Tue.Jun 04, 2019

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Future Of Retail: Applying 2019 Business Insights (BI) Predictions To Retail

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year. This week, Claudia interviewed Jennifer Belissent, Ph.D. and principal analyst on Forrester’s consumer […].

Retail 402
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Marketing Unboxed: UNTUCKit’s Marketing Keeps it Sharp

Optimizely

In a world awash in generic menswear, UNTUCKit focuses on a simple and clear concept: a dress shirt that looks good untucked. And men everywhere responded. The brand blew up in the past few years, even raising $30 million dollars from Kleiner Perkins. But while UNTUCKit is clearly a VC-powered menswear phenomenon, how sharp is their marketing? To find out, we ordered a classic white polo to get a feel for the brand’s style.

Marketing 262
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Unconventional Wisdom: Explore Paying The Ransom In Parallel With Other Recovery Options

Forrester eCommerce

Your organization has just received ransom notices across your infrastructure, informing you of what you already fear. All your critical business data has been encrypted. You are angry that someone’s moved your cheese, and you don’t want to reward them for it. Your emotions are confirmed by advisors who give you the conventional advice: “Don’t […].

Other 387
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How to Rank New Content Faster

Kissmetrics

If I write a blog post on any topic, what do you think happens? It typically gets indexed by Google the same day I publish the content and within a week it tends to rank high on Google. Then again, I have a domain score of 94 and I have 633,791 backlinks. Just look at the image above. (If you are curious what your link count or domain score is, put in your URL here.).

SEO 276
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Is Your Bank’s Mobile App A Fonzie Or A Potsie?

Forrester eCommerce

If you’re a fan of the old TV show “Happy Days,” you know Fonzie and Potsie. If you don’t know the show, here’s a quick sum-up of the two characters: Both were good dudes, but while one (Potsie) managed to, at best, fit in with the crowd, the other (Fonzie, also known as “The Fonz”) […].

Mobile 354
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21 Ecommerce Experts Give Their #1 Tip for Cross-Border Expansion in 2019

BigCommerce

To wrap up our guide on cross-border commerce and launching your brand internationally, I knew it was necessary to make…

eCommerce 231

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Selling to Germany: The Mature Marketplace Attracting Global Sellers

BigCommerce

Germany is a large ecommerce market. It’s well-populated with buyers who are smart, savvy and well acquainted with online shopping.

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Ecommerce & the subscription economy

GetElastic

It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B in sales, and startups in niche categories like contact lenses and luxury shoes are growing nine times faster than their traditional competitors. In 2018 , Amazon Subscribe & Save, Dollar Shave Club, Ipsy, Blue Apron and Birchbox were the five most popular subscription ecommerce sites.

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Cross-border Ecommerce Logistics: Preparing Your Business for International Success

BigCommerce

According to PPRO, global ecommerce is increasing annually at a rate of 14%.

eCommerce 264
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Joe Doveton: CRO Isn’t Dead – Optimize For The Long Term

Omniconvert

Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce. Each episode is an intriguing challenge orchestrated with an insightful expert… The post Joe Doveton: CRO Isn’t Dead – Optimize For The Long

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Selling to Italy: A Rising Ecommerce Opportunity with a Limited Local Market

BigCommerce

Italy has been put under a lot of scrutiny by financial markets due to high unemployment, and high public debt.

Marketing 221
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6 Tips to Build a Remote Team for Your Ecommerce Business

Bootstrapping Ecommerce

Successfully build a remote team of workers for your ecommerce business with these 6 tips! How to find, assess & train remote workers & more. The post 6 Tips to Build a Remote Team for Your Ecommerce Business appeared first on Bootstrapping Ecommerce.

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Selling to France: The 3rd Largest Market in Europe

BigCommerce

France is the third largest ecommerce market in the EU and 6th in the world.

Marketing 250
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How to Enforce MAP Pricing on Amazon

Wiser

How can you enforce MAP pricing on Amazon? This is a question asked by countless brands and manufacturers, and it’s a good one. Marketplaces like Amazon are few and far between, and the sheer number of sellers, aggressive pricing tactics by Amazon itself, and consumer traffic make it both the best and the hardest place to sell. This is especially apparent in MAP pricing.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Selling to China: The World’s Largest Economy with Extraordinary Purchasing Power

BigCommerce

China is one of the world’s largest economies with an extraordinary purchasing power and a growing population.

eCommerce 195
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How to lead in uncertain times

Retail Technology Review

By Jeremy Snape, founder and managing director, Sporting Edge. If the disruption and competitive threats to retailers from the likes of Amazon and discounters were not enough, there are also such issues as concerns as the impact of climate change and sustainability, possible supply chain market disruption from Brexit, and global trade.

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Selling To the United States: An Ecommerce Superpower

BigCommerce

America is the land of opportunity and a superpower in the world of online sales.

eCommerce 182
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5 Amazon Keyword Research Tips

ecomdash

The first thing that comes to your mind when you hear “search engine” is probably Google. However, if you sell on Amazon, then it’s likely that your potential customers are using a different search engine… Amazon. That’s right! Amazon is a search engine. That’s why it’s important to include the right keywords in your Amazon listings. Doing so ensures that potential buyers will see your products high up in the search results.

SEO 68
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Cross-border Selling Strategies: Marketplaces, Customer Service, and Regional Needs

BigCommerce

Why sell internationally?

Customer 190
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Why Personalization Technology Can’t Be Bolted On

Sailthru

Personalization has never been hotter. Nearly half of retail professionals have plans to make it a part of their ecommerce efforts in the next year. But as with any hot market, there are countless technology vendors and misconceptions: why it’s important, how its results can be measured, even what it is. But one thing personalization is not is something that can be bolted on to your existing messaging strategy.

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Starting Your Own E-Commerce Business from Scratch: A Guide

Elsner

Does the idea of running your own business sound appealing and being your own boss? An ever-increasing number of people are choosing to work for themselves, and many of them are opting for an e-commerce store. It’s something you can do from nothing, and you’ll get a huge amount of pleasure watching it grow. Online retail is a booming business, but it’s all too easy to fall at the first hurdle if you don’t do it right.

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Amazon Advertising: The Amazon Brand Store

ChannelAdvisor

[This post is the third in a multi-part “Be Seen” series, all about advanced advertising strategies across the most competitive online channels. View the first two posts here and here.]. First, we broke down the advertising essentials for a well-run Amazon account. Then we took an in-depth look at how you can make the most of new bidding tools and features to improve campaigns.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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4 Ways to Drive More Engagement with Rewards Program Emails

Smile.io

The foundation for any strong relationship is communication. Luckily, your rewards program is an incredible conversation starter, especially when it integrates seamlessly with the rest of your online experience.

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Is Experiential Brick and Mortar Worth the Hype?

iQmetrix

Brick and mortar isn’t dying—we promise. According to a Google study , 61% of shoppers would rather browse, discover, and purchase items from brands in a physical retail store rather than an online one. The same study also found that 81% of shoppers would go into a brick-and-mortar storefront when that location is sure to have an item they need or want immediately available.

Retail 36
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Avoid Making These 3 Digital Marketing Mistakes

PERQ

The post Avoid Making These 3 Digital Marketing Mistakes appeared first on PERQ.

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The Ultimate Guide to HubSpot Pricing for 2019: Which Package is Right for You?

Ecommerce Platforms

Confused about HubSpot pricing? You're not the only one. HubSpot is one of the most popular CRM and marketing solutions available today. An innovator when it comes to inbound promotion, HubSpot has been around for more than a decade , and it seems as though they're continually introducing new ways to delight their clients. While there are many things to love about HubSpot, including their state-of-the-art lead management tools and analytics, people often get confused when it comes to figuring ou

Live Chat 139
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Do ‘Retail Order Management Systems’ fit with Today’s Merchants?

OrderDynamics

Do ‘Retail Order Management Systems’ fit with Today’s Merchants? Retail Order Management systems process orders from various different sources. A system then organizes, co-ordinates and routes the orders to optimal inventory locations. This is done to complete the retail-order to retail-fulfillment-cycle. Doing it well means using a fully integrated retail technology stack.