Mon.Oct 24, 2022

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European Predictions 2023: Customer Experience

Forrester eCommerce

2023 will be a year of reckoning for European customer experience teams. Some will widen CX advantage over competitors, while other teams will be forced to disband. Learn more.

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CNBC: Warby Parker Bets on Brick-and-Mortar with Plans to Open Hundreds of Stores  

Retail TouchPoints

Warby Parker is doubling down on its previous plans to have 200 physical stores with eye exam spaces open by the end of 2022 with a new strategy — launching hundreds of brick-and-mortar locations over the next few years. Despite the digitally native eyewear company’s net loss of $32.2 million during Q2 2022 — up from $21.9 million in Q2 2021 — Co-founder David Gilboa told CNBC that customer demand for physical destinations that offer eye examinations is driving the decision.

Customer 273
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428: Counterintuitive Strategies (Which Make No Sense) That Can Grow Your Sales With Kurt Elster

My Wife Quit Her Job

Today I have my long-time friend Kurt Elster on the show. Kurt is the host of The Unofficial Shopify Podcast and a Shopify store consultant. As part of his job, he often runs split tests for his clients. And over the years, he’s amassed many counterintuitive strategies that can grow your sales. Some of these make no sense but they work. Enjoy the episode!

Shopify 234
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Zara, eBay and Lee Launch Programs to Bolster Resale in the UK and the U.S.

Retail TouchPoints

Zara and eBay are advancing resale in the UK with two new initiatives: the launch of Zara Pre-Owned, and partnership with the British Fashion Council to launch the Circular Fashion Innovator’s Fund, respectively. Additionally, Lee is launching the Lee Archives in the U.S. to promote and sell vintage clothing from its older lines, with an emphasis on its iconic American look.

Fashion 264
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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European Predictions 2023: Highlights

Forrester eCommerce

Geopolitical and economic turbulence along with the aftermath of the pandemic will pose challenges for organisations in Europe. Discover three key things to look out for in the coming year.

Customer 195
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Walmart, Children’s Place Catch Some Z’s with New Sleepwear Brands

Retail TouchPoints

Walmart has rebranded its sleepwear and intimates brand Secret Treasures with a new name, Joyspun, along with more inclusive sizing and price points as low as $7.98 for a sleep shirt. Additionally, The Children’s Place has established PJ Place , a sleepwear lifestyle brand targeting millennials and Gen Z that showcases entrepreneurs, celebrities and influencers.

Fashion 262

More Trending

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WordPress Statistics: A Complete Guide (With Infographic)

Ecommerce Platforms

For endless business and website owners across the globe, WordPress has emerged as the go-to option for anyone hoping to launch their own website. WordPress is one of the simplest, most versatile, and most flexible content management systems (CMS) on the market. Initially created by Mike Little and Matt Mullenweg, WordPress was inspired by a desire to create a more elegant personal publishing system for business leaders.

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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

Only a few short years ago, all you heard from marketers was how linear TV was dead. How TV was too old-school and no one watches. Certainly not often enough within the most desired Gen Z and millennial demographics, who were all about ‘cutting the cord.’ While that may be true for younger demographics, there are also many ‘cord stackers’ — homes that have both cable/satellite TV sitting alongside their Roku or Apple TV devices connecting them to the many CTV options out there today.

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Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022. Looking at email marketing statistics gives us a clear view of just how valuable the world of email can really be. Though email might not be the newest marketing tool available in a world of social media, influencers, and extended reality, it continues to be a fantastic choice for businesses.

Marketing 196
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Exclusive Q&A: Fast Break for High-End Sneaker Marketplace The Edit LDN

Retail TouchPoints

Sneakers are designed for moving quickly, and the same could certainly be said of The Edit LDN , a global marketplace for limited-edition sneakers and streetwear that is growing at 500% year-over-year after just 2.5 years in operation. The UK-based marketplace already offers same-day service in the London area for sales on its ecommerce site, with plans to roll out this capability across the UK next month.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Your Guide to a Successful Seasonal Pricing Strategy

Wiser

Seasonal pricing is nothing new. The airline and rental industries have been changing their prices seasonally for years to maximize sales. Of course, retailers also use this pricing strategy. For some businesses, having prices that fluctuate seasonally is essential to their success. Shopper spending habits are rarely the same for long and increasing prices during the holidays helps to capitalize on sales when they are happening more frequently.

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Brazil’s RaiaDrogasil Taps into Store WiFi to Personalize Promotional Offers

Retail TouchPoints

Latin America drugstore chain RaiaDrogasil is leveraging its in-store WiFi network to offer location-based marketing across 2,500 Brazilian locations. The solution, which is powered by Cloud4Wi , presents customers with an onboarding portal when they connect to any store’s guest WiFi network. Customers share their details, such as full name, email address and phone number, all of which is synced with the RaiaDrogasil’s Salesforce-based CRM platform.

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The Best Ecommerce Courses for Business Owners

Ecommerce Platforms

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 trillion by 2030, and new entrepreneurs are making their way into the space at a rapid pace. With so many amazing tools available to help you build an online store of your own these days, it’s easier than ever to get started with your new venture.

eCommerce 104
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Will the next generation of cardboard boxes evolve to self-heal?

365 Retail

In the 150 th year of the cardboard box, DS Smith’s innovation experts today reveal a futuristic blueprint for how the box might evolve in the next 50 years. The blueprint shows how packaging could be made from organic, programmable fibres with the ability to self-heal – like our skin – when damaged. The characteristics of the self-healing box include: A webbed nerve system that borrows from the composition of leaves: sensors are printed onto the ‘skin’ of the box and connect all fibres in the p

Fashion 97
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Deflated expectations for Amazon in the post-Jeff Bezos era

RetailDive

Rising costs, disappointing Prime sales and inflation are leading some analysts to temper their projections ahead of the e-commerce giant’s Q3 report.

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Single customer view: What is it and why does it matter?

Liveintent

What is a single customer view? A single customer view, also known as a 360 degree customer view or a unified customer view, is a comprehensive collection of data gathered from various channels that’s connected to one individual. It provides a cohesive overview of customer behaviors, so you can better understand what your audiences need and how to engage them with personalized experiences.

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Retail would like to buy a vowel

RetailDive

Brands are turning to naming strategies like spelling words incorrectly and cutting out vowels. But it’s about much more than domain availability.

Retail 85
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Infographic: The State of Pinterest Advertising

ROI Revolution

Since emerging as an image re-sharing platform in 2010, Pinterest has emerged as a key marketing strategy component for many brands. In fact, US Pinterest advertising revenue has grown by over 5x since 2017, and by 2026, US ad revenue for the platform is expected to surpass $4 billion for the first time ever! In this infographic, explore key stats and trends about the state of Pinterest advertising and walk away with a comprehensive understanding of how your brand could leverage the platform to

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Make a list and check it thrice: 3 last-mile delivery risks to watch for this peak season

RetailDive

Performing when the pressure is on starts with being prepared to effectively manage the extra risk that comes with the year-end surge in demand.

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Top International eCommerce Marketplaces for Selling Your Products

Algopix

The eCommerce pie is growing. Shopify estimates that global online sales will reach $5.7 trillion in 2022, and it’s not expected to stop there. By 2026, that number is expected to top $8 trillion, and you don’t want to miss out on your piece. No matter where you are located, there are now hundreds of quality eCommerce marketplaces that can help you sell both domestically and internationally.

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The North Face to open over 70 stores in North America

RetailDive

The brand is also adding up to 300 additional retail and partner locations globally in the next five years.

Retail 80
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10 Names That Are Leading Digital Marketing Industry In India

Ecommerce Guru

We know today hiring an expert is underrated as people are now getting tilted more towards automated tools. But are they reliable enough that you can put all your faith in an AI-powered application? Believe us, it hardly works! You need someone who can actually understand your SMO, PPC, SEO, retargeting or any other marketing requirements in person.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Deals, promotions drive increased holiday spending: report

RetailDive

A survey from ICSC finds that consumers plan to shop earlier this holiday season and spend more time seeking discounts.

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Tech stack gaps risk hindering marketing ROI as just 9% of retail CMOs believe their technology drives performance, Wunderkind research shows

365 Retail

New research from Wunderkind , the leading performance marketing channel that scales one-to-one messages for retailers and brands, has found that while retail Chief Marketing Officers (CMOs) have weathered the turbulence of the pandemic and the headwinds of economic volatility, many marketing leaders feel their legacy martech stacks are leaving gaps in their customer engagement capabilities – leaving potential revenue opportunities on the table.

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Walmart refreshes its approach to underwear with new intimates line

RetailDive

The company sunset its Secret Treasures private label and introduced Joyspun — a new take on underwear and sleepwear with a focus on inclusivity.

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How to Start a Retail Business in Canada

365 Retail

If you’re considering starting a retail business, Canada is one of the best places for you. The country ranked high on the list of countries with ease of doing business. Whether you’re hoping your retail business becomes Walmart someday or you wish to only put joy in the face of your few customers, how you start matters. The retail business isn’t all about getting a few commodities and selling them to people for profit.

Retail 40
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Mattel to pay $3.5M to settle SEC charges over accounting issues

RetailDive

The toy giant did not admit to any wrongdoing in what the agency said were misstatements in its financial reports and a lack of controls to prevent them.

Toys 52
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Gen Z’ers prefer eating at Chick-fil-A

RetailWire

A new survey finds that Chick-fil-A tops the list of favorite restaurants among teenagers. Fifteen percent of 14,500 teens surveyed by Piper Sandler listed the chicken chain as their favorite restaurant, followed by Starbucks (12 percent), Chipotle (seven percent), McDonald’s (six percent) and Olive Garden (three percent).

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CX Transformation Approaches – Big Bang vs Crawl, Walk, Run

Digital Doughnut

We’re all used to stock phrases like ‘benefits realisation’, ‘agile methodologies‘, ‘disruptive’, ‘crawl, walk, run’ and other buzz word bingo checkboxes. So to give you a couple to tick off today, we’re going to review the approaches to delivering lasting customer experience (CX) transformation. For this we’ll look at two core strategies, ‘big bang’ and ‘crawl, walk, run’.

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Organizing activity slows at Starbucks, but union looks like it’s here to stay

RetailWire

The number of union election filings for Starbucks went from around 70 in March to under 10 in August. Baristas at around 250 of Starbucks’ 9,000 U.S. stores have voted to join a union. “In the context of the size of the organization as a whole, it’s a drop in the bucket,” said David Pryzbylski, a partner at Barnes & Thornburg. He added, “Anyone who thinks it’s going back anywhere close to zero is foolish.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib