Mon.Jun 13, 2022

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You Are Missing Out On Customer Feedback, And It’s On You

Forrester eCommerce

In the Age of the Customer, brands understand they need to place the customer at the center of everything they do. Voice of the customer programs aim at better engaging with customers, in what should be a meaningful dialog. But customers don’t rely only on those to share their experience. They use their preferred channel […].

Customer 368
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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.

Games 342
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Energize Your Agile Transformation

Forrester eCommerce

As technology executives embark on their journey in development and delivery modernization, they should have a comprehensive understanding of challenges, trends, and critical decisions in the industry.

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Macy’s Partners With Target Evolution to Sell Teen Entrepreneurs’ Products at Texas Off-Mall Store

Retail TouchPoints

Macy’s is launching a retail concept aimed at entrepreneurs in the 12-to-19 age group in partnership with Target Evolution , a Texas-based nonprofit created to fight youth unemployment. The companies will initially open a Trail Blaze Shop in the Market by Macy’s in Flower Mound, Texas as well as launching related two-day popup experiences that will offer teens a chance to sell their products inside Macy’s stores.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Helping You Create Superior Digital Experiences And Products

Forrester eCommerce

We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.

B2C 363
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Amazon Reveals First Locale to Receive Prime Air Drone Deliveries

Retail TouchPoints

Back in 2013, Jeff Bezos proclaimed his plans to begin delivering packages by drone on a 60 Minutes interview. Now, nine years and more than two dozen prototypes later, Amazon is ready to launch its drone delivery program. Prime Air will go live this fall in the town of Lockeford, Calif., former home of aviation pioneer Weldon Cooke. “The promise of drone delivery has often felt like science fiction; we’ve been working for almost a decade to make it a reality,” reads an Amazon blog post announci

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Walmart Marketplace Launches Drive to Recruit UK Sellers

Retail TouchPoints

Offering access to its 120 million monthly customers, Walmart Marketplace is making a concerted effort to add UK exporters to its roster of sellers. The marketplace is sweetening the deal with its supply chain and infrastructure tools, including Walmart Fulfillment Services. Approved sellers can use these solutions to offer two-day delivery to customers within the contiguous U.S., with the caveat that this delivery window isn’t guaranteed during the September-to-January peak season.

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Aiming For Innovation: Cloud In The US Today

Forrester eCommerce

Cloud adoption is no longer seen as one path to greater efficiency, but as the path to IT modernization for new cloud capabilities and for existing on-premises infrastructure. It is the benchmark capability for IT infrastructure in the US today — even for organizations that retain substantial data centers. Forrester takes a deep dive into […].

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Timberland Treks into the Metaverse Via Fortnite

Retail TouchPoints

Footwear brand Timberland has stepped into the metaverse with the launch of its semiannual CONSTRUCT: 10061 design program within Fortnite, to engage customers in an updated product design process that blends physical and virtual experiences. The experience was made possible through a partnership with Epic Games ’ Unreal Engine and the CONCEPTKICKS Innovation platform.

Workshop 245
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How Strobels Supply Increased Google Ads Revenue by 185%

Groove

Strobels Supply Inc. is an Industrial Supply Distribution and Liquid Paint Application company that was established in 1940 as a family-run business. Strobels partnered with Groove Commerce originally for a website redesign and later transitioned into paid media management. Our goal was to find solutions to increase revenue with a modest Google ads paid media budget.

Supplies 195
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Zalando Acquires Highsnobiety to Fortify Creative Strategy

Retail TouchPoints

Online fashion retailer Zalando has acquired a majority stake in luxury and streetwear media and ecommerce brand Highsnobiety in a bid to enhance its creative strategy. Highsnobiety Founder and CEO David Fischer will retain a minority stake in the media brand. The deal between the two Berlin-headquartered companies combines Highsnobiety’s cultural reach, fashion expertise and ability to craft engaging storytelling with Zalando’s style network, ecommerce capabilities and operational efficiency.

Fashion 240
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The Reaper Comes For Cyber Unicorns

Forrester eCommerce

It looks like cybersecurity vendor unicorns will follow tech companies as they begin to prepare for macroeconomic headwinds and a much more conservative investor environment. Just twelve months ago the cybersecurity startup ecosystem seemed fine, with more funding coming in and valuations continuing to skyrocket. In November of 2021 Lacework raised $1.3 billion on a […].

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Steve Madden Upgrades OMS to Strengthen Omnichannel Offerings

Retail TouchPoints

Steve Madden, Ltd. has fortified its omnichannel functionalities with same-day BOPIS, ship-from-store and pre-order offerings, deploying a new order management system (OMS) from HotWax Commerce. Steve Madden, which offers fashion footwear, accessories and apparel for men, women and children, operates 120 stores in the U.S. and 250 locations in more than 65 countries.

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Hannover Messe 2022: Smaller But More Focused

Forrester eCommerce

For the first time since 2019, exhibitors and visitors returned to the Hannover showground this month for the Hannover Messe industrial trade fair: it was great to be back. According to the organisers, the 2019 show attracted “more than 215,000 visitors.” This year was much smaller – “round about 75,00” – and you could tell. […].

Customer 195
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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409: A Template For Creating Powerful And Persuasive Ads With Cody Iverson

My Wife Quit Her Job

In this episode, I have my friend Cody Iverson on the show. Cody is the founder of Viscap Media, an ad creative agency that works with influencers to create high converting ads. If you have been having problems with your Facebook Ads, it’s likely because you are using poor quality creatives. In this episode, Cody outlines his exact system for scaling eCommerce brands and the templates he uses to create effective ads.

eCommerce 213
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Here's what passage of the Fashion Act would mean for apparel companies

RetailDive

If passed, the Fashion Act will apply to global apparel and footwear companies with more than $100 million in revenue that do business in New York. In short, almost every big global brand.

Apparel 123
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5 Customer Experience Trends to Watch For in 2022

Digital Doughnut

Customer experience has become a decisive factor in choosing between available products and their alternatives and companies are well aware of that. Therefore, marketers have to find new and unconventional ways to improve their customer experience. Below, we will have a look at the biggest customer experience trends for 2022 that can bring a competitive edge to your business and get customers talking about your brand.

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Apple wants to put an end to passwords

RetailWire

Apple this fall will introduce new software that provides users with a means to log into a variety of online accounts without having to enter a password. The technology has been designed to enter unique passkeys for verification.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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8 Myths About Email Outreach That is Preventing Your Growth

Digital Doughnut

If you are in the content creating or content marketing business, I am sure you must have wondered on some days: how did you ever get your SEO done in the first place? Because there are so many things to keep in mind, and each month, no, each week there is a new way of implementing it.

SEO 102
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Can investors make retail sustainable?

RetailDive

Lenders and shareholders are tying ESG concerns to the capital they invest. Meanwhile, corporate finance teams in retail lag in leading on sustainability.

Retail 98
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Six Steps to a Successful Brand Management Technology Ecosystem

Digital Doughnut

Branding is the most powerful tool marketers have to shepherd potential customers along their increasingly complex path to purchase. It builds trust and generates reassurance, but it has to be done consistently to work. One false move and trust can crumble, leaving your prospect at best uneasy and at worst wondering if they’re the victim of an elaborate scam.

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Rent the Runway revenue doubles in Q1 as women dress up again

RetailDive

The apparel rental service, which benefits from the red-hot secondhand market, is expanding its more convenient, less costly at-home pickup services.

Apparel 98
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Consumer behaviors, email newsletters, and subscription fatigue with Mark Stenberg

Liveintent

A famous Chinese proverb states, “The best time to plant a tree was 20 years ago. The second best time is now.” Mark Stenberg, senior media reporter at Adweek, believes this applies to publishers who are just getting started with email. “Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. “I’ve worked with publishers who are just getting their product off the ground, b

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75% of DTC brands may offer subscriptions by 2023: report

RetailDive

Though subscription services once attracted investors, some brands have had to trim their workforce and end investor partnerships.

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Exhibition Place Puts Pride Front and Centre, Celebrating Its Commitment to Diversity, Equity, and Inclusion

Canadian Special Events

by Alexandra Serrano. On July 8th in celebration of Pride Month, Exhibition Place raised The Progress Flag at the iconic Princes’ Gates and unveiled its Rainbow Crosswalk. The Rainbow Crosswalk is prominently located on Princes’ Boulevard, flanked by Enercare Centre and Beanfield Centre. “Placing the Progress Flag and Rainbow Crosswalk at the grand entryway of our grounds is a visual representation of our support for the 2SLGBTQ+ community.

Events 52
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Revlon reportedly preparing for bankruptcy

RetailDive

The beauty giant has long suffered under billions of dollars in debt, while the pandemic exacerbated its financial struggles.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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KORONA POS mapAds Integration – Grow Your Local Audience

Korona

At KORONA POS, our team is always working to update and improve our software to fit the needs of our customers. Each subscription comes with automatic quarterly updates to the software that include new features and integrations. One of the latest updates is one of the most exciting: a mapAds integration. mapAds is a solution built to help automate location-based digital ads and increase online sales.

POS 52
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Edgewell debuts Gen Z-focused skincare brand, Fieldtrip

RetailDive

The CPG giant, which acquired DTC razor brand Billie last year, is selling Fieldtrip via a DTC website and Amazon to start.

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Astound Commerce and Hobbycraft perfect the art of crafting digital transformation

365 Retail

Hobbycraft , the UK’s largest arts and craft retailer, has partnered with leading digital commerce agency, Astound Commerce , to create a transformational ecommerce platform designed to power business growth, while inspiring its customers and empowering them to create. The replatforming implementation is central to the brand’s roadmap as it seeks to expand its multichannel offering to further fulfil its mission to ‘Get Britain Making’.

Arts 52
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Urban Outfitters trims low-profit SKUs to boost margins

RetailDive

Fewer styles and larger orders are among the tactics the company is using to offset rising freight costs.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib