Thu.Jun 06, 2019

Marketing Is All About Moments: Don’t Wait For Them; Create Them

Forrester eCommerce

(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but.

How To Create A Winning Father’s Day Email Campaign


Poor old Dad can’t catch a break. Fewer people shop for Father’s Day than for Mother’s Day, and the ones… Ecommerce Marketing Email Marketing

How Traditional Retailers Use Digital Marketing to Stay Relevant


When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce.

YouTube’s Algorithmic Pedo-Failure

Forrester eCommerce

This week, YouTube turned to Facebook and said, “Hold my beer.” Yesterday after intense pressure the platform decided to demonetize channels that promote hate speech and discrimination. And in a terrifying story on Monday, the New York Times reported that YouTube’s recommendation engine surfaces videos of partially clothed children to viewers who’ve watched similar videos […]. artificial intelligence (AI) ethics google

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

258: A Recap Of Sellers Summit 2019 With Toni Anderson

My Wife Quit Her Job

We’re doing a special episode today. Sellers Summit 2019 just ended so I brought my partner Toni Anderson on the show to do a recap of the event. The Sellers Summit is a conference that we throw every year.

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More Trending

Why change management needs to be a strategic focus in your B2B digital transformation journey [video]


Ana Milevskaja talks about one of the biggest trends she’s witnessing in B2B ecommerce… and it’s not technology. Check out what else Ana has to say about B2B commerce trends.

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How to Bulletproof Your Online Business

A Better Lemonade Stand

Learn the best ways to implement online business security from a variety of threats including fraud, hacking, theft, revenue fluctuations & more. The post How to Bulletproof Your Online Business appeared first on A Better Lemonade Stand.

Online B2B Marketplaces: Beat Them or Join Them?


Online transactions are on course to make up nearly half of all business […]. The post Online B2B Marketplaces: Beat Them or Join Them? appeared first on The Omni Channel.

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[Webinar]: How Conversion Optimization Can Transform Your Digital Campaigns


Continual learning and innovation are the building blocks of success for today’s software companies.

5 Best Ideas For Top-Notch Welcome Emails


8 out of 10 customers expect to receive a welcome message after they sign up a mailing list. Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you.

9 Seller Benefits to Offering Fast Shipping


Fast shipping is no longer a nice perk, it’s a requirement. Amazon, eBay, and Walmart have all raised the bar when it comes to delivery expectations, but it’s not just your customers who benefit from offering fast shipping.

Omnisend and ShipStation Integration: The Best Thing to Happen to Order Tracking


There’s nothing worse than when you’ve purchased something online, and you never get a tracking number. The confirmation email is there, you know your package has been shipped, but there’s no way to know where it’s coming from, who’s delivering it, or when it should arrive.

A Simple eCommerce SEO Tactic We Used to Help Drive 46% More Traffic to Category Pages Over 18 Months

Inflow Insights

In March of 2016, we began adding approximately 150-word descriptions to the tops of category pages for one of our clients, in addition to updating pages that already had some copy. This client was an eCommerce business offering a wide range of products grouped into 400+ categories.

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Ann Stanley: Conquer E-commerce Marketing Competition With Know-How


Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

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Walmart Dropship Supplier Software is a Useful Resource


Ecommerce working becomes effective when there is efficient channelization of communication between the seller and the supplier. The online sales have shown an upward trend because of the progress made in the field of technology. Walmart is an important supplier for several companies.

5 Ways Machine Learning Can Upgrade Your Website

ROI Revolution

The Basics. Before we dive into leveraging Machine Learning to improve the customer experience, let’s make sure we understand the foundations of this concept.

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The Race to $1 Billion: How Startups Glossier, Casper, Rent the Runway, and Away Became Retail Unicorns


A unicorn is a startup with a valuation of at least $1 billion. Earlier this year, four retailers — Away, Casper, Glossier and Rent the Runway — joined the ranks of this small, exclusive club, which only has 350 members across the world. Business Insider explored what sets these unicorn apart.

Despite Higher Price Point, Samsung Leads in Perceived Value


In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider price, quality, and features in order to provide their perceived value of Sony, Samsung, and LG televisions.