Fri.May 04, 2018

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Stop Prioritizing CX Painpoints

Forrester eCommerce

From a customer impact perspective, it may seem to make sense that you would start prioritizing your CX improvement efforts based on a list of customer or user painpoints – in a similar fashion that an emergency department would triage incoming patients. However, the problem with this approach is that it only factors in one […].

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207: How To Use Facebook Messenger Bots To Sell A Digital Course With Mary Kathryn Johnson

My Wife Quit Her Job

Today I’m thrilled to have Mary Kathryn Johnson on the show. Mary is someone who I met long ago when I was guest on her podcast Parent Entrepreneur Power. And we recently reconnected again at Social Media Marketing World. It had been a while since we last spoke and when we started chatting, I discovered that she’s now a Facebook messenger bot consultant which really piqued my interest because that’s exactly what I’m studying right now.

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Annoushka: Crafting Rich Storytelling Campaigns

Zmags

Removing Creative Limits The Annoushka brand is as much about its namesake, Annoushka Ducas as it is about its beautiful jewelry. The brand […]. The post Annoushka: Crafting Rich Storytelling Campaigns appeared first on Zmags.

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From Bookstore to Superstore: The Evolution of Amazon.com

ChannelAdvisor

Can you believe that a little more than two decades ago, Amazon was still one man, a light bulb idea and a home garage? Circa 1994, Jeff Bezos began working on a business plan (yes, in his garage) for what would eventually become the largest internet retailer in the US. In 1995, the company made its official debut. Since then, a lot has changed. The marketplace that originally started as an online bookstore now produces consumer electronics, cloud computing services and the world’s most competit

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Jumpstart Your Amazon Strategy | A Beginner's Guide | Salsify

Salsify

Learning how to sell your brand on Amazon can be a daunting task, let alone how to beat competitors on the eCommerce superpower. Whether you’re looking to expand your presence on Amazon or just starting out, certain areas need to be addressed in order to form a strong foundation to a robust go-to-market strategy for Amazon.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE is arguably the ecommerce industry’s biggest and most influential annual event. My first year attending, I rode the bus from hotel to expo center along with representatives from Nordstrom, Walmart, Macy’s and more. The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. IRCE is the who’s who of ecommerce – and it doesn’t discriminate.

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Weebly Website of the Month: Public Espresso

Weebly

For Public Espresso , a small-batch coffee roastery and espresso bar in Buffalo, New York, the company's website is more than just a place for tempting pictures of pastries and beautiful latte art. It's also an essential component of their sales and marketing strategy for both their retail and wholesale business. As co-owner Sam Scarcello explains, "our business is multifaceted with retail, wholesale and online programs, and we needed a website that could seamlessly highlight and advertise e

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10 Inventory Management Techniques to Control Costs

SellBrite

Inventory management isn’t just another form of record keeping. As an online seller, inventory management makes or breaks your bottom line. Solid inventory management is the key to a healthy ecommerce cash flow. With good inventory management, sellers clearly understand how much stock they need to order to make a profit. Without that clarity, sellers risk lowering their profits by accidentally under- or overstocking.

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Helping Retail Employees Get Beyond Living Paycheck to Paycheck

RTP blog

By Chris Whitlow, Edukate Nearly a third of all American workers bring their personal financial stresses to the workplace. For retail sales workers in particular, many are living paycheck to paycheck. This unique challenge creates an opportunity for employers to offer personalized solutions to address employees’ short-term financial stressors, to not only reduce absenteeism and lower turnover rates but also increase employee health and happiness.

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Forget Guest Posting. Here’s Why Guest Podcasting is King.

Kissmetrics

You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. Guest posting can bring you increased exposure. It can help build backlinks. You can gain new trust with your audience. Your content will reach a new group of individuals. The list goes on and on. But guest posting isn’t always the best way to expand your reach or improve your authority.

Blog 211
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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3 Reasons Your Marketing Messages Could Contribute to Your Churn Rate

Sailthru

Any good digital marketer is careful not to send customers too many messages. But what about messages that could irritate customers? Is it possible for just one message to resonate so poorly that it contributes to your churn rate? In a survey to 1,000 customers about brand loyalty , we asked a question that we haven’t seen get much attention elsewhere: Have you ever specifically decided not to purchase a product or service from a brand because of a message you were sent?

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Retargeting in the Age of Multiscreening

ChannelAdvisor

It’s official: We’ve definitively entered the multiscreen era of online shopping. To understand what we mean, consider the following: By 2021, the average consumer will have 13 connected devices. Already, 70% regularly use their mobile devices to text, browse and shop while watching TV. Many go on to complete transactions on non-mobile devices: 41% of desktop purchases happen after consumers have interacted with the products elsewhere.

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How to Hire a Director of eCommerce

eCommerceFuel

We’ve got Mike Jackness of Terran Brands and EcomCrew back with us this week and this time around we’re talking about a valuable hiring move he made: hiring an eCommerce Director. Mike’s eCommerce Director is now his COO and he walks us through the traits he looks for in hiring high-level positions, what her daily duties include, how she’s paid and so much more.