BigCommerce
SEPTEMBER 14, 2018
Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships.
Forrester eCommerce
SEPTEMBER 14, 2018
Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her.
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Ecommerce Platforms
SEPTEMBER 14, 2018
If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing. Research shows that the average conversion rate of sites with content marketing is 2.9% compared to just 0.5% for sites without it.
Forrester eCommerce
SEPTEMBER 14, 2018
Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict. Most importantly, it can make enterprises gain the agility of disruptive upstarts by injecting scalable intelligence into customer experiences, business process applications, and employee decisions. That’s where predictive analytics and machine learning (PAML) solutions […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Omnisend
SEPTEMBER 14, 2018
Black Friday and Cyber Monday are drawing closer, falling on November 23 and November 26 this year. If you want to boost your sales, you need to take the Black Friday shopping weekend very seriously and start working on your Black Friday email marketing campaigns. Why Black Friday email marketing is important Last year, Black Friday Read more The post Black Friday Email Marketing Ideas to Skyrocket Your Sales in 2018 appeared first on Ecommerce Marketing Automation | Omnisend.
Forrester eCommerce
SEPTEMBER 14, 2018
Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger. But it’s not just the unicorns that firms are hunting. They’re also chasing the wolpertinger. […].
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Forrester eCommerce
SEPTEMBER 14, 2018
Jane Austen once said that her idea of good company is clever, well-informed people who have a great deal of conversation. With this delightful idea in mind, I request the pleasure of your company at the second edition of Forrester’s Digital Financial Services and Insurance Forum in Mumbai on October 10. As the host, I […].
Omnisend
SEPTEMBER 14, 2018
Today, we’re going to take a look at the 7 best WooCommerce abandoned cart plugins in 2018. As you’re probably aware, having an abandoned cart plugin for your store is crucial for having great sales. That’s because nearly 70% of customers abandon carts, and if you don’t take a proactive approach to that, you can Read more The post WooCommerce Abandoned Cart: 7 Plugins to Help You Recover Lost Sales appeared first on Ecommerce Marketing Automation | Omnisend.
SellBrite
SEPTEMBER 14, 2018
Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. Moreover, email is the only push-based marketing channel where all you need is the email address of the subscriber and you can start building a long-lasting relationship with them.
ChannelAdvisor
SEPTEMBER 14, 2018
Looking for the latest e-commerce advice on marketing, selling and fulfilling during the critical Q4 holiday season? If so, you’ve come to the right place. Over the course of five weeks, leading industry experts have been addressing these topics in detail for our popular Holiday E-Commerce Strategy Series. Now that the series has wrapped up, it’s time to start putting those best practices into action.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
CPC Strategy
SEPTEMBER 14, 2018
From brand awareness to demand capture to shopper reactivation — we are experts at implementing sophisticated paid advertising strategies for brands across multiple. > Read More. The post How To Foster Demand & Convert Shoppers in Q4 | CPC Strategy’s Guide appeared first on Retail Performance Marketing Blog - CPC Strategy.
eCommerceFuel
SEPTEMBER 14, 2018
The boys are back in town! Or rather, in the woods together. Steve Chou and Andrew hit the open road on an epic camping trip through Yellowstone. This is part two of a four part series so if you need to catch up on what they’ve been up to thus far, you can check out the first episode here. Today’s topics around the campfire include fatherhood, email deliverability and how Andrew prepares for worst case scenarios.
Heartland
SEPTEMBER 14, 2018
Let's set the baseline: Retail has changed, continues to change, and will be in flux for many years to come. Ok.duh. Been there, heard that. But what exactly is causing the disruption? How is it affecting modern retailers? And what can modern retailers do to adapt to — and even embrace — this seismic shift?
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