Thu.Sep 19, 2019

Five ways eprocurement can revolutionize supply chain management


As businesses seek to optimize their supply chains and find cost savings in the procurement process, eProcurement platforms have been widely adopted.

John Lewis Focuses on Storytelling Over Brand


Over the last two decades, fierce competition has erupted between companies and retailers attempting to dominate the public’s attention with… Ecommerce Marketing holiday marketing strategies

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Jeffrey Eisenberg: Conversion rate optimization means giving the customers what they want


Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.

Blog 52

The Weather’s Heating Up Down Under, And So Is My Upcoming Research!

Forrester eCommerce

It’s been a couple of months since my last blog post! A huge vacation in the UK, backed up by RSA Singapore, our Financial Services Forum back in Sydney, and then off again to the north for our S&R Forum in DC have left me no chance to reflect. Between those events, I’ve run strategy […].

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Amazon’s “Give a Little Bit” Campaign Gives a Lot


Amazon’s “Give a little bit” campaign literally checked all boxes. The singing delivery boxes cleverly used Amazon’s smile logo as lips… Ecommerce News advertising holiday

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Spotify’s 2017 “#2018Goals” Campaign Speaks Loudly


Spotify’s #2018Goals campaign was the largest global campaign at the time, running in 18 markets worldwide — finely blending customer… Ecommerce News advertising holiday

What devices are consumers using for online shopping in 2019?

Retail Technology Review

Online shopping is slowly supplanting the high street and the supermarket as the most popular form of commerce worldwide, with 87% of retail perchance in the UK alone now made online. Internet Retailing Mobile Computers Data Capture

Google Home’s 2018 Alone Again with Google Assistant Campaign is the Ultimate Nostalgia


“Home Alone Again with the Google Assistant” paid homage to Home Alone, the classic 1990s holiday movie that has become… Ecommerce News advertising holiday

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

We’re often asked by clients to help them understand the impact of a site change or redesign. More often than not, they want to measure impact using conversion rate. This is understandable, but the way most people look at conversion rate leads to incorrect conclusions.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

PSD2 Guide: The Ultimate Step-By-Step Guide to Compliance


The complexity of the PSD2 regulation creates the perception that understanding how to be compliant is a near-impossible task. Fear not, we have put together a complete step-by-step ebook guide to make sure you understand the basics of PSD2 compliance.

Enjoy Amazing Shopping Experience with BigCommerce Google Shopping Actions


If you are an online trader already selling your extensive range of products and services on BigCommerce marketplace and now planning to take your online selling experience to the next level, check out Google Shopping.

Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers?


There are a lot of similarities between Google and Amazon ads. It’s easy to get confused about which one (if any) should get the majority of your ad spend. The post Google Ads vs Amazon Ads: Best PPC Platform for Amazon Sellers? appeared first on Ecomdash. Ecommerce Marketing

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Top 5 Crisp HubSpot Product Updates Inbound 2019


It was a cold friday night Sept 6, and I still remember, we were enjoying Happy Hours in Boston. And till date, I couldn’t believe, the most lavish HubSpot Conference Inbound 2019 has ended a few days ago. But yes! the spark is yet seen on the personalities.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Does Your eCommerce Store Need A Redesign?


The first thing that attracts and engages your visitors is your website design. So, is your eCommerce store design alluring and engaging enough? Or your visitors are creating an abandonment situation within a few seconds? You’re acquiring organic traffic on your website.