Groove

JANUARY 8, 2020

A great website design can get your eCommerce store far, but you must proactively guide customers to the products they're searching for to increasingly generate online sales. Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. There are several well-known eCommerce merchandising tactics like cross-selling, up-selling, advanced site search, faceted navigation and customer segmentation.

eCommerce 354

eCommerce Shopping Carts Presentation Magento 354

RTP blog

JANUARY 8, 2020

NRF2020 is less than a week away, and the Retail TouchPoints team is sending its full editorial team to cover the hottest sessions and gather insight on the top new trends and solutions for 2020. Leading retail and tech CEOs including Best Buy’s Corie Barry, Starbucks’. Kevin Johnson, Kohl’s Michelle Gass and Microsoft’s Satya Nadella lead a stellar group of executives speaking at the event, revealing their “2020 Vision” to thousands of attendees.

Definition 195

Definition Events Presentation Retail 195

Omnisend

JANUARY 8, 2020

SMS marketing is far from a ground-breaking new concept. While SMS marketing has been a niche channel for some time, we saw more brands capitalizing on this channel last year than ever before. In fact during the recent holiday shopping season: Ecommerce brands earned a 14% CTR with SMS SMS also earned 592% higher order Read more The post The Ultimate Guide to SMS Marketing for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 148

eCommerce Marketing eCommerce Marketing Channel 148

Ecommerce Platforms

JANUARY 8, 2020

If you’re interested in building your own ecommerce company, you’re in luck. These days, it’s easier to design and run a digital store than ever before. Not only are there many ecommerce website builders to help you, like Shopify, Magneto, and WordPress, but there are also various plugins and apps that will assist you in finding the right sales model too.

Shipping Costs 104

Shipping Costs Shopify Merchant Services Shipping 104

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Retail Technology Review

JANUARY 8, 2020

In 2010, many warehouses would still have been regarded as a neglected cost centre. Now, moving into 2020, the warehouse is a carefully managed control centre and very often the strategic hub of e-commerce within an ever-extending supply chain.

eCommerce 115

eCommerce Supplies Management Internet Retail 115

ESW

JANUARY 8, 2020

When consumers think of a luxury shopping experience, they’ll likely picture a private dressing room, a glass of champagne and their own personal stylist. It’s an image rooted in traditional (and physical) retail. The next generation of luxury shoppers won’t have the same mental picture, however. That’s because luxury shopping is moving online. More and more brands are opening their own online stores or partnering with third-parties, and they are doing it just in time to connect with the sector’

Consumer 103

Consumer Social Media Retail Marketing 103

Salsify

JANUARY 8, 2020

Activating product content online could make the difference between brand survival and extinction. Enter Toys “R” Us. The toy retailer filed for Chapter 11 bankruptcy in September 2017 after decades as a successful retail chain — beloved by children and Wall Street alike. By mid-2018, the company closed the doors to all 800 of its brick-and-mortar stores.

Toys 78

Toys Retail Games 78

ROI Revolution

JANUARY 8, 2020

Published January 8, 2020. Conversion rate optimization , or CRO, has become an essential part of every business’s website. As ecommerce shopping increases in popularity, it becomes glaringly obvious that it is necessary to provide a good user experience on your site, or at least one better than your competitors. If you’re not already optimizing, you have a competitor who is, and they are finding new and improved ways to resonate with your target audience.

Recommendation 78

Recommendation Improvements eCommerce Marketing 78

Salsify

JANUARY 8, 2020

Customers demand engaging, informative online experiences — and this need is only heightened for apparel brands. Return rates for online sales range anywhere from 30% to 40%, according to Coresight Research, and leading direct-to-consumer (D2C) brands are finding innovative ways to decrease these numbers.

Apparel 78

Apparel Information Consumer Customer 78

ecomdash

JANUARY 8, 2020

To kickoff the new year, let’s look back at December to see how far we’ve come. Here are all the latest updates in ecommerce. The post Ecommerce Lately: December 2019 appeared first on Ecomdash.

eCommerce 78

eCommerce 78

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

eCommerce Evolution

JANUARY 8, 2020

Jeremiah Allen has been driving growth for small-to-medium-sized eCommerce companies since 1997 — before the internet was cool — and has helped hundreds of company founders grow. While he still enjoys client work, in 2017, he began acquiring and building his own eCommerce brands. In this episode, we get super TACTICAL. It’s a deluge of tips and tricks on how to improve your checkout process.

Payment Services 52

Payment Services Apparel eCommerce Shipping 52

Payoneer

JANUARY 8, 2020

Between storage, stock maintenance, order processing, and shipments, online merchants have a big job. Add to that a tremendously competitive market, and it’s enough to tempt you close up virtual shop and go home. But did you know that decreasing lead time is one of the easiest ways to gain an edge over the rest of the industry? Especially when dealing with cross-border shipping, one of the most attractive offers you can make customers is faster lead time.

Shipping Costs 49

Shipping Costs Shipping Merchant Services Reference 49

Dynamic Yield

JANUARY 8, 2020

Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences. The post Applying merchandising rules to product recommendations appeared first on Dynamic Yield.

Recommendation 36

Recommendation Improvements Consumer Marketing 36

SellBrite

JANUARY 8, 2020

Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. In fact, the probability of an existing customer buying a product is 60-70% , versus a new customer, where that probability drops to 5-20%. Often, businesses treat existing customers and new customers differently, especially with marketing campaigns.

Shipping Costs 119

Shipping Costs eCommerce Accessories Presentation 119

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Dynamic Yield

JANUARY 8, 2020

Using merchandising rules, marketers can adapt product recommendations strategies to their desired objectives, tapping their expertise to improve consumer experiences. The post Applying merchandising rules to product recommendations appeared first on Dynamic Yield.

Recommendation 36

Recommendation Improvements Consumer Marketing 36

Powerinbox

JANUARY 8, 2020

Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully simply due to the difference between the two customers.

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B2B B2C Customer Retention Improvements 64