Fri.Dec 14, 2018

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Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency

BigCommerce

When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it.

Marketing 384
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The Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key Players To Help Understand Customers In The Real World

Forrester eCommerce

The relentless march of digital transformation has not left the physical world untouched — particularly when it comes to understanding and engaging with customers. First, customers digitally connected to brands via PCs, then mobile devices, and now via a continuous tidal wave of emerging owned IoT devices (e.g., wearables, connected cars, etc.) and non-owned IoT devices […].

Customer 245
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The Retail Revolution Is Redefining Convenience

RTP blog

By Steven O’Toole, NCR Convenience stores are suddenly becoming much more convenient and Amazon’s announcement of its plans to open as many as 3,000 self-serve, cashierless stores is sure to accelerate the trend. Competition from e-Commerce, technological innovations and new consumer expectations have triggered a revolution in retail that is redefining the shopping experience.

Retail 150
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4 Hacks To Exploit A High Google Ads Cost Per Click

Store Growers

Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Forget Black Friday and Cyber Monday — For most retailers, it’s really about December sales

Steve Dennis

By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say “media traps” —that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get “door busters,” the best deals are often found over the next several weeks, not on the two days that generate the most hype, er, I mean, attention.

Retail 118
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EKM Tutorial for Beginners: Step-by-Step Guide to Building the Ultimate Store

Ecommerce Platforms

EKM Tutorial: is a powerful system used for making online stores, mainly for businesses in the United Kingdom. It offers a high powered feature set with themes, mobile responsiveness, and useful account management by some of the in-house customer support representatives. As mentioned, EKM is a UK based company, So everything from the pricing to the customer support caterers to merchants in the United Kingdom.

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

If there’s one thing we can count on, it’s that just about everyone online is using Google. If someone has a question about anything, the first stop is almost always Google. And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. In these cases, you want your product front and center at the top of the SERP.

PPC 63
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How to optimize your cost of production for simple manufacturing

TradeGecko

Like any other business operation, maximizing cost efficiencies in manufacturing is key to ensuring the long-term success of your product. But for many businesses, striking a balance between product quality and low production costs is an ongoing struggle.

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10 eCommerce Predictions for 2019

eCommerceFuel

This week Bill D’Alessandro and I revisit our predictions for 2018 to see how many we nailed and (more likely) how many just seem silly in retrospect. We also serve up a fresh batch of predictions for 2019 on topics ranging from Amazon delivery to trending marketing tactics to likely acquisitions in the coming year. You’ll learn: Which of our predictions for this year were correct—and which were totally off.

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Amazon 1P to 3P: Why, When and How to Make the Move

Etail Solutions

Amazon’s market share continues to grow at the expense of traditional brick-and-mortar channels. Smartphone technology – and free two-day shipping – has forever changed how and where consumers shop. To reach Amazon’s hundreds of millions of customers, many brands and manufacturers begin by selling their products directly to, instead of on, Amazon. Often the formation… The post Amazon 1P to 3P: Why, When and How to Make the Move appeared first on Etail Solutions.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How Video Helps Increase Ecommerce Conversion Rates

SellBrite

A year ago, you launched a website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy with their purchases. But, even so, your sales are somehow flat. Sure, you’re happy to make any sale, but in order to remain competitive and stay afloat, you need to see your sales grow over time.

eCommerce 115