Forrester eCommerce
MAY 7, 2020
As I’ve continued to analyze the round 2 results from the MITRE ATT&CK evaluation, I’ve had the opportunity to speak to more and more vendors that have indicated that one of the areas they struggled with was detecting the specific methods of PowerShell invocation used in the evaluation. Spoiler, it’s bad. Consider the evolution of […].
BigCommerce
MAY 7, 2020
Ecommerce has had an interesting and profound transformation over the last two decades.
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Forrester eCommerce
MAY 7, 2020
Building a successful business case requires a strong foundation. Customer experience (CX) pros have the tools to be master builders—if they know how to use them. In our just-released report, Why CX: Proof That Investing In Experience Improves Revenue, Cost, And Risk, we help CX pros make that case by providing over 20 examples of […].
Steve Dennis
MAY 7, 2020
Across the United States—and in many hard hit international markets—so called non-essential retail is beginning to reopen. While the precise timing and specific methods of operation vary by geography , the theoretical ability of consumers to traffic physical stores will be materially greater in the next six weeks than it was during the months of March and April.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
MAY 7, 2020
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To learn more about how privacy and data ethics regulations will affect retail marketers, we spoke with Andrew Hogan and Fatemeh Khatibloo, who are […].
Inflow Insights
MAY 7, 2020
We were very excited to hear that Google would be expanding its shopping offering to more organic search results and making it free for merchants to sell on Google Shopping. One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.
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Omnisend
MAY 7, 2020
Reading Time: 3 minutes. Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging.
SheerID
MAY 7, 2020
Explore the trending topic of emotional marketing and why it's such an important resource in the modern marketer's toolkit. Learn more with SheerID!
ROI Revolution
MAY 7, 2020
Published May 8, 2020. Starting in late April, Amazon added Sponsored Brands product detail page ad placements. These ads, featuring one image or logo and a headline only, appear under the “sponsored products related to this item” carousel in their own section titled “brands related to this item on Amazon.”. This new placement is automatically added to the mix for new and existing Sponsored Brands campaigns.
Profitero
MAY 7, 2020
This blog includes excerpts from a Forbes article published on May 6, 2020. . Forbes recently published an article about how we may be celebrating Mother’s Day this year while minding stay-at-home and social distancing orders. The full article, authored by our own Sarah Hofstetter, President of Profitero, is available here. The gist: Just how radically different gift-shopping for mom looks during the COVID-19 lockdown, especially when it is impossible to treat mom to brunch or a day at the spa.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Salsify
MAY 7, 2020
Toy sales in the U.S. increased by 26% year-over-year in March, according to analytics firm NPD, with categories like jigsaw puzzles (up 228%), building sets (up 76%), and crafts (up 70%) driving some of the most significant spikes. As families around the world adapt to the ongoing COVID-19 crisis — and find new ways to pass the time together — this growth isn't surprising.
eCommerce Training Academy
MAY 7, 2020
Are you curious to know what type of Facebook ads is your competition running currently? In this video, I share a simple trick to help you spy your competitor’s eCommerce facebook ads. Download my free guide “7 Things You Don’t Need to Double Ecommerce Sales. [link]. Make sure to join our private Facebook group where we teach people how to Double Ecommerce Sales in 12 Months.
Kibo
MAY 7, 2020
“Why do we keep going to the grocery store for toilet paper—there is tons of it at Home Depot!” asked a member of my moms’ group back when the pandemic first started. Fast forward to today—while the cat’s out of the bag about getting toilet paper at your local hardware store, retailers and brands still find themselves in constant business continuity planning mode, and are continuing to pivot in both what they manufacture and sell and how they’re selling it.
ChannelAdvisor
MAY 7, 2020
Two weeks ago, we reported on Google’s announcement that it would be adding free product listings to the Shopping tab. Now that we are seeing these listings in the wild, we wanted to break down some initial impressions. If you are just getting up to speed on this change, we recommend you start with our initial post about Google’s announcement. As a reminder, these organic listings show up on the Shopping tab within Google — both on desktop and mobile.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Smile.io
MAY 7, 2020
In uncertain times, loyal customers can mean everything to your business. Establishing a strong brand community from the get-go with your first customers is not only great for sustainable growth but can also solidify loyalty to your brand during difficult sales periods. Like many things, loyalty doesn’t come for free: it’s a transaction between business and consumer.
Dynamic Yield
MAY 7, 2020
RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision. The post RFP Template for Personalization and Experience Optimization appeared first on Dynamic Yield.
PERQ
MAY 7, 2020
In the past 10 years, data has become a necessity in sales and marketing, not only for attracting buyers, but for retaining customers as well. In this episode of The Bridge Podcast, Andy and Muhammad talk with Desiree White and Colin Cloud, members of NE. The post Equipping Your Leasing Team to Provide the Best Customer Service appeared first on PERQ.
Dynamic Yield
MAY 7, 2020
RFP writing can be a daunting and involved process. This is why we decided to provide you with a free RFP Template for Personalization and Experience Optimization platforms to help you select the vendor best suited to execute on your digital customer experience vision. The post RFP Template for Personalization and Experience Optimization appeared first on Dynamic Yield.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
AcquireConvert
MAY 7, 2020
Apps add unique functionality or benefits to your store that help you and your customers get more out of it. From brand-awareness to email marketing, social proof, reviews, SEO, and more, the following apps have your store covered from all angles. For shoppers, it’s all about a better user experience. For you, that translates to […]. The post [2020] Best Shopify Apps For Your New Store appeared first on AcquireConvert.
iQmetrix
MAY 7, 2020
Saying retail has changed in the last month is a bit of an understatement.
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