Sun.Sep 09, 2018

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Building the Right Kind of A/B Testing Hypotheses

Omniconvert

With great power comes, well, a great amount of data to analyze before you make any change to your brand. Yes, of course, responsibility also comes with all of this – but, as data-driven geeks, we just happen to think that the natural order of things is: Having the power to change something about your […]. The post Building the Right Kind of A/B Testing Hypotheses appeared first on eCommerce Growth Marketing Blog.

Blog 79
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First-class luggage at a coach price: How AWAY is shaking up the retail market

TradeGecko

Jen Rubio was at an airport in London in 2015 when her luggage broke. She texted Stephanie Korey and a group of other friends to ask for recommendations on a replacement. They all came up empty-handed.

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Building Data-Driven Hypotheses for your A/B Tests

Omniconvert

With great power comes, well, a great amount of data to analyze before you make any change to your brand. Yes, of course, responsibility also comes with all of this – but, as data-driven geeks, we just happen to think that the natural order of things is: Having the power to change something about your […]. The post Building Data-Driven Hypotheses for your A/B Tests appeared first on eCommerce Growth Marketing Blog.

Blog 60
article thumbnail

Building Data-Driven Hypotheses for your A/B Tests

Omniconvert

With great power comes, well, a great amount of data to analyze before you make any change to your brand. Yes, of course, responsibility also comes with all of this – but, as data-driven geeks, we just happen to think that the natural order of things is: Having the power to change something about your […]. The post Building Data-Driven Hypotheses for your A/B Tests appeared first on eCommerce Growth Marketing Blog.

Blog 60
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.