Kissmetrics
MARCH 12, 2018
Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a desktop, will pay the price for their inaction.
My Wife Quit Her Job
MARCH 12, 2018
For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right?
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Kissmetrics
MARCH 12, 2018
Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We’ve updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to continually monitor for any issues that might affect your search engine rankings.
RTP blog
MARCH 12, 2018
By Jonathan Marek, APT, a Mastercard company It is no secret that retailers are facing headwinds due to increasing online competition and shifting consumer preferences, among other factors. In response, they are growing their offerings, from implementing new technologies like augmented and virtual reality (AR and VR) to revamping the in-store experience.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Kissmetrics
MARCH 12, 2018
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So with this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.
Ecommerce Platforms
MARCH 12, 2018
Best Ecommerce Brands in Instagram – An Introduction. Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media , that connecting has been made much easier. Instagram has become a favorite for e-commerce brands to show off their products and engage with their target audience.
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A Better Lemonade Stand
MARCH 12, 2018
One of the most important aspects of any ecommerce business is making sure your shipping boxes and mailing envelopes get to your customers without being damaged. In this article learn all about shipping boxes, branded shipping boxes and branded mailing envelopes for ecommerce businesses. The post The Ecommerce Guide to Shipping Boxes: Shipping Boxes & Mailing Envelopes 101 appeared first on A Better Lemonade Stand.
Kissmetrics
MARCH 12, 2018
Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience.
Salsify
MARCH 12, 2018
Next week is ShopTalk , one of ecommerce’s biggest events of the year. We’ll be at Booth #3226 discussing how some of the leading brands are navigating (and succeeding) during the industry’s digital transformation. Brands who can deliver the best product experiences that consumers wherever they shop are winning on the digital shelf today. We’ve made a list of some of the brand leaders tackling this challenge head on that will speaking at this year’s event.
Kissmetrics
MARCH 12, 2018
Do you ever think about how your email marketing campaigns measure up against others in your industry? Ever considered what your unsubscribe or bounce rates look like in comparison to your competitors? Have you ever looked at the email marketing performance of businesses in other industries, sought out their top performers, and figured out what you could learn from them?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Rishi Rawat
MARCH 12, 2018
Often, what you stand for is even more important than the product you sell. Flowers for Dreams is a flower shop in Chicago that has an opinion. So, when you get to their site you have to answer a simple question.
Kissmetrics
MARCH 12, 2018
Certain people always seem to know what’s going on in digital marketing. They are able to predict the “Hot Topic” months in advance. For as many years as I’ve been in this business, I have been flabbergasted by the knowledge of others, and how they give that knowledge away, seemingly for free. Of course, they monetize their voice. We all try to do that for ourselves or for our clients.
Liveintent
MARCH 12, 2018
In a recent AdExchanger editorial titled: “ Deterministic Data Isn’t What It Seems “, LiveIntent CEO Matt Keiser debunked the predominant industry rhetoric that Deterministic data is the end-all be-all. This view simply isn’t true. We live in a complex world where everyone has multiple email addresses, devices, and facets to our personality.
TradeGecko
MARCH 12, 2018
From Friday 23rd February until Saturday 24th February, TradeGecko co-hosted the first eCommerce Hackathon at WeWork co-working space in Singapore, with EasyShip, and General Assembly. The event was sold out and proved to be a huge success. Engineers, designers and product enthusiasts were given the opportunity to code, attend learning workshops, eat pizza, drink beer, network and most importantly design and present their new creations to win some amazing prizes. 14 teams started the Hackathon j
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Sailthru
MARCH 12, 2018
Target, which managed a critical sales turnaround during 2017, is expanding its omnichannel strategy to accelerate its increasing ecommerce market share. We’ll look at how this is working, and also explore two innovative uses of personalization at major digital publishers. Hearst and The Wall Street Journal now have personalized paywalls. The Guardian also has a new tool for reader engagement it calls — yikes!
Kibo
MARCH 12, 2018
March Madness is one my favorite times of the year. There is something […]. The post Retailology: How Not to Run Your Omnichannel Commerce Strategy Like March Madness appeared first on The Omni Channel.
OrderDynamics
MARCH 12, 2018
Ascend USA 2018: Beyond Episerver Ecommerce & CMS. Ok, I will be first to admit that I came to Episerver’s Ascend USA 2018 conference – really thinking about Episerver Ecommerce and CMS solutions. Well, Ascend has given me an about-face, regarding our good partner at converged commerce (best-of-breed unified commerce). Beyond Episerver Ecommerce & CMS .
Prisync
MARCH 12, 2018
If you openly shared your advertising plan, you’d feel exposed. If anyone knew what you were planning, they could stay a step ahead of you. Your competitors could create their ads knowing exactly who you’re trying to reach and what you say when you reach them. That would be a major advantage, and it’s why we suggest you do that exact thing to your competitors.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Dynamic Yield
MARCH 12, 2018
100 digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience. The post 100 of the Best Digital Marketing Conferences to Attend in 2018 appeared first on Dynamic Yield.
Powerinbox
MARCH 12, 2018
Working remotely comes with many challenges. There are issues with collaboration and time management. And of course battling distractions and sometimes even time zone differences. Today there are tons of tools available to help with collaboration – like Google Hangouts, Git, Slack, Jira, etc. However, how do you substitute face-to-face encounters?
iQmetrix
MARCH 12, 2018
I have a confession to make. When I entered the software world, I didn’t really understand what an API was. I knew it wasn’t to be confused with a type of craft beer, but I was struggling with understanding APIs beyond that! I came to realize that an API, or an Application Program Interface, could help increase business efficiencies and somehow connect different software systems together but that was the extent of my knowledge.
Dynamic Yield
MARCH 12, 2018
100+ digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience. The post 100+ Best Digital Marketing Conferences to Attend in 2018 appeared first on Dynamic Yield.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Etail Solutions
MARCH 12, 2018
One of the biggest problems holding your business back is time – or rather, a lack of time. Inefficient software only makes things worse, not better. Entire days are wasted on manual processes resulting from errors and functionality gaps. When your day-to-day operations and business processes involve hours of data gathering and data entering and… The post Ecommerce Efficiency: Why You’re Working Harder Than Ever But Growing Less appeared first on Etail Solutions.
Kissmetrics
MARCH 12, 2018
LinkedIn continues to innovate even years after launch, especially with Microsoft’s acquisition of the platform. Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. It’s more than just a digital rolodex, and with each new feature that is tweaked and added LinkedIn improves as a channel for B2B traffic and lead generation as well as hunting ground for new career opportunities.
Ecommerce Platforms
MARCH 12, 2018
The 50 best Shopify Stores – An Introduction. Shopify is one of the best e-commerce platforms out there. They began in 2004, and since then, a number of e-commerce business owners move to the platform. In fact, at the moment, there are over 500,000 active stores running on Shopify , and they’ve collectively driven more than 40 billion worth of sales.
Kissmetrics
MARCH 12, 2018
Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Many have said they’re less important than they were 10 years ago, and that may be true, but there is no doubt that they are still very valuable. And there’s no sign that it’s likely to change in the future.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
My Wife Quit Her Job
MARCH 12, 2018
You’ve probably heard the popular saying that “if you teach a man to fish, you can feed him for a lifetime” And if you apply that same saying to business, you get… If you rely on a single company for all of your sales, then that company owns you. Every time Amazon changes one of its policies, I always get a flood of emails from people who have had their businesses completely ruined.
Kissmetrics
MARCH 12, 2018
Nearly all marketers cite personalization as a critical factor in engaging customers. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because the majority of marketers aren’t satisfied with their personalization efforts and results. That’s because slapping on “Hey $FNAME” to an email before it heads out the door ain’t personalization.
Demac Media
MARCH 12, 2018
Consumers are continuing to shop online more often, for a variety of different products, through multiple touchpoints. eCommerce retail sales are forecast to reach $4 Trillion globally in 2020 , and in the U.S. alone online sales will make up 17% of overall retail by 2022. As your business grows, so does the task of properly managing this growth while improving processes to allow further room for growth.This is where Integrated eCommerce Systems come into play.
Kissmetrics
MARCH 12, 2018
Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience?
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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