Gen Z has influencer aspirations
May 17, 2023
Members of Gen Z use TikTok and other social media to share their fashion finds and other details of their lives like professional influencers. “You might have 12 followers and you’re selling swag,” said Vickie Segar, the founder of Village Marketing. “The macro movement of everyone being a creator, and the idea that creators should monetize themselves in every avenue they can, is just trickling down to the everyday person.”
Recent News
Dunkin’ Partners With Scrub Daddy
Dunkin’ has teamed up with the cleaning brand, Scrub Daddy, to bring some fun to your dishwashing routine.
Foxtrot To Reopen After Abruptly Closing Stores
The grocery chain will reopen 15 stores in Chicago, Dallas, and Texas this summer.
Five Below Faces Sales Dip but Expands Store Footprint
Five Below is experiencing a decline in comparable sales as inflation impacts consumer spending habits.
Wawa Plans To Open First Stores in Kentucky
The convenience chain is planning an expansion of 40 stores in and around the Kentucky.