce platform? There are a lot of eCommerce platforms available for the small business owner looking to better manage their online sales efforts. Finding one that meets your specific needs and works for your target audience can be time-consuming and often confusing. We compared two popular platforms - Shopify and WooCommerce - to help you make the best decision possible.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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3 Tips for Effective Communication Via Text

PERQ

The post 3 Tips for Effective Communication Via Text appeared first on PERQ.

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The Best Health and Beauty Winback Campaigns

Optimizely

While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. Clearly, what this brand is doing isn’t working. But the marketing team hasn’t learned from it. So what should you do if your customers haven’t been engaging with your emails for a while?

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FAQ: Buy/Shop Online Pickup In-Store (BOPIS)

OrderDynamics

FAQ: Buy/Shop Online Pickup In-Store (BOPIS). Buy/shop online pickup in-store has been around as a concept, for some time. It is better known as BOPIS, or as click and collect. Although the retailing industry has been discussing its benefits for years, some countries have adopted it very gradually. The Omni-2000 research series showed that countries vary in their adoption.

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Magento slow? Let’s fix it!

Onilab User Guides

When your Magento is slow, 2 out of 3 times it means frontend trouble. We’ve already discussed Magento 2 optimization in detail in our guide here and a comprehensive frontend audit checklist here but today we want to look explicitly at the frontend and give some quick tips on how to get your very first results faster. Find Out What Really Makes Magento Slow.

Magento 53
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Customer Journey Mapping: Everything You Need to Know

Sailthru

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”. Francisco Inchauste wrote those words in a Smashing Magazine article back in 2010.

Customer 156
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How to sell car parts on eBay UK motors.

Frooition

You can sell all types of vehicles including cars, trucks and motorcycles, as well as their parts and accessories in the motors category on eBay UK motors. Vehicles, parts and accessories can be listed in the same formats as most other product categories. You can choose to list as an auction, buy it now or best offer. Should you sell car parts on eBay UK motors?

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Customer Journey Mapping: Everything You Need to Know

Sailthru

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”. Francisco Inchauste wrote those words in a Smashing Magazine article back in 2010.