Fri.Dec 13, 2019

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How eCommerce Writing and Content Marketing is Evolving

Groove

I had the opportunity to sit down with the man - no, the legend - behind WriterAccess: Byron White. From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. He communicated with me valuable insights, like eCommerce writing, and content's increasingly important role on the future of the marketing industry.

eCommerce 280
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Holiday Highlights From Cyber Week: What’s Happened Since 2014

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. For several years, market research firm Bizrate Insights has surveyed US shoppers during Cyber Week. We looked back at the Bizrate data from five years ago and found several interesting changes in consumer behavior: The percentage of shoppers belonging to a shipping club appears to […].

Shipping 221
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WriterAccess: An Interview with CEO Byron White

Groove

I had the opportunity to sit down with the man - no, the legend - behind WriterAccess: Byron White. From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. He communicated with me valuable insights, like eCommerce writing, and content's increasingly important role on the future of the marketing industry.

eCommerce 195
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To defy the retail apocalypse, Target and Best Buy embrace the blur

Steve Dennis

Back in 2011 famed venture capitalist Mark Andreessen famously said that “software is eating the world.” He quickly followed that up by extending it to the retail industry in particular. This line of largely misguided thinking contributed mightily to the idea that physical retail was destined to go away and led to some aggressive predictions about online shopping penetration getting to 50% by 2030 (or even 30% by 2025) that look less and less prophetic every day.

Retail 97
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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WriterAccess: An Interview with CEO Byron White

Groove

Recently, I had the opportunity to sit down with the man - no, the legend - behind WriterAccess: Byron White. From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. He communicated with me content's increasingly important role and other valuable insights on the future of the marketing industry.

Marketing 195
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Why Your Segmentation Strategy is Costing You Money

SheerID

Current segmentation strategies have limited reach, which reduces ROI. Smart brands are responding by engaging consumer tribes with personalized offers that go viral.

More Trending

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[Total Retail]: 4 Key Elements Driving Superior Customer Experience In-Store

Wiser

People, products, shopability, and sentiment. These are the four key elements driving superior customer experience in-store, according to Wiser CEO Andy Ballard. Writing for Total Retail, Andy digs into why retailers should care deeply about each of these elements and how improving these areas can provide positive results for companies. Here’s a sneak peek at what you can read in “ 4 Key Elements Driving Superior Customer Experience In-Store.”.

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What is customer retention?

Omniconvert

Customer retention defines a company’s ability to retain customers over a given period of time and is measured through the. The post What is customer retention? appeared first on ECOMMERCE GROWTH Blog.

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These 5 Ecommerce Trends Will Rule 2020 | Salsify

Salsify

Brand manufacturers face a continually shifting landscape, but understanding how shopping behavior changes over time can help with navigating these changes.

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The Results are in: Cyber Week 2019

PFS

Shoppers across the US are in the holiday spirit this year. Consumer spending from the day before Thanksgiving to Cyber Monday exceeded $27 billion and, according to Adobe, they aren’t finished. A total of $143.8 billion is expected to be spent throughout the months of November and December. Across channels, nearly 190 million shoppers took part in this year’s Cyber Five, per NRF reports, up 14 percent from 2018.

Channel 81
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why Your Segmentation Strategy is Costing You Money

SheerID

The post Why Your Segmentation Strategy is Costing You Money appeared first on SheerID.

Blog 78
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5 Ways to Upsell this Holiday Season

Heartland

For many brands and retailers, the holiday season means high sales, but also high sales plans. Every dollar counts as you head into your final weeks of the year, and for that we want to share a few of our top tips for how to upsell in retail.

Retail 39
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Predictions for 2020

eCommerceFuel

Today we have Bill D’Alessandro from ElementsBrands.com joining the show to discuss our eCommerce predictions for the coming year. We will be sharing how our predictions for 2019 held up now that we are approaching the end of the year, as well as if any of our ideas came to fruition. You’ll learn whether we think America is heading toward a recession in 2020, our thoughts on the coming election, and more.

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How Retailers Can Use Snapchat To Boost Sales

RTP blog

By Hannah Hambleton, Beambox Snapchat is a powerful tool for any retailer. In this article, we’ll discuss why, highlighting some great ways to use Snapchat in your retail marketing. The result? Better brand awareness, customer loyalty and ultimately, sales. Why Should Retailers Look To Use Snapchat In Their Marketing? The Smartphone app Snapchat. allows users to share videos and photos (‘Snaps’) that are automatically erased after a few seconds.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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A Detailed Cart2Cart Review: One the Best Shopping Cart Migration Tools

Ecommerce Platforms

If you’re reading this Cart2Cart review, then I guess you’re probably not a newbie in the field of online selling. Hence, you must have noticed the speed at which ecommerce tech has been changing of late. Going by the numerous reviews we’ve done so far, it’s pretty evident that ecommerce is constantly growing , and at an exponential rate. The year 2019 alone has seen a wide range of feature improvements and updates being implemented by various selling platforms, as they try to outdo each other i

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A progressive transformation approach to commerce replatforming [infographic]

GetElastic

A digital transformation is currently unfolding, and organizations must capitalize on the disruptive trends that are emerging. And in order to do so for many organizations that means replatforming. For years, ecommerce practitioners’ only option for replatforming was the “rip and replace” approach, but thanks to modern technology that’s not the case today.

Blog 97
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The Ones & Zeros of E-Commerce, Part IV: Data Format & Delivery Methodology

ChannelAdvisor

Data is a foundational concept in commerce. It is arguably the most critical topic related to success. This blog series covers the different types of data that exist, the importance of data quality and ways data is prepared and transferred in e-commerce today — so you can make appropriate plans or changes to your relationship with data to build a greater chance of success.