Mon.Sep 05, 2022

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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Retailing is about maximizing return on the cost of assets — primarily products and service. But one of the biggest line items for retailers — the physical space that houses their business — is usually under-monetized. Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising.

Outdoor 263
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421: How Authors Make Millions In The Book Business With Mike Michalowicz

My Wife Quit Her Job

Today I have one of my favorite authors on the show, Mike Michalowicz. If you don’t know who Mike is, he’s the author of the hit bestseller, Profit First, which has become the de facto manual for running a profitable small business. He’s also published other bestsellers like The Toilet Paper Entrepreneur, Clock Work, Get Different and The Pumpkin Plan.

Books 228
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SAVE THE DATE – 22 Septembre 2022 : Transformation écologique des entreprises

Forrester eCommerce

L’écologie devient de plus en plus une priorité de transformation des entreprises en Europe, mais beaucoup ont du mal à l’intégrer dans leur stratégie, dans leur modèle économique, et dans leur approche quotidienne. Quelques chiffres témoignent de ces enjeux clefs : 57% des dirigeants d’entreprise que nous avons interrogés en Europe (contre 37% en Asie et […].

Customer 195
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Bed Bath & Beyond’s CFO, Gustavo Arnal, dead at 52

RetailDive

Arnal, who joined the home retailer in 2020, previously held roles at Avon, Walgreens Boots Alliance and Procter & Gamble.

Retail 104
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The State Of Marketing Talent In Asia Pacific In 2022

Forrester eCommerce

The “Great Resignation” — a period during which employees are voluntarily resigning from their jobs at historic rates — is a reality in Asia Pacific (APAC) making addressing the marketing talent gap one of marketing leaders’ most urgent priorities for 2022. My recently published report The State Of Marketing Talent In Asia Pacific In 2022 […].

Marketing 195
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Love Island ‘pre-loved’ effect supercharges Second-Hand September

365 Retail

Despite Love Island coming to a close this summer, eBay UK reveals the nation’s love affair with second-hand is far from over, as nearly half of viewers (47%) admit that they would consider buying pre-loved over new items since watching Love Island this year. Following the recent announcement of Tasha Ghouri as eBay UK’s first ever Pre-Loved Ambassador, the first non-fast fashion brand deal to come out of the show, the online marketplace is now further strengthening its commitment to championing

Fashion 64

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More than half of British online shoppers prefer guest checkout when making a purchase

365 Retail

Being able to shop online without having to register with personal information is proving popular with the British. As many as 56% of online shoppers prefer to checkout as a guest when making a purchase with a new online retailer. The result comes from the latest report carried out by business software advisory company, Capterra UK. This report, which surveyed 1023 British online shoppers, dives into the eCommerce industry in the UK to investigate how data privacy fears affect consumer behaviour

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What Is Google Maps Pack: Increase Your Business’s Ranking

Korona

Everyone wants to be on the first search engine return page (SERP). Whether you are running a publication, a service, a restaurant, or a retail and brick and mortar shop, having your business pop up on Google searches puts you in a position to generate more traffic and increase sales. . The main point of local SEO is to generate traffic to your local brick and mortar businesses.

SEO 52
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5 Key Predictions for Black Friday Sale 2022

IntelligenceNode

Online sales rose 9% in the US to $257 bn in 2021. Though relatively modest, it was the highest growth witnessed since the pandemic. With looming inflation and recession, 2022. The post 5 Key Predictions for Black Friday Sale 2022 appeared first on Blog.

Blog 52
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Google Map Pack

Korona

Everyone wants to be on the first search engine return page (SERP). Whether you are running a publication, a service, a restaurant, or a retail and brick and mortar shop, having your business pop up on Google searches puts you in a position to generate more traffic and increase sales. . The main point of local SEO is to generate traffic to your local brick and mortar businesses.

SEO 52
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Volatile, uncertain, complex and ambiguous; securing a resilient supply chain in retail’s ‘new normal’

365 Retail

The acronym VUCA was first coined in 1987 to describe the post-Cold war world; volatile, uncertain, complex and ambiguous. Now, it’s shorthand for the ‘new normal’ of today, where macroeconomic tumult, Covid, global materials shortages and continuing supply chain issues are placing retailers under extraordinary pressure. . The International Monetary Fund (IMF) predicts global supply chain problems will continue for years.

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PostPilot Review: Direct Mail For Your Shopify Store

AcquireConvert

What is PostPilot? . PostPilot is an app designed to help Shopify store owners use the many benefits of direct mail seamlessly within their digital marketing strategy. With PostPilot, you can send personalized, one-off and triggered campaigns to customers and prospective customers. In as little as 4-6 days from the moment that a customer meets your criteria to receive a postcard, it arrives in their mailbox.

Shopify 36
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What is a data model? (with example) | Funnel Blog

Funnel.io

Data models can be powerful tools for marketers and analysts. They can help present a clearer picture of what tactics contribute most to overall performance. They can also help you better understand the live dynamics of how your efforts on different platforms affect each other. But what are data models, exactly?

Blog 36
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Shoe Website Design: High Converting Store [20 Examples]

AcquireConvert

Shoe website design tips with examples. If you’ve been scouting shoe website designs for inspiration to pass to your website designer, you may have already got a few ideas. . What follows is a more complete rundown of what you’ll need to include. Most of these design tips apply to all clothing, accessory or fashion ecommerce stores but I’ve included examples from shoe websites so that you can see how other store owners apply them.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How To Get Started With Google Ads (And How To Get Good at it)

Store Growers

Last Updated on September 5, 2022. The first time I logged into Google Ads, I barely knew what I was doing. The software company I was an intern for at the time asked me to set up a small display ad. Sounds pretty easy, right? Well, it wasn’t. The budget for this campaign was $250, and until that time, the company had never spent anything on advertising, so I felt the pressure.

eCommerce 103