Fri.Nov 26, 2021

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Wordpress Alternatives Your Marketing Team Will Love

Groove

So, you want to use Wordpress as a CMS but want the inside scoop on Wordpress alternatives before making a final decision. Well, you’re in the right place! In this blog, we’re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. Wordpress As A Content Management System.

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Nola Skinsentials – A skincare brand that went from a humble beginning to 200k+ community

lateshipment

If two things could define the last two years other than the pandemic, it is the rise of TikTok marketing and conscious consumption of skincare products. Jane Ormon, a young entrepreneur has taken advantage of both and has built a rapidly growing skincare brand that has grown beyond double its production value in the past year alone. She and her fiance have put in their educational background, personal experiences, and love to create a community to create Nola Skinsentials.

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Co-op replaces Christmas TV ads with support for Community Fridges

365 Retail

The Co-op is replacing its traditional multi-million pound Christmas TV advertising with a move to promote the network of Community Fridges. The retail giant said its funding will double to 500 the network of Community Fridges, which was set up by environmental charity Hubbub in 2016. Co-op aims to double the number of Community Fridges. Each Community Fridge redistributes an average of 2.4 tonnes of food every month.

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The Future is Now: A Vision of Multiplatform Personalisation with Avon

Dynamic Yield

The Future is Now: A Vision of Multiplatform Personalisation with Avon Currently available on demand About the Talk: With over 130 years of experience, Avon cosmetics is one of the largest beauty companies in the world. So what led its team to identify the potential and urgency of personalisation and its promising impact on the […]. The post The Future is Now: A Vision of Multiplatform Personalisation with Avon appeared first on Dynamic Yield.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Retailers on track for record Black Friday as shoppers hit high streets

365 Retail

UK retailers are poised for a record Black Friday as early data showed shoppers are spending more than they did before the pandemic. Figures from Barclaycard – showing credit card spending from midnight to 1pm – has revealed that sales volumes have increased by 4.2% compared with Black Friday in 2019. Shoppers on Oxford Street in London, on Black Friday (Dominic Lipinski/PA).

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Three Must-Have Technologies When You Open A Retail Store

RetailMinded

Interested in opening up a retail store? Three must-have technology items for your store. So, you’re considering starting your own company? Your friends and family may think you’re insane in today’s digital world with same-day eCommerce deliveries, but we see ingenuity. Ownership and management of a business, on the other hand, is not dying; it is evolving.

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How Product Packaging Affects Sales

RetailMinded

Go to any supermarket any you’ll see shelves stacked with similar products from different brands. This is what makes packaging design just as important as the product itself. It has a major influence over the buying decisions of consumers. We know that first impressions matter, and nowhere does it matter more than in marketing. . Brands have, on average about 7 seconds to make a good impression before the customer moves on to the next option.

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How To Use Google Keyword Planner For Your Ecommerce Website?

Ecommerce Guru

Searching for the best keywords to employ on your website to increase organic traffic? Look no further. If this is the case, understanding how to utilise Google Keyword Planner with the keyword search tool free would be really beneficial! It is possible to utilise Google Keyword Planner to discover fresh keyword ideas and blog post subjects, as well as to improve your search engine rankings.

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The Cloud in Retail: Transforming the Use of Video in Stores

Retail TouchPoints

One of the most significant trends over the past several years has been the adoption of cloud-based services, spearheaded mainly by an increasing number of IoT and video solutions being deployed in the retail market. While most high-tech deployments still primarily consist of on-premises solutions, especially when it comes to video, the benefits of the cloud are too appealing for some retailers to ignore.

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