Fri.Sep 14, 2018

How to Take Your Brand Direct to Consumer


Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall.

Read Two Forrester Waves™ On Machine Learning Solutions For Data Science Teams

Forrester eCommerce

Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict.

Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing.

Wanted: Fintech Expert

Forrester eCommerce

Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger.

parcelLab strengthens UK footprint with opening of London office

Retail Technology Review

Following major success in Germany, post-purchase solution parcelLab is expanding into the UK to enable retailers and other companies selling over the internet to deliver the best possible after-sales customer experience and maximise the marketing potential of this part of the customer journey. Internet Retailing

The Algorithm Of You

Forrester eCommerce

Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it […]. advertising B2C marketing contextual marketing privacy

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Join Us At Forrester’s Digital Financial Services And Insurance Forum Mumbai 2018

Forrester eCommerce

Jane Austen once said that her idea of good company is clever, well-informed people who have a great deal of conversation. With this delightful idea in mind, I request the pleasure of your company at the second edition of Forrester’s Digital Financial Services and Insurance Forum in Mumbai on October 10. As the host, I […]. age of the customer

Black Friday Email Marketing Ideas to Skyrocket Your Sales in 2018


Black Friday and Cyber Monday are drawing closer, falling on November 23 and November 26 this year. If you want to boost your sales, you need to take the Black Friday shopping weekend very seriously and start working on your Black Friday email marketing campaigns.

Top 8 Things Every Online Seller Should Do to Prepare for Q4 2018


Looking for the latest e-commerce advice on marketing, selling and fulfilling during the critical Q4 holiday season? If so, you’ve come to the right place. Over the course of five weeks, leading industry experts have been addressing these topics in detail for our popular Holiday E-Commerce Strategy Series. Now that the series has wrapped up, it’s time to start putting those best practices into action.

How To Foster Demand & Convert Shoppers in Q4 | CPC Strategy’s Guide

CPC Strategy

From brand awareness to demand capture to shopper reactivation — we are experts at implementing sophisticated paid advertising strategies for brands across multiple. Read More. The post How To Foster Demand & Convert Shoppers in Q4 | CPC Strategy’s Guide appeared first on Retail Performance Marketing Blog - CPC Strategy. Ecommerce

Blog 52

WooCommerce Abandoned Cart: 7 Plugins to Help You Recover Lost Sales


Today, we’re going to take a look at the 7 best WooCommerce abandoned cart plugins in 2018. As you’re probably aware, having an abandoned cart plugin for your store is crucial for having great sales.

A Summer eCommerce Roadtrip with Steve Chou


The boys are back in town! Or rather, in the woods together. Steve Chou and Andrew hit the open road on an epic camping trip through Yellowstone. This is part two of a four part series so if you need to catch up on what they’ve been up to thus far, you can check out the first episode here.

10 Ways Retail Has Changed Forever and Why It's Ok

Springboard Retail

Let's set the baseline: Retail has changed, continues to change, and will be in flux for many years to come. Ok.duh. Been there, heard that. But what exactly is causing the disruption? How is it affecting modern retailers?