Forrester eCommerce
JUNE 6, 2019
(Dave Novitzky contributed to this blog.) Marketers’ attempts to profile, segment, and model customers implies that consumers are static and can be fully defined, but they are anything but. Consumers are in constant motion, evolving their brand affinities, lifestyle choices, technology usage, and emotional responses to the world around them. Yet most firms rely heavily […].
BigCommerce
JUNE 6, 2019
Poor old Dad can’t catch a break.
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Forrester eCommerce
JUNE 6, 2019
This week, YouTube turned to Facebook and said, “Hold my beer.” Yesterday after intense pressure the platform decided to demonetize channels that promote hate speech and discrimination. And in a terrifying story on Monday, the New York Times reported that YouTube’s recommendation engine surfaces videos of partially clothed children to viewers who’ve watched similar videos […].
Optimizely
JUNE 6, 2019
When we think of brands in the ecommerce space, we can usually split them up into two categories: Baby Boomers and Millennials/Gen Z. Much like Millennial and Gen Z consumers, brands that launched after the digital revolution truly “grew up” with ecommerce. Think of digitally native brands like Allbirds , Away , and Casper who established their online strategy before ever opening a storefront.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
JUNE 6, 2019
James Staten and I would like your help. Companies in today’s digital era must act and react quickly and efficiently across all departments and teams. Weigh in: what is your firm’s strategy for tackling this complex and essential challenge? If you believe your company can offer insight into this stream of research, reach out to […].
My Wife Quit Her Job
JUNE 6, 2019
We’re doing a special episode today. Sellers Summit 2019 just ended so I brought my partner Toni Anderson on the show to do a recap of the event. The Sellers Summit is a conference that we throw every year. This is our 4th time and the show is all about bringing ecommerce entrepreneurs together and learning new strategies on how to sell physical products.
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A Better Lemonade Stand
JUNE 6, 2019
Learn the best ways to implement online business security from a variety of threats including fraud, hacking, theft, revenue fluctuations & more. The post How to Bulletproof Your Online Business appeared first on A Better Lemonade Stand.
Omnisend
JUNE 6, 2019
8 out of 10 customers expect to receive a welcome message after they sign up a mailing list. Let’s agree, that’s a huge unrevealed potential and opportunity to approach your new subscribers who’ve just confirmed that they are into you. If you still don’t send these emails because of whatever reason, you should definitely ditch Read more The post 5 Best Ideas For Top-Notch Welcome Emails appeared first on Ecommerce Marketing Automation | Omnisend.
ecomdash
JUNE 6, 2019
Fast shipping is no longer a nice perk, it’s a requirement. Amazon, eBay, and Walmart have all raised the bar when it comes to delivery expectations, but it’s not just your customers who benefit from offering fast shipping. With increased conversions, loyalty, spend, and more, fast shipping has the power to transform your ecommerce business. The advantages of quick shipping for customers are clear: faster deliveries without having to head out to the store.
Omniconvert
JUNE 6, 2019
Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce. Each episode is an intriguing challenge orchestrated with an insightful expert… The post Ann Stanley: Conquer E-commerce Marketing Competition Wit
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
GetElastic
JUNE 6, 2019
Ana Milevskaja talks about one of the biggest trends she’s witnessing in B2B ecommerce… and it’s not technology. Check out what else Ana has to say about B2B commerce trends. The post Why change management needs to be a strategic focus in your B2B digital transformation journey [video] appeared first on Get Elastic Ecommerce Blog.
Inflow Insights
JUNE 6, 2019
In March of 2016, we began adding approximately 150-word descriptions to the tops of category pages for one of our clients, in addition to updating pages that already had some copy. This client was an eCommerce business offering a wide range of products grouped into 400+ categories. Our goal was to increase organic traffic to their category pages. Over the course of about 18 months, we found these category pages to have 46% more organic sessions — compared to the 18 months prior.
Wiser
JUNE 6, 2019
In a recent survey conducted by Wiser of Walmart, Target, Best Buy, and Costco stores, shoppers were asked to consider price, quality, and features in order to provide their perceived value of Sony, Samsung, and LG televisions. 80 percent of shoppers felt that Samsung provided good or great value, while LG came in second at 72 percent and Sony last at 57 percent.
ROI Revolution
JUNE 6, 2019
The Basics. Before we dive into leveraging Machine Learning to improve the customer experience, let’s make sure we understand the foundations of this concept. Artificial Intelligence completes tasks by mimicking human cognition and Machine Learning is a subset of Artificial Intelligence that improves performance of a task by analyzing patterns and making conclusions rather than following explicit instructions.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Kibo
JUNE 6, 2019
Online transactions are on course to make up nearly half of all business […]. The post Online B2B Marketplaces: Beat Them or Join Them? appeared first on The Omni Channel.
FastSpring
JUNE 6, 2019
Continual learning and innovation are the building blocks of success for today’s software companies. Whether you’re looking to introduce a new landing page, optimize the checkout process on your site, or roll out a new digital marketing campaign, it is extremely important to make sure that you’re accurately testing the impact of each strategy. If you’re feeling a little anxious after reading the word “test”, I just want to assure you that there’s nothing to really worry about.
ChannelSale
JUNE 6, 2019
Ecommerce working becomes effective when there is efficient channelization of communication between the seller and the supplier. The online sales have shown an upward trend because of the progress made in the field of technology. Walmart is an important supplier for several companies. It is operating on several e-commerce platforms. Walmart itself also has a store and handles the supplying and delivering of the orders with perfection.
Sailthru
JUNE 6, 2019
A unicorn is a startup with a valuation of at least $1 billion. Earlier this year, four retailers — Away, Casper, Glossier and Rent the Runway — joined the ranks of this small, exclusive club, which only has 350 members across the world. Business Insider explored what sets these unicorn apart. Read on for the full article, which includes commentary from Cassie Young, our Chief Customer Officer. — It’s the year for unicorn spottings.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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