Wed.Jan 22, 2020

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17 Tips For Online Small Business Owners

BigCommerce

Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product.

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What Is The ROI Of Digital Transformation In Insurance?

Forrester eCommerce

I work with digital execs at global insurance firms that are in the throes of digital transformation. And one of the top inquiries that I’ve received from our insurance clients is: what is the ROI of digital transformation? The time has come for insurers to take a hard look at their digital investments to date. […].

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Driving Traffic to Your Online Store

BigCommerce

I hate to be the one to break it to you, but driving traffic to your online store is not…

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The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Forrester eCommerce

Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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4 Step eCommerce Keyword Research Strategy (Advanced Guide)

Inflow Insights

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. In other words, this process will show you how to find the right keywords to add to your website’s: Homepage. Product descriptions.

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The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Forrester eCommerce

Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated. Forrester calculates each country’s digital marketing readiness score by measuring the digital engagement and savviness […].

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More Trending

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Apple’s $200M Acquisition of Xnor.ai — A Snapshot Into Our AI-on-the-Edge Future Via Your iPhone

Forrester eCommerce

(Jeremy Vale co-authored this post.) Cellphone manufacturers are struggling to differentiate themselves. In the ads from the late 2000s — new phones were sleeker, faster, contained more memory, and could even have a touchscreen. Fast-forward to today and only the almighty camera receives attention. Apple’s acquisition of Xnor.ai is the latest move in the battle for […].

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How to Create a Welcome Email Template (+ examples)

Omnisend

Whenever a new subscriber joins your email newsletter or other subscription services, you want to help them feel welcomed. You can easily do this through a welcome email. Welcome emails allow your business to improve your email marketing metrics by inviting subscribers to interact with your business. As your business sends out welcome, you’ll notice Read more The post How to Create a Welcome Email Template (+ examples) appeared first on Ecommerce Marketing Automation | Omnisend.

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Healthcare And Pharma Startups Chase Empowered Patients

Forrester eCommerce

You might have heard of a little internet company that dove into the pharma space recently: Amazon. Amazon’s not alone. We’ve found more than 50 companies (mostly smaller startups) that are pioneering new ways to bring value directly to the many consumers who are happy to explore new, online health offerings. Direct-to-consumer (DTC) disruption is […].

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Want More eCommerce Conversions? Improve Your Marketing Strategy

Omniconvert

You’ve set up an e-commerce store? Fantastic! But how do you plan on getting your platform to stand out from. The post Want More eCommerce Conversions? Improve Your Marketing Strategy appeared first on ECOMMERCE GROWTH Blog.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Heard At NRF: Contradictory Conversation From Vendors — “Unified” But “Decoupled”

Forrester eCommerce

At NRF 2020 Vision, commerce tech vendors touted their latest innovations for digital retail. The theme, from booth to booth, was an eerie echo of words like “connected” and “unified.” NRF’s Digital Council (composed of retail CIOs, heads of digital, and similar, as well as tech providers) discussed several hot button terms during their meetings. […].

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How to Leverage Influencers to Sell More on Amazon

SellBrite

Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can be a challenge to get your products seen by the right people. One of the most effective ways to expose people to your product is through influencer marketing, which uses leaders in a specific industry to share your brand’s p

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Measuring Success: Analytics

BigCommerce

Success is nothing without a way to measure it.

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Chance Irvine podcast: We need to have a good blend of different talents

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Chance Irvine, worldwide known. The post Chance Irvine podcast: We need to have a good blend of different talents appeared first on ECOMMERCE GROWTH Blog.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Converting Shoppers with Value-Based Messaging

UpSellIt

Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small? These are the questions UpSellit had in mind in its new Digital Download case study, which is available for download here.

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How DTC BaaS Solutions Help Brands Scale Without Increasing Overhead

ESW

Scaling your eCommerce while keeping costs in check is a tough balancing act. If you don’t spend enough on additional resources, you won’t be able to grow. Spend too much without generating additional revenue and you might not have much runway left. Support is at hand, however. Business-as-a-Service solutions offer a way to scale your eCommerce brand while keeping overhead low.

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3 Beauty Brands Winning With Enhanced Content | Salsify

Salsify

Beauty brands have the complex challenge of translating tactile in-store shopping experiences into compelling digital encounters. Shoppers want information about every aspect of a beauty product — from texture and color shades to blendability and application techniques.

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Jan. 2019 Industry Updates: Acquisitions & Amazon’s Falling Profit

ROI Revolution

Published January 22, 2020. Top Ecommerce Acquisitions of 2019. 2019 saw over 29 online retail acquisitions among Top 1000 and Next 1000 retailers. Fourteen retailers disclosed sale prices for these acquisitions, totaling $19.80 billion. The largest acquisition last year was Louis Vuitton Moet Hennessy’s (No. 20 in the Digital Commerce 360 Top 1000 ) purchase of Tiffany & Co.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Ecomdash January 2020 Product Updates

ecomdash

Our development team focused on keeping ecomdash running smooth during a chaotic shopping season and building new features. Learn more. The post Ecomdash January 2020 Product Updates appeared first on Ecomdash.

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How Welcome Email Helps Raise Lift Loyalty Down the Line

Sailthru

Welcome series give brands the opportunity to put their best foot forward with new subscribers by emphasizing their values, sharing what sets them apart, and encouraging loyalty down the line. New subscribers are extraordinarily engaged; according to MarketingSherpa, the average open rate of a welcome email is more than 50%. But how often do you sign up for the email list of a brand you’ve never heard of?

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Four eCommerce challenges from 2019 and what we can learn from them

PFS

2019 certainly came with its challenges – from ongoing political turbulence to the evolving demands of today’s customer. But, the outlook for retailers is not entirely bleak. In fact, eCommerce sales continue to drive retail forward, with recent reports suggesting sectors such as Health & Beauty continuing to see growth despite challenges in the marketplace.

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The Best Free Website Builder to Use in 2020

Ecommerce Platforms

If you’re looking to build yourself a stunning new website this year, you might find yourself spoilt for choice. The market for drag-and-drop, website software has exploded over recent years. So, finding the best free website builder for your business can seem like a tall order! Luckily that means that there are plenty of good options out there, and many of them are free or come with a free trial.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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State of Customer Outreach in Wireless

iQmetrix

The results are in!

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What is Category Management? Definition and Examples for Retail Professionals

Wiser

At a broad level, category management is simple: to improve the customer experience, drive efficiencies for businesses, and deliver quality products and services that generate profits. As we all know, this isn’t as simple as it sounds. In reality, there is much more to category management. Category Management Definition. First of all, what is category management?

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The E-Commerce Trends to Watch in 2020

ChannelAdvisor

A lot can happen in 20 years. . Something as ubiquitous as the payphone can suddenly become extinct. Ads can be replaced with conversations. A search engine can change the way the world works. And an entire industry can expand from a couple of key channels to an explosion of 100+ marketplaces generating trillions of dollars in global revenue. . Still, when ChannelAdvisor was founded nearly 20 years ago, there was no way to predict just how much e-commerce was going to change.

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