©atlasstudio via Canva.com
Beyoncé Is Driving up Sales of Levi’s Jeans and Western-Style Boots
April 16, 2024
Beyoncé is giving the Levi’s brand a major boost with her recent country album.
Beyoncé’s popular album “Act II: Cowboy Carter,” which includes the track “Levii’s Jeans” featuring rapper Post Malone, contains lyrics such as “denim on denim on denim on denim.” A few days before releasing the album, she shared an Instagram post of herself in a pair of jeans with a denim shirt and a denim bag.
Following the album’s release on March 29, fans have been rapidly making their way to Levi’s to purchase denim jeans, denim jackets, and Western apparel.
Pass_by data, which tracks customer foot traffic at retail stores, shows a 20% rise in visits to Levi’s stores during Easter Sunday week compared to the average for Easter weeks over the last three years. However, Levi’s has not released specific sales data related to the impact of Beyoncé’s influence.
Levi’s has leveraged the buzz generated by Beyoncé mentioning the brand to benefit from this exposure. The company temporarily changed its Instagram handle to “Levii’s” to link the song.
Levi’s CEO Michelle Gass said on an earnings call with analysts this month, “Denim is having a moment and the Levi’s brand is having a powerful moment around the world. I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.”
“Act II: Cowboy Carter” also increased sales of Western boots. The album featured Western-themed songs such as “Texas Hold ‘Em” and “16 Carriages.”
According to data from market research firm Circana, Western boots sales rose by 24% on the release week of the Beyoncé album. Sales shot up a further 45% the following week when “Texas Hold ‘Em” hit the top of Billboard’s Hot 100 chart.
An analyst at Circana wrote in a research message, “We can expect a resurgence in Western style this year as a result of the aesthetic playing a prominent role in pop culture — on the stage with Beyoncé and Taylor Swift.”
Recent News
Massive Data Breach Hits Ticketmaster, Affecting 560 Million Customers
Ticketmaster has fallen victim to a significant cyber-attack, potentially compromising the data of up to 560 million customers. The breach was confirmed by Ticketmaster’s parent company, Live Nation, which revealed that a notorious hacking group, ShinyHunters, is behind the attack. The hackers are demanding a ransom of approximately £400,000 to prevent the data from being sold on the dark web.
Toyota Recalls 100,000+ Tundra and Lexus LX SUVs Over Engine Debris Issue
Toyota has announced a recall for over 100,000 Tundra pickups and Lexus LX SUVs in North America due to potential engine issues caused by machining debris. This recall affects certain 2022-2023 models of the Tundra and LX, which are equipped with the new V6 twin-turbo engine. The V6 twin-turbo engine has faced considerable scrutiny regarding its reliability, especially when compared to the previous naturally aspirated V8 engines.
Wordle and Worldle Battle Over Names
A legal dispute has erupted between the wildly popular word game Wordle and the lesser-known geography game Worldle, centering on the similarity of their names. Wordle, which was developed by Josh Wardle in 2021 and later acquired by the New York Times in 2022 for a substantial sum, has gained immense popularity. In this game, players have six attempts to guess a five-letter word.
FDA Issues Recall for Crecelac Goat Milk Infant Formula
The U.S. Food and Drug Administration (FDA) has issued a safety alert regarding Crecelac Goat Milk Infant Formula and other infant formula products imported and distributed by Dairy Manufacturers Inc. The alert highlights Cronobacter contamination concerns with Crecelac Infant Powdered Goat Milk Infant Formula. Although Dairy Manufacturers Inc. initiated a recall on May 24, 2024, due to non-compliance with FDA regulations, new findings of Cronobacter contamination have prompted further action.