Fri.Feb 10, 2023

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How Can Better Analytics Improve Procurement Performance?

Retail TouchPoints

Historically, procurement teams have had to deal with multiple structured and unstructured databases. To make decisions based on facts and acquire a competitive edge, procurement teams require the collection and utilization of data. Best-of-breed procurement teams need to be able to consolidate and analyze this data in one place. Analytics in procurement refers to the practice of employing quantitative techniques to extract useful information and results from data.

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What is Shopify Audiences? A Complete Shopify Audiences Review

Ecommerce Platforms

There's no denying that Shopify is one of the most popular eCommerce platforms on the market. In fact, the number of Shopify stores has tripled in the last two years – and with good reason. Statistics show that Shopify stores see almost three times more growth! Not only does Shopify provide everything sellers need to launch, manage, and scale their online store, but they also provide plenty of marketing tools, including Shopify Audiences.

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Reuters: Kroger and Albertsons Seek Sale of Up to 300 Stores to Ease Merger Concerns

Retail TouchPoints

Kroger and Albertsons Companies are reportedly working on plans to sell between 250 and 300 of their combined 4,996 stores in order to alleviate U.S. antitrust concerns regarding their merger, people familiar with the matter told Reuters. The move is aimed at easing regulators’ concerns that the deal could lead to grocery price hikes during a time of heavy inflation.

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How to Sync Your Shopline Store Data to HubSpot CRM?

MakeWebBetter

Shopline is one of the biggest eCommerce platforms in the asian region. It helps you build a fully-functioning eCommerce store from scratch. The platform is currently used by 46,845 live websites. But it still lacked a robust tool that can help brands sync, track, automate and manage their data from a central point. That’s why [.] The post How to Sync Your Shopline Store Data to HubSpot CRM?

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Albertsons Launches Health and Wellness Platform Across 16 Banners

Retail TouchPoints

Albertsons has introduced the Sincerely Health platform, built in collaboration with healthcare providers, insurance and technology companies and using insights gathered from more than 10,000 customers and associates. The platform is accessible on the websites and apps of 16 of the supermarket giant’s banners, including Albertsons , Shaw’s, Safeway, Vons, Jewel-Osco, Acme and Tom Thumb.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. This finding comes from ChannelAdvisor, a CommerceHub company, which conducted a survey of C-suite employees at large consumer electronics brands (with over 500 employees)

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‘MetaBirkin’ NFT creator to appeal Hermès trademark verdict

RetailDive

A jury ruled against Mason Rothschild and his drawings of fur-covered luxury bags. His attorneys say the new technology doesn’t cancel the First Amendment’s protection of artwork.

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9 last-minute Valentine’s Day SMS marketing ideas [with examples]

Omnisend

Reading Time: 8 minutes Roses are red, violets are blue. Valentine’s is just around the corner — are you ready to woo? The season of love is here, and there’s never a better time to share the love with your customers. In fact, this year, 52% of consumers plan to celebrate the day and spend an average of $192.80. And despite inflationary pressures, Valentine’s Day spending is expected to rise by 8.4% this year.

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Online prices fall for fifth consecutive month: report

RetailDive

January online prices fell 1% year over year, and “e-commerce will be an important battleground” in 2023, according to Adobe.

eCommerce 101
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Million Dollar Ecommerce Podcast is Now Live!

eCommerce Training Academy

We finally launched our new eCommerce podcast: Million Dollar Ecommerce Podcast It’s now available on Apple, Spotify, Google, Amazon & many more podcast networks Click here to listen to the intro episode by Alaa Hassan Enjoy! The post Million Dollar Ecommerce Podcast is Now Live! appeared first on eCommerce Training Academy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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New Balance brings new store concept to Boston

RetailDive

The concept, which first launched in China last year, has a curated merchandise selection meant to appeal to a younger audience.

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Adidas says Ye debacle could cost brand more than $1 billion in sales

RetailWire

Adidas’ split with Ye, formerly known as Kanye West, could cost the company $1.3 billion in sales this year. The sportswear brand severed its relationship with Ye following a series of antisemitic statements made by the rapper and entrepreneur.

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The Weekly Closeout: Panera debuts baguette bag and Adidas navigates celebrity partner fallout

RetailDive

The chain restaurant released a $39.50 purse and the sports retailer made recent headlines regarding its work with Beyoncé and Ye.

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Economists rethinking recession forecasts

RetailWire

The U.S. economy has proven more resilient than many economists expected with job growth continuing despite layoffs and consumer spending remaining relatively strong in the face of inflation.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Bark lays off 12% of full-time workforce

RetailDive

The job cuts, which affect 126 employees, are intended to reduce costs as the online pet retailer works to reach profitability.

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Kroger and Albertsons plan to divest stores to get FTC merger approval

RetailWire

Kroger and Albertsons are looking at selling between 250 and 300 stores in a strategy to gain approval from the Federal Trade Commission for their planned merger. The two supermarket giants operate 4,996 stores combined.

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EBay lays off 500 workers

RetailDive

Amid economic uncertainty, the retailer is cutting jobs to invest in new technologies and support innovation.

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5 Tips for Finding New Skills in Marketing and Advancing in the Corporate Ladder

Digital Doughnut

Marketing is a fast-paced and constantly evolving industry, and if you want to succeed and advance in your career, you must continuously learn and improve your skills. But with so many options, it can be tough to know where to start.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Newell Brands taps new CEO amid sales decline

RetailDive

The Yankee Candle and Sharpie owner recorded an 18.5% drop in net sales for the fourth quarter and said its chief executive would retire in May.

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Purina recalls prescription dog food

RetailWire

Purina has recalled its Pro Plan Veterinary Diets EL Elemental (PPVD EL) prescription dry dog food over concerns that it may contain elevated levels of vitamin D that could lead to kidney dysfunction or other medical issues.

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How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

Retail TouchPoints

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of course, which is why the decision to discontinue a product line is never taken lightly. Prestige beauty brand Benefit Cosmetics found itself in this tricky situation last year when it decided to replace its current line of blushes with a new range.

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Dairy Queen promotes St. Patrick’s Day ice cream treats

RetailWire

Dairy Queen is bringing back its shamrock-colored Mint Brownie Blizzard Treat for St. Patrick’s Day. It is also debuting the Under the Rainbow Shake, which blends strawberry flavor and rainbow sprinkles with its vanilla soft-serve ice cream.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Everything You Need to Know About Shopify Plus Pricing

Ecommerce Platforms

Shopify is the leading ecommerce platform in the world. Period. Near-on, every online merchant has heard of it, and thousands upon thousands of stores have built their success based on its feature-rich software. Part of why Shopify is so popular is because of its scalability. Not only does Shopify offer tiered pricing plans that unlock more features and cheaper transaction fees, but it also offers an Enterprise level plan that takes things to the next level.

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Canopy Growth cutting 60 percent of its workforce

RetailWire

Canopy Growth, the second-largest producer of marijuana in Canada, said it will cut about 60 percent of its workforce because of disappointing results. The company points to black market competition as a major factor in lower-than-expected sales in Canada. “Today, there are two very different cannabis markets in Canada. One that’s legal, highly taxed and regulated, and one that’s thriving and illicit,” said CEO David Klein. “That has meant that the $7 billion marijuana market that was supp

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Pipedrive CRM Review (2023): Is This The Right CRM Tool for You?

Ecommerce Platforms

Are you a business looking to improve your sales and marketing? If so, a high-quality customer relationship management ( CRM ) software tool is a must. The right CRM can help you handle all aspects of sales, marketing, and contact management. However, finding the right CRM software can feel overwhelming and time-consuming. It’s a crowded marketplace with seemingly infinite choices, so ensuring you pick the best for your business’s needs can seem tricky.

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Vita Coco says its drinks work as a cocktail ingredient and hangover remedy

RetailWire

Vita Coco’s coconut water products will be part of a new canned cocktail drink developed with Diageo. The brand will also promote the products as a remedy for hangovers caused by too many cocktails or other alcoholic beverages.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Alcoholic beverages and legal betting spots to fill Super Bowl broadcast

RetailWire

Anheuser-Busch InBev, Diageo, Molson Coors, Heineken and Rémy Cointreau will all be running commercials during the Super Bowl broadcast. DraftKings and FanDeule will also be advertising their legal gambling sites.

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