Wed.Jan 24, 2018

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Three Lessons Marketers Can Learn From Cable News

Kissmetrics

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty boring. For your average 9-5 American with two kids and a mortgage, there’s not a big reason to watch news.

Marketing 279
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193: How To Hire Skilled Filipino Employees At A Fraction Of The Cost With John Jonas

My Wife Quit Her Job

Today I’m happy to have John Jonas on the show. John is an entrepreneur who has been making a full time income online since 2004. He runs the popular site OnlineJobs.ph and he’s helped thousands of entrepreneurs succeed by teaching them how to replace themselves through outsourcing. Over the years, I’ve come to realize that there are many tasks that can be outsourced to someone virtually and John’s methods makes it so easy.

Books 121
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Prepare your ecommerce marketing for the EU’s GDPR

Klaviyo

One of the most far-reaching changes affecting the ecommerce world in 2018 will be the European Union G eneral D ata P rotection R egulation (GDPR). This new and unified approach to personal data protection gives EU citizens a lot more control over who has access to their data. The good news is that it won’t be implemented until May 25, 2018, so you still have time to learn and prepare!

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Retail’s ‘Big Show’: A few key takeaways

Steve Dennis

Every year 35,000 or so of my closest friends assemble in New York City for the National Retail Federation’s “Big Show” –a three day extravaganza featuring dozens of presentations, a huge technology EXPO and networking, networking, networking. During my 25+ year career as an executive (at Neiman Marcus and Sears) and now as an independent consultant, author and speaker, I have attended at least a dozen times.

eCommerce 122
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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UK consumers reluctant to buy expensive goods online

Retail Technology Review

Almost two thirds of consumers are unwilling to make expensive purchases online and prefer to spend larger amounts in store, according to new research.

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The Rise of Social Commerce

FastSpring

Facebook recently announced a plan to test a shopping feed within its app that is designed to help users discover new products and buy them seamlessly. Welcome to the brave new world of social commerce.

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5 Predictions for Publishers After the Facebook Break-Up

Sailthru

Every time Facebook changes its algorithm, publishers scramble to determine what’s happened. Teams dig deep to find out exactly what’s changed, where their traffic went, and what they can do to make sure their stories get back into readers’ news feeds. The latest change from Facebook, however, is different from the many that have come before. For years, Facebook has been encouraging publishers to put as much content as possible on the platform, and to use it for distribution and audience-b

Article 60
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These 3 Consumer Search Trends Can Help You Sell Better Online

Salsify

Before they can buy your product, shoppers must find it. There’s an endless aisle of competition online and consumers are demanding that the first few results are relevant or you risk losing their attention. Therefore, the key to selling on the digital shelf is understanding what each consumer needs, telling your product story in words consumers actually use, and ensuring that the content they need surfaces at every relevant moment in their shopping experience.

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NRF 2018 Recap: 3 Fundamental Innovations Retail Technology Must Support

Kibo

Thanks to strong results from the 2017 holiday season, retailers were riding high […]. The post NRF 2018 Recap: 3 Fundamental Innovations Retail Technology Must Support appeared first on The Omni Channel.

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How to Improve Customer Loyalty with Pricing

Prisync

If you’ve achieved to attract visitors to your store and gained a sustainable traffic, then you should think the next step which will be about converting visitors to actual customers and keep them loyal to your store. If you are succeed in improving customer loyalty and bring them the second time to make a purchase, the chance of making the third, fourth purchases are really high.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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A Guide to AdWords Conversions

Funnel.io

For anyone working in digital marketing, it can be a challenge to keep track of the multitude of conversions that various advertising platforms track, as well as the definitions of those conversions. Metric names and definitions can change, appear and disappear periodically and the AdWords Help Center has a lot of content to sift through. In this post, we’ll try to bring some clarity by summarizing what we know about the conversions found in AdWords.

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Using Jamf Now Teammates feature to supercharge your team

Jamf on Retail

See how the Jamf Now Teammates feature helps you introduce coworkers and leadership to mobile device management (MDM), and allows you to hand the management keys to colleagues when you take that long-overdue vacation.

Mobile 28
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How They Work: Defining Endless Aisle, Dropship, and RQ

iQmetrix

These days buzzwords are more abundant than ever, and wireless is no exception. Two commonly confused terms in the industry are Endless Aisle and Dropship. To provide some clarity, we’ll begin with some definitions and then we’ll go into how Endless Aisle and Dropship work together with our POS software, RQ, to provide endless product options to your customers, allowing you and your sales associates to say nothing but YES.

POS 29
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Using Jamf Now Teammates feature to supercharge your team

Jamf on Retail

See how the Jamf Now Teammates feature helps you introduce coworkers and leadership to mobile device management (MDM), and allows you to hand the management keys to colleagues when you take that long-overdue vacation.

Mobile 28
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Customer Lifecycle Value: Develop the Perfect Relationship With Your Customers

Ecommerce Platforms

Your business is alive and kicking. And just like how your business has a life cycle, so do your customers. They are continuously interacting with the goods and services that you offer. This phenomenon is often referred to as the customer lifecycle. To put it into quick perspective, there are different ways to get a potential customer to consider your offering and then ensure that they’ll come back for more all the time.

Customer 147
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How E-Commerce Can Become Carriers’ ‘Secret Weapon’ to Unified Customer Experiences

GetElastic

Today’s post originally ran on Wireless Week. Against the technical backdrop of increasing expectations for always-on internet and mobile services, many carriers are struggling on the frontend with customer experience. All the interactions — in-store, chatbot, email, phone, text, website, app, messenger service, Facebook — must be unified and personalized.

eCommerce 125
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Customer Lifecycle Guide: Develop Perfect Understanding With Your Customers

Ecommerce Platforms

Your business is alive and kicking. Just like how your business has a life cycle, so do your customers. They are continuously interacting with the goods and services that you offer. This phenomenon is often referred to as the customer lifecycle. To put it into quick perspective, there are different ways to get a potential customer to consider your offering and then ensure that they’ll come back for more all the time.

Customer 139
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Retail Tech Learnings from NRF 2018

OrderDynamics

Retail Tech Learnings From NRF 2018. What did NRF teach us this year about important and relevant subjects such as retail tech, through the vendor messaging, presentations, analyst discussions, and retailer presence? These are a few musings on what we perceived…. NRF 2018. As a tech company for the back-end functionality in retail, we can only vouch for and stress the importance of service enablers keeping up with purchasing consumers.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Recorded Webinar: Sears + Kmart marketplace + ShopYourWay Seller Success

ChannelSale

Click Here to View Recorded Webinar. ?. Here’s what you can expect to know from the Webinar: How Sears + Kmart marketplace operates. Best suited sellers. Best practice methods for successful selling. How to activate selling on Sears & Kmart via ChannelSale. Click Here to View Recorded Webinar. About ChannelSale. Since year 2007, ChannelSale has been providing cutting edge powerful software solutions & expert services enabling online merchants to reach more customers globally across 200+

Webinar 58
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Meet The Demacians – Megan Hunter – Graphic Designer

Demac Media

This week’s lucky Demac employee to be featured in the “Meet The Demacians” series, is our wonderful Graphic Designer, Megan Hunter. Megan’s been busy working on multiple projects for both clients and ourselves and is always thinking of new creative ways to showcase both her own and Demac’s talents! Her smile and warm, positive attitude makes Demac a great place to work for, even when the temperature outside drops to subzero temperatures!

Arts 31
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ChannelAdvisor User Conference Now Part of Catalyst Americas

ChannelAdvisor

If you’re a ChannelAdvisor customer, and you haven’t yet experienced the ChannelAdvisor User Conference , this is the year to attend. You’ll not only get up close and personal with leading e-commerce advisors, but do it at a time when you can easily transition to the industry’s most valuable learning and networking event of the year. That’s right — the ChannelAdvisor User Conference is now part of Catalyst Americas.