Thu.Dec 05, 2019

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The Ecommerce Guide for Marketing to Millennials: Stats, Tips, and Case Study

BigCommerce

Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.

Marketing 448
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Here’s What Happened On The Biggest Online Shopping Day Of The Year

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. Retailers (and consumers) have been talking about all things holiday for months, but the “official” kick-off of the highly anticipated shopping season took place this past weekend. By many counts, it was a success. The National Retail Federation (NRF) reported that a record breaking 189.6 […].

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Point Line Trend on… Best Customers

Optimizely

Forget the pareto principle of 80/20, here’s some real shopper math for you: 1.2% = 80%. While your very best customers — those that have bought twice or more from you in the past year — contribute only 1.2% of your visits, they account for 80% of your revenue. The challenge, though, is that your connection with far too many of these best customers is fading.

Customer 195
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Black Friday to Cyber Monday 2019 Statistics [Infographic]

GetElastic

How’d online shopping perform this past Cyber Week? We’ve compiled the stats from pre-Thanksgiving through Cyber Monday 2019. Highlights: Thanksgiving revenue rose 17% YOY in the US and 24% globally. 68% of consumers say they pay more attention to retail email during the holiday shopping season. Black Friday shoppers spent 14% more online and 6% less in store YOY. 78% of online retailers offered Free Shipping on Black Friday.

Shipping 136
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Green Monday Marketing Ideas for eCommerce

eCommerce Training Academy

By now, you should be done with Black Friday Promotions as well as Cyber Monday , it’s time to plan for Green Monday. Yes, that’s a real day during the month of December and it’s an important day for online sales. It was created by eBay in 2007 after it noticed a consistent spike in sales during the second Monday of December. Shoppers start getting worried about getting their orders on time for Christmas, so they just on this last opportunity on what it’s now called Gre

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How CPG Brands Can Win Online Amid Growing Modern Commerce Pressures

Salsify

Consumer packaged goods (CPG) brands have historically seen success selling in traditional, brick and mortar retailers. They are optimized for scale in these channels, rather than diversification and dispersion throughout multiple opportunities for consumers to buy. And, as a result, they’re struggling to keep up with the growing market online. Pressures from new and old competitors and increasing online-only consumption patterns are forcing CPG brands to adapt or risking losing significant mark

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Home and Garden Brands Need To Respond To Growing Modern Commerce Pressures

Salsify

Traditional home and garden brands are facing pressure from new competitors who sell online. Established brands must adapt or risk losing significant market share in their categories to these newcomers.

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Why Our G2 Reviewers Partnered with FastSpring

FastSpring

At FastSpring, we understand the important role that reviews play in the buying decision. Trusted third party sites like G2 are essential for buyers to be able to make an informed choice, especially when it comes to choosing a Merchant of Record (MOR) like FastSpring. We recently analyzed the reviews on our G2 profile and found some common themes as to why our customers chose our platform.

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Beauty Brands Must Adapt To Modern Commerce

Salsify

Today’s beauty industry emerged from diverse roots. And, while a few major beauty brands rose to the top and solidified their control through traditional advertising channels, these same established brands are now facing new pressures from fresh competitors.

Channel 78
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Future of E-Commerce in 2020 & How it will Effect

Ecommerce Guru

In the field of Online Retailing, there are basic changes that are bearing at present. Most of them depend on technology and it’s becoming more common in every human’s life. However, it’s not all about technology a business person should also notice the new business models which affect e-commerce along with change consumer behavior and expectations.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Khalid Saleh Podcast: Lifetime value optimization is the name of growth

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Khalid Saleh, an expert in conversion rate optimization, in-demand speaker and trainer with more than 12 years of experience in e-commerce architecture, design and implementation. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.… The post Khalid Saleh Podcast: Lifetime value optimization is t

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Expert Q&A: Jim Anderson on why (feed) quality is job #1 for omnichannel success

Kibo

With the holiday season in full swing, retailers are leaning heavily on Buy Online, Pick Up In Store (BOPIS) services as an alternative to home delivery – and brands continue to prioritize omnichannel fulfillment as they head into 2020. But implementing inventory transparency, store pickup, or store-to-online services within a seamless, personalized customer experience is more than a matter of flipping a switch.

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3 Examples of Social Commerce Done Right

Smile.io

For most people, shopping is and has always been a highly social experience. When you go shopping, you can model clothes for your friends to get their advice before making a purchase. When you shop online though, how do you get that feedback and valuable social experience? The answer lies in the trend that has been taking over the ecommerce world: social commerce.

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How to Create Your Own Shopify Store in Less than 15 Minutes

Ecommerce Platforms

Are you ready to learn how to create your own Shopify store ? Maybe you just came up with a wonderful product idea and now you'd like to see if people are willing to buy it. Well, you're in luck, because you no longer have to be an experienced web developer to build a Shopify Store in less than 15 minutes. What is Shopify and how does it work? Shopify might be one of the best-known brands in the eCommerce world, but not everyone knows what this tool is, or how it works.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Help Your Teams Better Adapt to Disruptive but Necessary Change in 2020

PERQ

The post How to Help Your Teams Better Adapt to Disruptive but Necessary Change in 2020 appeared first on PERQ.

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How to Speed Up a Magento 2 Website Using Google Search Console FCP Report

Onilab User Guides

Google made their first announcement that speed would be a ranking factor back in 2009. One year later, in April 2010, Google team kept their promise and built a brand new speed-based ranking factor into the ranking algorithm. But just announcing new requirements to webmasters is not an effective way to enforce the new rules. That’s why Google has been busy lately, picking up the slack and adding new and interesting features to their Search Console.

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Using AI Applications to Unlock Customer Service Success

retailnext

The promise of artificial intelligence (AI) in retail is well understood. With AI, retailers can optimize processes and merchandising, cut costs, forecast inventories and provide excellent customer experiences. Even so, the retail sector has been slow to move beyond piloting AI in one implementation or another. . According to CB Insights , “In an analysis of 1,600+ earnings calls from more than 50 publicly traded U.S. retailers, only nine retailers had begun discussing AI-related strategies for