BigCommerce
MARCH 15, 2018
It’s no secret that the rise of the internet heavily disrupted nearly all industries. As consumers gained immediate access to brand and product information, business sales cycles were thrown off. Suddenly, earning customers wasn’t just about putting your number in the Yellow Pages or driving to a new city and taking potential customers out for drinks.
Forrester eCommerce
MARCH 15, 2018
There’s a lot of talk about the digital twin in the business world these days, but the definition remains murky. Think of the digital twin as a virtual mirror. If you move one way – so does your reflection. Your reflection is also unique to you.
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Kissmetrics
MARCH 15, 2018
Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics , we have a product that is built around the ability to powerfully segment your customers based on their behaviors so you can deliver the right engagement (ad, email, etc
Forrester eCommerce
MARCH 15, 2018
Your current market position is no guarantee for transforming into a successful digital business. To enhance their innovation capabilities and boost the necessary culture change, many traditional businesses are looking to startups as one option to drive service differentiation. Transformative innovation supports the shift toward a customer-obsessed strategy.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
MARCH 15, 2018
Every hundred episodes or so, I manage to convince my wife to put her introverted self aside and join me on the show. In this episode, she grills me about business, philosophies, productivity and life. Enjoy! What You’ll Learn Why we don’t just start more ecommerce businesses Where we see ecommerce going in the next 5 years How we are able to stay productive How we stay organized Whether you need to be an extrovert to be successful How we manage stress My favorite business book of al
SellBrite
MARCH 15, 2018
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos.
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Lemonstand
MARCH 15, 2018
Despite the fact that almost all consumers today carry cell phones, the use of text messaging as a marketing and communications channel by eCommerce brands today is not widespread. But according to Statista.com, there were 4.77 billion cell phone subscribers at the end of 2017. This creates an opportunity for online stores to take an underused channel and create a unique and personalized experience for their customers and stand out from the competition.
Smile.io
MARCH 15, 2018
One of the most effective ways to increase the value that you and your customers see from a rewards program is to run an email marketing campaign. With our new Bronto Smile app, you can send rewards information to your customers right from Bronto.
Weebly
MARCH 15, 2018
Weebly had an idea. Build a new team in New York City, and have that team focus on special projects. These projects would obviously be related to Weebly (no rockets to Mars or other Elon Musk style super villainy), but not be a part of its core service. Why build the team in New York instead of at HQ in San Francisco? There was a notion that this team would work much faster in isolation from the larger San Francisco office.
ItemMaster
MARCH 15, 2018
Few things wear down an online customer’s brand loyalty faster than repeatedly seeing the word “out of stock” appear in place of the thumbnail of their favorite products. These three words represent a major roadblock in the consumer purchasing process, as it often elicits the question, “where do I go from here?” And if your customers are asking themselves that question, then you definitely won’t like the answer, which is often some version of “somewhere else.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Optimizely
MARCH 15, 2018
Shopper Sam has not opened any of the emails you’ve sent her in the last 90 days. Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. Since inactive subscribers can drag down your email click-through rate, hurt your email deliverability, and send your messages to the spam folder, you remove her in order to maintain a healthy sender reputation and continue to have good inbox placement.
Klaviyo
MARCH 15, 2018
Tools for advanced segmentation and targeted email sending only get you so far if you don’t have one key ingredient: data. The more data you collect on your customers and subscribers, the more targeted and personalized you can get with your sending. Starting today, Klaviyo Flows no longer just run on existing data, they can help you collect and track more profile data as well!
Sailthru
MARCH 15, 2018
Digital publishers know that their business models need to change. While digital ad revenue grew 20 percent last year, Facebook and Google snagged the vast majority of that growth. Demand-side platforms have clobbered digital media, greatly reducing the rates that can be charged to advertisers. Increasing the volume of ads isn’t an option, either. Cluttered, slow-loading web sites irritate readers and encourage the use of ad blockers.
Wiser
MARCH 15, 2018
With all the disparate shopping channels converging, the time for optimization is now. Omnichannel retail is out and unified commerce is the latest and greatest way to provide a cohesive shopping experience. On one hand, omnichannel was about the existence of multiple selling channels. Since then, many more layers have been added on top. When it comes to unified commerce, all of those selling channels must work together as a single source of truth to help the shopper along the path to purchase
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
OrderDynamics
MARCH 15, 2018
Defining Order Management Return on Investment. An Order Management System (OMS) is not a small investment. To get the system up and running takes time, money and plenty of human resources. Building an OMS is an even more daunting task that can take several years of custom development. Is this system worth it then? What do you really get out of it? Does it make any difference to your retail brand?
eCommerceFuel
MARCH 15, 2018
In what has become an annual tradition, I’ve once again bribed store owners to fill out a survey in order to understand how merchants are fairing in the eCommerce jungle. It’s called The State of the Merchant and it contains details on everything from revenue growth, conversion rates, happiness levels, our favorite eccentric billionaires, how much profit (and pain) Amazon is causing and more.
Bamboo Rose
MARCH 15, 2018
From online shopping with free overnight shipping to department stores opening on holidays, the retail industry is all about convenience. Consumers increasingly expect an all-encompassing, efficient experience from the very first thought of a product they need or want until the moment they take it out of the package. More than ever, consumers want an […].
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