Thu.Jun 06, 2019

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but.

How To Create A Winning Father’s Day Email Campaign


Poor old Dad can’t catch a break. Fewer people shop for Father’s Day than for Mother’s Day, and the ones… Ecommerce Marketing Email Marketing

YouTube’s Algorithmic Pedo-Failure

Forrester eCommerce

This week, YouTube turned to Facebook and said, “Hold my beer.” Yesterday after intense pressure the platform decided to demonetize channels that promote hate speech and discrimination. And in a terrifying story on Monday, the New York Times reported that YouTube’s recommendation engine surfaces videos of partially clothed children to viewers who’ve watched similar videos […]. artificial intelligence (AI) ethics google

258: A Recap Of Sellers Summit 2019 With Toni Anderson

My Wife Quit Her Job

We’re doing a special episode today. Sellers Summit 2019 just ended so I brought my partner Toni Anderson on the show to do a recap of the event. The Sellers Summit is a conference that we throw every year.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Call to Participate — How Is Your Firm Speeding Responses To Customers?

Forrester eCommerce

James Staten and I would like your help. Companies in today’s digital era must act and react quickly and efficiently across all departments and teams. Weigh in: what is your firm’s strategy for tackling this complex and essential challenge? If you believe your company can offer insight into this stream of research, reach out to […]. age of the customer

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Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking


There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive.

Why change management needs to be a strategic focus in your B2B digital transformation journey [video]


Ana Milevskaja talks about one of the biggest trends she’s witnessing in B2B ecommerce… and it’s not technology. Check out what else Ana has to say about B2B commerce trends.

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How to Bulletproof Your Online Business

A Better Lemonade Stand

Learn the best ways to implement online business security from a variety of threats including fraud, hacking, theft, revenue fluctuations & more. The post How to Bulletproof Your Online Business appeared first on A Better Lemonade Stand.

5 Best Ideas For Top-Notch Welcome Emails


8 out of 10 customers expect to receive a welcome message after they sign up a mailing list. Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Online B2B Marketplaces: Beat Them or Join Them?


Online transactions are on course to make up nearly half of all business […]. The post Online B2B Marketplaces: Beat Them or Join Them? appeared first on The Omni Channel.

B2B 83

Ann Stanley: Conquer E-commerce Marketing Competition With Know-How


Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

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A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

Inflow Insights

In March of 2016, we began adding approximately 150-word descriptions to the tops of category pages for one of our clients, in addition to updating pages that already had some copy. This client was an eCommerce business offering a wide range of products grouped into 400+ categories.

SEO 79

9 Seller Benefits to Offering Fast Shipping


Fast shipping is no longer a nice perk, it’s a requirement. Amazon, eBay, and Walmart have all raised the bar when it comes to delivery expectations, but it’s not just your customers who benefit from offering fast shipping.

[Webinar]: How Conversion Optimization Can Transform Your Digital Campaigns


Continual learning and innovation are the building blocks of success for today’s software companies.

Walmart Dropship Supplier Software is a Useful Resource


Ecommerce working becomes effective when there is efficient channelization of communication between the seller and the supplier. The online sales have shown an upward trend because of the progress made in the field of technology. Walmart is an important supplier for several companies.

5 Ways Machine Learning Can Upgrade Your Website

ROI Revolution

The Basics. Before we dive into leveraging Machine Learning to improve the customer experience, let’s make sure we understand the foundations of this concept.

Games 45

The Race to $1 Billion: How Startups Glossier, Casper, Rent the Runway, and Away Became Retail Unicorns


A unicorn is a startup with a valuation of at least $1 billion. Earlier this year, four retailers — Away, Casper, Glossier and Rent the Runway — joined the ranks of this small, exclusive club, which only has 350 members across the world. Business Insider explored what sets these unicorn apart.

Despite Higher Price Point, Samsung Leads in Perceived Value


In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider price, quality, and features in order to provide their perceived value of Sony, Samsung, and LG televisions.