Wed.Jan 22, 2020

The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Forrester eCommerce

Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience.

Driving Traffic to Your Online Store


I hate to be the one to break it to you, but driving traffic to your online store is not… How to Sell Online


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The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Forrester eCommerce

Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated.

17 Tips For Online Small Business Owners


Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product. Built a stunning… How to Sell Online


Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Apple’s $200M Acquisition of — A Snapshot Into Our AI-on-the-Edge Future Via Your iPhone

Forrester eCommerce

(Jeremy Vale co-authored this post.) Cellphone manufacturers are struggling to differentiate themselves. In the ads from the late 2000s — new phones were sleeker, faster, contained more memory, and could even have a touchscreen. Fast-forward to today and only the almighty camera receives attention.


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Healthcare And Pharma Startups Chase Empowered Patients

Forrester eCommerce

You might have heard of a little internet company that dove into the pharma space recently: Amazon. Amazon’s not alone. We’ve found more than 50 companies (mostly smaller startups) that are pioneering new ways to bring value directly to the many consumers who are happy to explore new, online health offerings. Direct-to-consumer (DTC) disruption is […]. age of the customer B2C marketing direct-to-consumer (DTC) healthcare b2c marketing pharmaceutical

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Time To Grow: The 5 Things To Consider When Scaling Your Online Business


As your business takes flight, you’ll begin growing quarter over quarter, year over year. That is — until the day… How to Sell Online


What Is The ROI Of Digital Transformation In Insurance?

Forrester eCommerce

I work with digital execs at global insurance firms that are in the throes of digital transformation. And one of the top inquiries that I’ve received from our insurance clients is: what is the ROI of digital transformation? The time has come for insurers to take a hard look at their digital investments to date. […]. age of the customer Insurance

Measuring Success: Analytics


Success is nothing without a way to measure it. Studying important metrics — like conversion rate, click-through rates, average time on your… How to Sell Online


Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Heard At NRF: Contradictory Conversation From Vendors — “Unified” But “Decoupled”

Forrester eCommerce

At NRF 2020 Vision, commerce tech vendors touted their latest innovations for digital retail. The theme, from booth to booth, was an eerie echo of words like “connected” and “unified.” NRF’s Digital Council (composed of retail CIOs, heads of digital, and similar, as well as tech providers) discussed several hot button terms during their meetings. […].

4 Step eCommerce Keyword Research Strategy (Advanced Guide)

Inflow Insights

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website.

How to Leverage Influencers to Sell More on Amazon


Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers.

How to Create a Welcome Email Template (+ examples)


Whenever a new subscriber joins your email newsletter or other subscription services, you want to help them feel welcomed. You can easily do this through a welcome email. Welcome emails allow your business to improve your email marketing metrics by inviting subscribers to interact with your business.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How DTC BaaS Solutions Help Brands Scale Without Increasing Overhead


Scaling your eCommerce while keeping costs in check is a tough balancing act. If you don’t spend enough on additional resources, you won’t be able to grow. Spend too much without generating additional revenue and you might not have much runway left. Support is at hand, however.

Converting Shoppers with Value-Based Messaging


Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive?

Why Company Culture Counts


What goes around, comes __. You reap what you __. Garbage in, garbage. Most of us can automatically fill in the blanks because we’ve heard these phrases our entire lives. While said in different ways, they point to an immutable truth: The quality of the input = the quality of the output.

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The E-Commerce Trends to Watch in 2020


A lot can happen in 20 years. . Something as ubiquitous as the payphone can suddenly become extinct. Ads can be replaced with conversations. A search engine can change the way the world works.

Four eCommerce challenges from 2019 and what we can learn from them


2019 certainly came with its challenges – from ongoing political turbulence to the evolving demands of today’s customer. But, the outlook for retailers is not entirely bleak.

Chance Irvine podcast: We need to have a good blend of different talents


In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Chance Irvine, worldwide known. The post Chance Irvine podcast: We need to have a good blend of different talents appeared first on ECOMMERCE GROWTH Blog.

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Ecomdash January 2020 Product Updates


Our development team focused on keeping ecomdash running smooth during a chaotic shopping season and building new features. Learn more. The post Ecomdash January 2020 Product Updates appeared first on Ecomdash. Product Updates


Want More eCommerce Conversions? Improve Your Marketing Strategy


You’ve set up an e-commerce store? Fantastic! But how do you plan on getting your platform to stand out from. The post Want More eCommerce Conversions? Improve Your Marketing Strategy appeared first on ECOMMERCE GROWTH Blog.

Jan. 2019 Industry Updates: Acquisitions & Amazon’s Falling Profit

ROI Revolution

Published January 22, 2020. Top Ecommerce Acquisitions of 2019. 2019 saw over 29 online retail acquisitions among Top 1000 and Next 1000 retailers. Fourteen retailers disclosed sale prices for these acquisitions, totaling $19.80 billion.

State of Customer Outreach in Wireless


The results are in! Webinars Partners

3 Beauty Brands Winning With Enhanced Content | Salsify


Beauty brands have the complex challenge of translating tactile in-store shopping experiences into compelling digital encounters. Shoppers want information about every aspect of a beauty product — from texture and color shades to blendability and application techniques.

How Welcome Email Helps Raise Lift Loyalty Down the Line


Welcome series give brands the opportunity to put their best foot forward with new subscribers by emphasizing their values, sharing what sets them apart, and encouraging loyalty down the line.

What is Category Management? Definition and Examples for Retail Professionals


At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits. As we all know, this isn’t as simple as it sounds. In reality, there is much more to category management.