Mon.Dec 21, 2020

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The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021

Forrester eCommerce

What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.

B2B 494
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How Natural Language Generation Can Help Your Digital Marketing

Kissmetrics

You might be familiar with A.I. and what it can do. You might not know that there is a subset of it that plays a vital part in digital marketing. It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence.

Marketing 362
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Important Questions To Answer Before Making Your Events Virtual

Forrester eCommerce

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale. More than six months later, we now see virtual decisions stretching into 2021 as more B2B marketers evaluate how much of a role digital events will play in their marketing strategy.

Events 437
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How to Use Print on Demand Services to Grow Your Business

Kissmetrics

Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on demand. However, the many opportunities available with print on demand services are almost limitless. Putting your creativity to work, you may find print on demand is a great way to supplement, experiment with, or support your business goals.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How AR-Powered Solutions Can Help Your Retail Enterprise Adapt in 2021

Retail TouchPoints

Retail businesses have faced myriad challenges in 2020. First came the COVID-19 outbreak, with a global recession close on its heels. Now, few experts have meaningful advice to offer beyond advising investment in ecommerce. Even so, online sales aren’t always enough to keep brick-and-mortar retailers out of bankruptcy. To future-proof your business, you need to think beyond social distancing precautions and reimagine the customer experience from the ground up.

Retail 312
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Santa Claus Or Krampus? A Seasonal Guide To Buying Signals

Forrester eCommerce

Each holiday season, children get a visit from the jolly Santa Claus or the demonic Krampus, depending on their behavior throughout the year.

Marketing 276

More Trending

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Amazon Alternatives – 14 Sites Like Amazon To Sell Products Online

My Wife Quit Her Job

If you’re tired of dealing with dirty sellers on Amazon or if you’re getting squeezed out by Amazon’s rising costs, here are 14 Amazon alternatives to consider for ecommerce business owners. Amazon is one of the world’s largest marketplaces, which makes it an attractive platform to sell physical products online. Amazon controls over 50% of the ecommerce pie and US-based small businesses (SMBs) sell more than 4,000 items per minute on the platform!

eCommerce 197
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Exclusive Q&A: How Edible Arrangements Personalizes Content and Message Cadences to Individuals’ Tastes

Retail TouchPoints

From double-digit sales declines in 2019 to record-breaking double-digit increases in 2020, gift company Edible Arrangements has done more than just ramp up its ecommerce platform to tackle surging demand. Creating content to connect with consumers across various channels, the company also is leveraging data to better understand its customers and personalize the online gifting experience.

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How to Use the Hatchful Shopify Logo Creator for a Quick Ecommerce Logo

Ecommerce Platforms

A constant dilemma when starting an online store involves the question of your logo. How do you go about making one? Is there a certain amount of money you should spend? After you spend that money is there a guarantee that the logo reflects your brand and actually looks good? These are all valid questions considering a custom logo can actually cost quite a bit of money.

Shopify 104
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Guitar Center Plans Bankruptcy Exit by Year End

Retail TouchPoints

Guitar Center will emerge from Chapter 11 bankruptcy by Dec. 31 under a plan that has been confirmed by the U.S. Bankruptcy Court for the Eastern District of Virginia. The retailer plans to reduce its debt by $800 million and raise $350 million in new senior secured notes during the process. In addition, several banks, led by Wells Fargo and JPMorgan, are expected to fund a new $375 million secured asset-based financing facility that would provide significant additional liquidity for the busines

Banking 169
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Most shoppers plan on making a return after the holidays

RetailDive

This year's online surge means a record number of items could make their way back onto shelves. Retailers should see it as an opportunity.

Retail 133
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Target Extends Pickup and Same-Day Delivery Deadlines to Christmas Eve

Retail TouchPoints

Procrastinators rejoice: Target has extended its same-day delivery and order pickup deadline to 5 pm on Dec. 24. The retailer also has added nearly 8,000 new Drive Up pickup spaces at its stores and assigned more associates to same-day services, and is waiving membership requirements for using these services. Through the 5 pm Christmas Eve deadline, shoppers can place online orders for store pickup and receive same-day deliveries at their homes via Shipt.

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Crisis Management: The 3-year strategy that paid off for Brooks this year

RetailDive

Chief Operating Officer Dan Sheridan discusses how the brand's multichannel initiative kept the company alive, and thriving, during the pandemic.

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How to Start Dropshipping Business with a WooCommerce Store?

MakeWebBetter

Modern eCommerce retail comes in three forms — Normal Retail, Affiliate, and Dropshipping. Normal retail includes purchasing and storing inventory, setting up online stores, marketing the store, packaging, and shipping when an order is received, handling return and exchange, etc. All of that requires a physical office, high initial investment, a bigger team, and full-time […].

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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20 Interesting Facts You Didn’t Know About Shopify

IntelligenceNode

Shopify is an all-in-one, specialized global e-commerce platform that has been powering businesses of all sizes to start, grow, and market their online stores. Shopify has seen tremendous growth in the past few years and in 2018 saw growth 3 times more than that of its competitors. With e-commerce adoption growing rigorously and more retailers […].

Shopify 97
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Year in Review: The Most-Watched Webinars of 2020

ChannelAdvisor

So far, we’ve compiled the top five blog posts of 2020 and shared the year’s most-clicked resources. But those aren’t the only resources sellers relied on. Over the past twelve months, thousands of brands and retailers have turned to ChannelAdvisor webinars for industry analysis and selling strategies that can be used to get ahead of the competition and grow your business. .

Webinar 96
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Nike posts $11B quarter and plans for 30 new stores

RetailDive

The activewear retailer plans to capitalize on its recovery by investing in more growth opportunities, including new stores and digital.

Retail 113
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Customer retention software

Omniconvert

In today’s article, we’re talking about one of our favorite subjects – customer retention software and its applications. If you. The post Customer retention software appeared first on Omniconvert Ecommerce Growth Blog.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Pomelo fashion enhances shoppers' experience, increases revenue using Amazon Personalize

RetailDive

This global fashion e-commerce set out to create personalized customer experiences that would improve the discoverability of new items and increase revenue.

Fashion 104
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Omnisend vs Constant Contact: A Feature-by-Feature Comparison

Omnisend

Reading Time: 5 minutes. What used to be effective ten years ago just isn’t enough anymore. The days of bulk email blasts are well behind us, as today’s customers expect so much more. As an ecommerce business you need to create a smooth and unique experience that makes every customer feel like a VIP. Not all email service providers can help you with that, but some of them can.

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Congress agrees on $900B pandemic relief package

RetailDive

The second round of support includes $600 in direct payments, half that of the first, but all told could steady the economy as COVID-19 vaccines roll out.

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Which eCommerce platform is good for small business in 2021

Ecommerce Guru

A highly competitive space is the online retail industry, including the e-commerce sites that fuel them. There are over 370 eCommerce sites for businesses open, according to G2. Traditional brick and mortar store owners are now forced to accept the e-commerce boom that has already taken the business world by storm, with the trends reflecting a rise in online shopping.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Google launches AR beauty try-on tools in app

RetailDive

The tech giant teamed up with ModiFace and Perfect Corp. to allow consumers to virtually test cosmetics.

Consumer 124
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A Difficult Year Inspires Hope

SheerID

In this holiday letter, SheerID CEO Jake Weatherly recaps the unusual and challenging nature of the year while touching on his optimism for the year ahead.

Blog 78
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Glassdoor’s list of 17 worst companies to work for in U.S. includes four retailers

RetailWire

GameStop made the list due to low pay and few hours, as well as trying to categorize itself as “essential” during the pandemic. Only 37 percent of workers would recommend Dollar General to a friend, while Family Dollar employees felt that they were stretched too thin. Office politics was the main complaint of OfficeMax workers.

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Walmart and Amazon launch return options as some predict holiday onslaught

RetailDive

The retail giants are vying to be the most convenient option not just for buying but also for sending goods back.

Retail 91
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Walmart announces free returns pickup service

RetailWire

Walmart announced today that it will offer free returns pickup on items shipped and sold by Walmart.com. The option is free, in partnership with FedEx, and allows shoppers to return items from home. Customers schedule a date for pick up and print a label, and the return package is picked up and returned by FedEx. Customers can also return items at any of approximately 2,000 FedEx stores.

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Grove Collaborative raises $125M to launch new brands

RetailDive

The funding brings the DTC brand to a $1.32 billion valuation as it looks to expand into new categories.

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Top retailers enhance last minute holiday pickup and delivery options

RetailWire

Walmart’s offering includes paid two hour delivery for orders made by 1 pm on December 24th, plus free next-day delivery for orders made by the 21st at 2 pm. Target is offering curbside and in-store pickup until 5 pm on Christmas Eve and is offering same-day delivery via Shipt. Amazon is extending delivery options for Prime members.

Retail 52
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Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites

Dynamic Yield

Newly developed SAP Commerce integration allows for rapid personalization implementation. The post Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites appeared first on Dynamic Yield.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio