Wed.Nov 14, 2018

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The Empowered Marketer: Branding the Cannabis Industry

Optimizely

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company. Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this new space is facing a unique branding challenge.

Marketing 323
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Transform Your Organization From Data-Driven To Insights-Driven

Forrester eCommerce

Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […].

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234: How To Grow A 7 Figure Pet Supply Store By Giving Back With Kenric Hwang

My Wife Quit Her Job

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va

Supplies 227
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Your People Problem With Emerging Technology And Innovation

Forrester eCommerce

Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the why is easy to understand; exponential changes like Moore’s Law in the past and Metacalfe’s Law today are accelerating the pace of business. In a recent study of 26 senior […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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234: Max And Neo – How To Grow A 7 Figure Pet Supply Store By Giving Back With Kenric Hwang

My Wife Quit Her Job

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time. Many years ago, he started a successful outdoor products company, sold it and then started another company called Max & Neo which sells dog collars and accessories online. Now Max & Neo is no ordinary dog collar company and Kenric has managed to get tons of attention on social media and the press because of one key va

Supplies 156
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Mastering inventory management: The 3 pillars

TradeGecko

As we’ve previously discussed, nailing inventory management is critical to keeping up with the explosive growth of the eCommerce market and providing an exceptional customer experience – yet it remains one of the biggest blind spots for businesses.

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Brands are doubling down on eCommerce investment in 2019

Profitero

New research from Profitero and Kantar Consulting reveals that 76% of brands are looking to accelerate their eCommerce investment in order to capitalize on the $3.5T digital opportunity in 2019 (source: eMarketer). Profitero and Kantar found that brands have already made huge investments in eCommerce, expanding their global eCommerce staffing and headcount by 83%, on average, versus the prior year.

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BrightWave Recognized as Best-In-Class Email Marketing Agency

Sailthru

What makes a truly great email marketing agency? According to The Relevancy Group, a modern agency should be both data-driven and experience-focused. It should be measurement-obsessed and equally committed to digital transformation and strategic optimization. In other words, BrightWave. Last week, Boston-based market research firm The Relevancy Group celebrated our friends at BrightWave as a leader in its fourth annual Email Agency Buyer’s Guide.

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8 Affiliate Marketing Trends in 2019

CPC Strategy

As with any industry, trends in affiliate marketing are constantly in flux. And if you want to ensure you’re using your dollars wisely. > Read More. The post 8 Affiliate Marketing Trends in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How to Keep Customer Data Safe During Black Friday and Cyber Monday

FastSpring

Can you believe it? Black Friday and Cyber Monday are almost here! By now you have already created your marketing campaign , picked out the best offer that will drive sales, prepared your servers and support team for the increase in traffic, and set up your reporting and analytics so you can measure the dazzling success of this year’s sale. So now you sit back, relax, and wait for the revenue to come rolling in, right?

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Perky Jerky: A Digitally Smart CPG Brand Beefing Up The Competition

CPC Strategy

Serial entrepreneur Brian Levin was on an assuming ski trip back in 2006 when a Red Bull spilled into his lunch bag — > Read More. The post Perky Jerky: A Digitally Smart CPG Brand Beefing Up The Competition appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 58
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How to Build a Rewards Program in the Pet Supplies Industry

Smile.io

If you or anyone you know has a pet, you’ve probably noticed that pet owners have very close relationships with their furry friends. They view their pets as members of the family, which means they only want to be giving give them the highest quality toys, food, and treats they can find. This dedication to quality, combined with the strong bonds pet owners share with other pet owners, makes them extremely loyal to their favorite pet supply brands.

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What is Amazon DSP? [Update]

CPC Strategy

UPDATE: As of September 2018, Amazon is rebranding all of their AMG, AMS, & AAP features under a new name called, “Amazon Advertising”. > Read More. The post What is Amazon DSP? [Update] appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 53
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The Ultimate Leadpages Review: Everything You Need to Know

Ecommerce Platforms

Of course, landing pages are super important in lead generation and conversion. That, without doubt, goes without saying. What many people are yet to understand, however, is how critical they actually are. Now, I presume building one landing page should take your developer a few hours of heavy coding and testing. Two or three more should take a day or so, and you’re done.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Facebook Ad Targeting Tips to Use in 2019

Groove

Facebook Ad targeting has come a long way since its infancy in 2007. Whether you’re trying to reach existing customers or follow users after they leave your site, Facebook has built the tech to make it happen. If you’re not sure where to start when it comes to targeting or are looking for a few pointers, we’ve outlined Facebook’s top 7 ad targeting options for you to try in 2019.

Events 187
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Announcing Weebly Photo Studio

Weebly

Rumpled bed sheets. Awkward shadows. Distracting backdrops. These are a few of the product photography fails that you might have seen plaguing online stores and marketplaces as the hustling entrepreneurs launching their businesses also attempt to master the nuances of perfect product photography. The problem is those lackluster photos are likely preventing shoppers from clicking the beloved ‘purchase’ button on your online store. | Weebly research shows that more than 75% of online shoppers say