Wed.Sep 21, 2022

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Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion

Retail TouchPoints

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products. As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the p

Consumer 266
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Joining Forrester to Partner with CIOs in their Future Fit Journey.

Forrester eCommerce

Forrester has been a trusted go-to partner for many CIOs across the globe. CIOs have been working with Forrester on various initiatives to build a customer-obsessed organization of the future. Am excited and thrilled to be joining Forrester as a CIO analyst to carry forward this great legacy. Never were CIOs impacted with both external […].

Customer 195
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The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

Retail TouchPoints

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm Jeffries predicts that the rapidly growing market will reach $80 billion by 2025. NFTs started out in art and collectibles from collections like Beeple, NBA Top Shots and community project like Bored Apes, but the next phase — as marketers expand their utilization of Web 3 — will see brands begin to use NFTs to engage and reward customers with digital assets that

Consumer 189
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The B2B Content Guide: The Building Blocks Of Content Strategy

Forrester eCommerce

To meet buyer expectations, b2b content must provide the information buyers need at every stage of their purchase journey.

B2B 195
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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As Partnership with Sephora Winds Down, JCPenney Plans Mass Rollout of Inclusive Beauty Experience

Retail TouchPoints

JCPenney plans to roll out its new beauty experience nationwide a year after introducing the retailer-owned concept. JCPenney Beauty debuted in fall 2021 after the retailer’s 15-year relationship with Sephora came to a contentious end in 2020, when the Sephora at Kohl’s collaboration was unveiled. Sephora shop-in-shops at JCPenney have remained in place as the partners finished out their original agreement, which concludes this year.

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Best Free Appointment Scheduling Apps to Save on Client Bookings

Ecommerce Platforms

Doctors, yoga instructors, and massage therapists; what do they all have in common? They all need appointment scheduling software to run their businesses. But scheduling tools can get expensive. That’s why we put together a list of the best free appointment scheduling apps that are particularly good for smaller businesses, freelancers, contractors, and those who only require a simple online schedule to make bookings with clients and customers. .

Books 118

More Trending

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Gap to eliminate 500 corporate jobs

RetailDive

The retailer recently ended its partnership with the Yeezy brand and reported widening declines in sales.

Retail 100
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Set up LLC: The Right Move for Your Ecommerce Business?

eCommerce CEO

The rise in the number of internet users has made way for many small, medium, and large-sized ecommerce stores across the country. As the industry. Read more.

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Walmart weds data to popular apps like TikTok in latest ad play

RetailDive

A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

85
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Pricing Tactics: For the Upcoming Holiday Season in 2022

Prisync

Pricing tactics for the holiday season in 2020 is crucial in today's conjuncture. Consumers are increasingly price-sensitive. Learn more->.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The streak of daily gas price declines ends at 99

RetailWire

Gas prices rose seven-tenths of one percent yesterday, ending a 99-day streak of pump prices declining, according to AA. The average price for a gallon of gas stands at $3.68, down from $3.90 in August and more than $5 in June.

Article 52
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How to Decrease Lead Cycles with Marketing Automation

Digital Doughnut

Artificial intelligence can be used for marketing automation and search optimization, among other things. Using AI for marketing automation can simplify sales follow-up and conversion funnel and can shorten your lead cycle.

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Retailers push for lower swipe fees

RetailWire

Retailers are lobbying Congress to enact legislation that would give them the flexibility to determine who to use to process interchange (AKA swipe) fees they are charged when customers buy goods with credit cards. Merchants say that reducing or eliminating the fees will cut the cost of goods to consumers. Credit card companies claim that retailers will pocket the difference and consumers will enjoy fewer benefits associated with card usage.

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Where AI fits in the Sam’s Club tech portfolio

RetailDive

AI helps drive purchases and improve the shopping experience. The bottom line is member retention, said CTO Vinod Bidarkoppa.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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FTC is investigating Amazon’s bid for iRobot

RetailWire

The Federal Trade Commission is investigating Amazon.com’s bid to acquire iRobot Corp. The agency is seeking to determine if the deal would result in reduced competition in the marketplace.

Article 52
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Apply Now For A Scholarship To Forrester’s Security And Risk Forum

Forrester eCommerce

A few weeks ago, I spoke with Derek Johnson from SC Media about my experiences early on in the security industry – good and bad. While some of these moments were difficult, all of them were formative and helped me better understand the current state of the security community and industry. We are blessed with […].

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Beyond Meat COO suspended following arrest

RetailWire

Beyond Meat has suspended Doug Ramsay, its chief operating officer, after he was arrested this weekend for allegedly biting another man’s nose in an altercation that took place in a parking lot following a University of Arkansas football game. The company said that Mr. Ramsay’s duties will be assumed on an interim basis by Jonathan Nelson, senior vice president of manufacturing operations.

Games 40
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Cyber Grant Program Is Welcome News For Small Governments

Forrester eCommerce

Last Friday, the Biden-Harris administration announced a first-of-its-kind cybersecurity grant program for state and local governments. Funding for the grants came from last year’s Infrastructure Investment and Jobs Act and will allocate $1 billion over the next four years for the improvement and creation of cybersecurity programs. The Department of Homeland Security will implement the […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Taco Bell is testing carne asada with a steak alternative

RetailWire

Taco Bell will test a plant-based alternative to steak in a new pilot program for its Beyond Carne Asada. Yum Brands, Taco Bell’s parent company, signed a deal last year with Beyond Meat to develop exclusive menu items for its fast-food chains. Taco Bell is looking to develop more affordable alternatives to meat in its recipes.

Article 40
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JBS paying $20 million to settle bacon price fixing suit

RetailWire

JBS will pay $20 million to settle a lawsuit that accused the meat producer of conspiring with other companies to inflate the price of pork. The price-fixing suit is one of several making their way through the U.S. legal system as consumer watchdogs and others question whether businesses have engaged in profiteering.

Other 40
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PillPack co-founders are leaving Amazon

RetailWire

TJ Parker and Elliot Cohen, co-founders of PillPack, are leaving Amazon.com. The two sold PillPack, which delivers pre-sorted prescription medicines to consumers, in 2018 for about $753 million.

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Amazon is moving closer to its 100 percent renewable energy goal

RetailWire

Amazon.com said it is adding 71 renewable energy projects that will enable it to add 2.7 gigawatts of clean energy capacity as it seeks to make good on its pledge to reach 100 percent renewable energy by 2025.

Article 40
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.