Tue.Dec 06, 2022

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Designers Are Your Anchor In An Uncertain Economy

Forrester eCommerce

As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. However, given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works” we predict that designers and the experience design community will be more important than ever.

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Athleta’s Fourth NYC Store Opens with Strong Focus on Community Events

Retail TouchPoints

Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Photo courtesy of Athleta. Athleta marked its 35 th North American store opening in 2022 by unveiling a 5,000-square-foot multi-level space in Manhattan’s SoHo neighborhood on Dec. 1 — the brand’s fourth location in New York City.

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Good News/Bad News About VoC And CX Measurement Practices

Forrester eCommerce

“Help us help you.” This was the call to action we put out in July and August of 2022 to voice-of-the-customer (VoC) and customer experience (CX) measurement leaders around the world. We asked CX professionals responsible for VoC and CX measurement activities to tell us about their teams’ scope and structure, practices, and challenges. In […].

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L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

Retail TouchPoints

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out fashion. Who needs eyeliner when you’re not really seeing anyone? But that time has clearly passed. Beauty has come booming back along with the larger world, and even an economic downturn can’t bring it down now. In fact, the NPD group has identified a phenomenon called the “ beauty index ,” which proposes that when consumer sentiment is low (as it is right now), the desire to

Retail 290
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Cloud Cost Management Is Key For Apptio

Forrester eCommerce

Apptio, a pioneer in the technology business management (TBM) field, welcomed some 1,000-plus in-person attendees to its annual conference November 7–9, 2022, in Austin, Texas. Now years in the running, the company launched TBM and the Technology Business Management Council, a quasi-user group and think tank for viewing, understanding, and analyzing IT cost data.

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Lord & Taylor Continues Digital Comeback with Launch of Retail Media Network

Retail TouchPoints

A year and a half after relaunching as a digital-only retailer, the country’s oldest department store, Lord & Taylor , is adding a retail media network to its online offering. Developed in partnership with InMobi , Lord & Taylor’s new digital advertising platform joins a growing slate of retail media networks designed to aid product discovery for customers and offer additional monetization solutions for retailers.

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eBay UK Expands Secondhand Clothing Options Through New Partnership

Retail TouchPoints

eBay has launched a new UK partnership with clothing resale, sanitization and repair platform ACS to expand the online marketplace’s secondhand offering and help reduce waste in the fashion industry. The partnership aims to help more brands create and scale resale offerings while adding more secondhand options to eBay UK’s platform. ACS cleans, sanitizes and repairs secondhand items to make them resale ready, and also helps manage the logistics of item listing and delivery. eBay will help connec

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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Forrester eCommerce

We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Retail 195
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Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’

Retail TouchPoints

Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the inspiration platform’s technology and data to tap into trends and feature products in new ways. With style coming to the forefront of Kohl’s marketing approach — the brand’s latest campaign was themed More Style, More Savings — the retailer has been doubling down on its women’s strategy to inspire outfitting solutions.

Fashion 285
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Salsify Certification Program Launches Enhanced Content Training | Salsify

Salsify

The Salsify Certification program launches the Salsify Enhanced Content Certification to equip partners and customers with the knowledge they need to build engaging shopping experiences for the digital shelf.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Turnkey Dropshipping Store Providers: A Quick Guide

Ecommerce Platforms

Suppose you’re looking to invest in a new side hustle and start generating money with as little effort as possible. In that case, dropshipping is often the first venture that comes to mind. After all, you don’t have to store or manufacture your own products. Instead, your drop shipping partner will handle your orders, fulfillment, and shipping. On your end, you simply need an eCommerce website and a choice of quality dropshipping products to sell. .

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Very launches virtual try-on experiences for beauty customers

365 Retail

Digital retailer Very , which is operated by The Very Group , has launched virtual make-up try-on features that use augmented reality to allow customers to discover and choose products that best match their needs. Using ModiFace technology , customers shopping on Very’s app can virtually try on 24 lip products by L’Oréal Paris, Maybelline and NYX.

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Instacart adds holiday tree same-day delivery

RetailDive

The company is using its recently launched Big & Bulky fulfillment service to bring live and artificial trees to customers’ homes.

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Best practices for peak season reporting

Funnel.io

Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, and other events during the holiday season.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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J. Jill avoids heavy promotions in Q3

RetailDive

The women’s apparel retailer, near bankruptcy a couple of years ago, is basing its turnaround on careful merchandising to its target customers.

Apparel 110
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Magento SEO - The Ultimate Guide

MagentoBrain

To be successful with an effective online store, you need a modern shop system. Magento is ideal at this point and makes it possible to increase your growth quickly and effectively. But how exactly does Magento SEO work and how do you best showcase your new store? With this article, we are happy to support you at any time in making the right decisions and improving your search engine optimization concerning Magento.

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Gap reaps benefits from lower air freight rates

RetailDive

Retailers are growing more optimistic about freight-related tailwinds as rates become more favorable heading into the new year.

Retail 105
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How Digital Transformation Is Enhancing Customer Loyalty In The Retail Space

RetailMinded

The retail industry has been undergoing a period of digital transformation for some time now. But it seems to be picking up speed recently, with many retailers now experimenting with new technologies like chatbots and AR. Here’s everything you need to know about how digital transformation is enhancing customer loyalty in the retail space: What is digital transformation?

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Nike cuts ties with Kyrie Irving

RetailDive

In a tweet addressed to his supporters, the basketball star said it was “time to show how powerful we are as a community.

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Return Policy Template For a Retail Business: A Guide For Retail Business Owners

Korona

What happens when a customer returns an item purchased in your store or eCommerce website? Will they get a refund of the money they paid? Maybe your store will offer a store credit or simply refuse the return. Customers can be dissatisfied with a product for many reasons: it arrived damaged, they ordered the wrong size, or it simply didn’t meet their expectations.

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How DTC retailers performed during Black Friday and Cyber Monday

RetailDive

Following a rough year within the sector, brands like Wayfair and Parachute reported positive results from the shopping weekend.

Retail 98
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How Can You Settle Your Ecommerce Business Abroad?

Ecommerce Guru

International ecommerce is a type of business that operates online but ships goods to multiple countries. Setting up an international ecommerce store is prevalent in the industry. A new study predicts that by 2025, people will start spending around $50 trillion annually, which is why it is essential for ecommerce stores to grow internationally. Therefore, we have come up with this short guide to help you open an international ecommerce store.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Former LVMH exec to be named CEO of Prada

RetailDive

Andrea Guerra will step into the role as Miuccia Prada and Patrizio Bertelli plan their succession.

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Return Policy Template For a Retail Business: A Guide For Retail Business Owners

Korona

What happens when a customer returns an item purchased in your store or eCommerce website? Will they get a refund of the money they paid? Maybe your store will offer a store credit or simply refuse the return. Customers can be dissatisfied with a product for many reasons: it arrived damaged, they ordered the wrong size, or it simply didn’t meet their expectations.

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Despite cost-of-living pressures, sustainability remains key focus for consumers and retailers

365 Retail

New research from Wunderkind , the leading performance marketing channel that scales one-to-one messages for retailers and brands, has found that despite being in the midst of a period of major economic volatility, sustainability and CSR initiatives remain key considerations for both retail marketers and consumers. Original research of over 100 senior retail marketing leaders in Wunderkind’s ‘CMO State of the Union’ report found that many are experiencing sustained demand to address wide-reach

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Shein is taking steps to end labor abuses at factories producing its goods

RetailWire

Shein said it plans to invest $15 million to improve factories that produce the goods sold on its website. The fast-fashion retailer said that an investigation that it launched found that two factories had workers on shifts running longer than local regulations allow. The suppliers in question, the company said, have until the end of December to comply with regulations or risk having Shein take unspecified action against them.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Laura Mercier debuts virtual ‘World of Beauty’ store

RetailDive

The experience includes three rooms where shoppers can locate shades, purchase products and participate in an unboxing.

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Kyrie Irving is off team Nike

RetailWire

Nike said that Kyrie Irving of the Brooklyn Nets is no longer affiliated with the brand. The decision to end its deal with Mr. Irving follows his public promotion of an antisemitic video. Mr. Irving’s counsel says that the separation from Nike was agreed upon by both parties.

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What Business Owners and Brands Need to Know About the Metaverse

Digital Doughnut

Before making your way through this evolving space, find out what the metaverse is and what risks and challenges could lie within.

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More people are working side gigs to make ends meet

RetailWire

The U.S. economy added 263,000 jobs in November, according to the Bureau of Labor Statistics. Around 165,000 of those went to people holding down more than one job.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio