Forrester eCommerce

NOVEMBER 21, 2018

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business? The answer is that the most successful CSM programs use tiered structures that balance people […].

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Management Customer B2B Books 377

Groove

NOVEMBER 21, 2018

It's been projected that by 2021, the number of emails sent and received each day will grow to 320 billion. That is an almost inconceivable number of emails with the potential to drive sales for businesses. If you want to take advantage of email marketing, I have outlined four email marketing best practices that won't fall irrelevant any time soon. Use segmentation.

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Marketing Customer Consumer Other 247

Forrester eCommerce

NOVEMBER 21, 2018

For years, Alphabet (Google’s parent company) has let its businesses build out their own healthcare solutions without imposing an overarching healthcare strategy. As a result, the company now has no less than six different businesses pursuing healthcare initiatives without a unifying objective.

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RTP blog

NOVEMBER 21, 2018

Like the entire HQ2 selection process, the decision by Amazon to split its new headquarters between two cities, Arlington, Va. and Long Island City in Queens, N.Y., has gotten plenty of attention from business publications, media talking heads and politicians alike. While the move is anticipated to bring 50,000 jobs to the two metropolitan areas, the company’s drawn-out selection process has generated plenty of negative criticism directed at the e-Commerce giant.

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Food and Beverages eCommerce Games Other 150

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

NOVEMBER 21, 2018

This year’s B2B Marketing and Sales Forum wrapped up just over a month ago, but I wanted to continue the great conversation I started with Penny Wise, Marketing Director – Industrial Business Group at 3M and get to more of the great questions posed by our Forum audience.

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Marketing B2B 329

Ecommerce Platforms

NOVEMBER 21, 2018

Admit it. It’s not surprising that 65% of businesses feel that traffic and lead generation is, by far, their biggest challenge when it comes to marketing. It’s not a walk in the park. What makes it worse is the fact that even when you invest heavily in traffic generation, your visitors don’t automatically translate to leads. In essence, 96% of your site’s traffic is not ready to buy yet.

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eCommerce Platforms Mobile Article eCommerce 91

ecomdash

NOVEMBER 21, 2018

Human behavior is erratic and unpredictable. This lack of understanding never sat well with retailers, and so for almost a century merchants have been trying to organize and quantify the sales process. The result, after decades of refining and updating, is what we call the sales funnel (or sometimes the “purchase funnel”): an easy-to-remember and easier-to-understand series of phases the average customer passes through before making a purchase.

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eCommerce Improvements Article Reference 83

Wiser

NOVEMBER 21, 2018

What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. . This is backed up by Wiser’s network of smartphone-enabled shoppers. In one survey of more than 3,000 back-to-school shoppers, 82 percent said the main reason they shopped online was to compare prices.

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Shipping Costs Presentation Consumer Point of Sale 76

FastSpring

NOVEMBER 21, 2018

What do you think of when you think about Thanksgiving? Turkey, stuffing, pumpkin pie? Chilly weather? Spending time with friends & family? Volunteering in your community? Our FastSpring team is no different. We work hard all year long to build the leading all-in-one ecommerce platform to help digital businesses grow their global revenue. But we always take a moment around this time of year to remind ourselves about all the great things we have to be thankful about.

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Beauty and Health Banking eCommerce Platforms Management 66

TradeGecko

NOVEMBER 21, 2018

For a successful business owner, there are still new frontiers to conquer, new customers to reach, and new profits to be made. Through multinational expansion, you can take your business beyond your existing market and surpass the boundaries you've reached domestically.

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Marketing Customer eCommerce Marketing eCommerce 60

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

FastSpring

NOVEMBER 21, 2018

FastSpring’s CEO, Chris Lueck was recently featured on Jack Sweeney’s Middle Market Executive Podcast. Chris shares his insight on leading a company and navigating private equity investment to grow FastSpring to further meet the needs of the digital economy. Checkout the full episode of Middle Market Executive featuring Chris here: Pressed for time?

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Marketing Payment Services Payments eCommerce Platforms 65

CPC Strategy

NOVEMBER 21, 2018

With over 2 billion active users, robust audience targeting capabilities, and some of the most advanced ad units offered anywhere — Facebook advertising. > Read More. The post Facebook Ads Guide: Setup, Strategies And Tips From The Experts appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Blog Marketing Retail 64

OrderDynamics

NOVEMBER 21, 2018

What Exactly is Pick, Pack and Ship from Store? Pick, Pack and Ship from Store is a recent evolution in Stores. It is relatively unknown to most Store Managers until they are asked to handle the responsibilities that come along with it. As more retailers learn how omni-channel can benefit their organizations, especially through Ship from Store , this is becoming a fast-growing global trend.

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Shipping Merchant Services Fulfillment Order Fulfillment 50

Liveintent

NOVEMBER 21, 2018

Marketers must capitalize on the new wave of email innovation. The post Marketers must capitalize on the new wave of email innovation appeared first on LiveIntent Blog.

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Marketing Blog 48

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Smile.io

NOVEMBER 21, 2018

I’ve always been an active person. From climbing trees as a kid to weight training and rock climbing as an adult, I’ve always been passionate about physical fitness.

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Apparel 36

Weebly

NOVEMBER 21, 2018

When you're a creative entrepreneur, you're either working full-time and pursuing a hobby you love on the side, or you've jumped into the full-time entrepreneur world and found that it really fits your personality. Whether you're full-time or part-time, you have talents that should be shared with others. But first, you have to reach those people. That's where having an online store can help.

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eCommerce Hobbies Social Media Gifts 27

Ecommerce Platforms

NOVEMBER 21, 2018

This Paystack review covers all the important elements- its features, capabilities, pricing, and the target user base. We’re currently in a revolutionary ecommerce age. So they say. And I have to give it to them. Because going by the current digital trends, they are completely right. Ecommerce is currently experiencing phenomenal growth globally, and payments are increasingly going paperless.

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Payment Services Merchant Services Banking eCommerce Platforms 91

Forrester eCommerce

NOVEMBER 21, 2018

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication.

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Channel Multi-channel Technology Management 419

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail