The Empowered Marketer: Branding the Cannabis Industry
Optimizely
NOVEMBER 14, 2018
Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company. Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this new space is facing a unique branding challenge.
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