Forrester eCommerce
APRIL 17, 2018
Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!) hear the ABM hoopla and think “wasn’t this called major* account management 10 years ago?
Bootstrapping Ecommerce
APRIL 17, 2018
7 ecommerce automation hacks you can use to make your job easier as an ecommerce entrepreneur & make your website experience more streamlined for your customers. The post 7 Ecommerce Automation Hacks for Entrepreneurs & Marketers appeared first on Bootstrapping Ecommerce.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester eCommerce
APRIL 17, 2018
There’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established six years ago in Taiwan, is one of these firms. I recently attended its first analyst event in Taipei to better understand how the company approaches the AI opportunity and helps its clients deliver […].
Inflow Insights
APRIL 17, 2018
SEO is an always-changing game. At Inflow, our SEO team is constantly researching cutting-edge tactics to drive organic traffic and conversions to eCommerce websites. What you’re about to read are specific strategies we’ve gathered from some of the top experts in SEO — including several strategies we picked up at the SearchLove Conference : How to rank in YouTube searches.
Advertisement
Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
APRIL 17, 2018
One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage. Here are just a few of the remaining questions that fellow marketers had for Jenny Storms, CMO of NBC […].
A Better Lemonade Stand
APRIL 17, 2018
We've been watching the marketplace to find out what the trending products for 2016 are and we've rounded them up into one blogpost for you. Enjoy! The post Trending Products: Finding the Perfect Niche Products & Markets to Sell Online (Amazon, Alibaba & Direct) in 2018 (Updated April, 2018) appeared first on A Better Lemonade Stand.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Salsify
APRIL 17, 2018
The nation’s largest retailer, Walmart, has been a leader in providing suppliers an open-source API to enable stronger product pages and syndication for content on their website. Salsify began working with Walmart before 2015 and continues to work closely with them today to empower brands to deliver best-in-class product experiences to consumers on their site.
Forrester eCommerce
APRIL 17, 2018
Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report evaluates eight top vendors’ current offering, strategy, and market presence for unified measurement solutions that leave behind siloed measurement approaches, like attribution and mix modeling. The research revealed two strong insights: Unified […].
ecomdash
APRIL 17, 2018
Investing in your ecommerce business can take it to the next level, but you also have to balance your budget and cash flow. A possible solution may be securing funding from an outside source. We’ve put together seven ways for funding your ecommerce business. Read more. The post 7 Ways to Fund Your Ecommerce Business appeared first on ecomdash.
Forrester eCommerce
APRIL 17, 2018
I would like to introduce myself as a new member of Forrester Data’s data science team. Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy. I am excited to utilize what I’ve learned in my studies to […].
Advertisement
In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Lemonstand
APRIL 17, 2018
There has never been a better time to start a subscription box service. It’s easier than ever to start one, and the market is growing at unprecedented rates. From 2013 to 2016 alone , the number of visitors to subscription box websites has grown by over 3,000% — from 722,000 to 21.4 million. And as of March of 2016, there were more than 2,000 subscription box services in the U.S.
eCommerce Evolution
APRIL 17, 2018
Even if you’re not a numbers person, you need to understand the math behind your marketing. The good news is that this is not nearly as complex as it seems. This does NOT mean you need to be a math wiz kid, or a coder, or a master of analytics. But you do need to know the story your data is telling you. Chris Mercer (known mostly as Mercer) is one of the smartest analytics guys I know.
Sailthru
APRIL 17, 2018
As marketers, we want to know who our customers are. What are their interests and how do they impact their behaviors? That’s the only way that, online, we can come close to replicating the personal service that our grandparents took for granted when they walked into a store. We know that a superior customer experience will encourage customers to become more loyal to us, fueling sustainable long-term growth.
TradeGecko
APRIL 17, 2018
Pinks Boutique founders Luke and Kirstie Sherriff have built their business’ success on three central tenets: honesty, transparency, and high-quality products.
Advertisement
Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ChannelAdvisor
APRIL 17, 2018
The landing gear is down, hotels rooms are filled, and downtown San Diego is buzzing with e-commerce opportunity…. The countdown is over: Catalyst Americas 2018 has officially arrived. Close to 1,000 retailers, brands, analysts and industry experts filtered into the San Diego Convention Center today to kick off the e-commerce event of the year. And it’s already shaping up to be one of the most exciting events in Catalyst history.
OrderDynamics
APRIL 17, 2018
Do More With Less Using Retail Flexible Events. As my first blog for OrderDynamics, I wanted to address something retailers really care about: time management and brand personalization. A criticism of out-of-box order management system for retail is the lack of customization that retailers think it comes with. If you receive everything out-of-the-box, how would it fit your business-specific needs?
Prisync
APRIL 17, 2018
As you are working in an e-commerce industry you must be aware of one fact that consumer can change his mind anytime and keep your audience engaged with your site is the most challenging aspect. How do you ensure to be at the top of consumers mind recall? We bring you 6 growth hacks which will help you grow quickly. 1) Have an engaging web presence.
Smile.io
APRIL 17, 2018
A rewards program is never a set-it-and-forget-it tool. With so many of your competitors starting programs of their own, getting comfortable with the status quo could be extremely harmful to your business and overall success.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Powerinbox
APRIL 17, 2018
Environment Cloning with Azure Automation. First Contact. At PowerInbox we host half of our services in Microsoft Azure. For testing, we need to clone our production environment to have QA approximate it. We use Azure Automation and PowerShell to do this. Azure Automation has many uses. Foremost of these is the ability to use scripts to control many maintenance and operations activities.
Weebly
APRIL 17, 2018
If good content is the key factor for getting your site found by search engines—a process known as Search Engine Optimization, or SEO — how you present that content is a close second. Here are four best practices for an exceptional experience for your site visitors, that will also boost your odds of ranking higher in search results. 1. Identify Your Headings.
Payoneer
APRIL 17, 2018
Editor’s note: This is a guest post from David Freel, Commercial Director at Channel Grabber. If you’re a multichannel seller or an eCommerce business who sells in Europe, the very mention of VAT (Value Added Tax) probably invokes groans, worries and a bad mood. Because VAT is complicated, for any company. There are a huge variety of rules for each European company, many requirements, some exemptions, and a lot of confusion over figures and percentages.
Heartland
APRIL 17, 2018
We all sit here day after day and strategize about how we want our retail business to grow. But, how do we measure that growth? With data and analytics, right? Well, yes, but it’s easy for analytics to become cumbersome and overwhelming. Too many metrics make it difficult to read the data and even more difficult to take action on the findings, so retailers must pare down the metrics to the essentials.
Advertisement
In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Bamboo Rose
APRIL 17, 2018
The retailer-trading partner relationship is…complicated. While it’s necessary to have trustworthy, scalable and collaborative partners, many retailers might not have the resources needed to fully manage and optimize their partnerships — and it’s costing them. The following outlines key areas for hidden costs associated with trading partners, and solutions to manage them.
Optimizely
APRIL 17, 2018
. . Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’. But influencers are far more approachable than you might imagine. If you find the right people with the right audience in the right niche, influencers can drive consistent revenue and a passionate devotion to your B2C brand.
Groove
APRIL 17, 2018
Search engines and humans read the web differently. That's why structured data was developed to help search engines understand the context of your content. Using a standardized format, structured data organizes information in a way that search engines can easily navigate using simple algorithms. As a result, search engines like Google can use structured data to display special search results including product names, bulleted lists and customer reviews.
Advertisement
Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Kissmetrics
APRIL 17, 2018
Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. The likes are trickling in, comprised mainly of your team members and the intern’s mom. It’s like everyone forgot about you. Not knowing how your target audience is going to react can be stressful.
Expert insights. Personalized for you.
284 
Let's personalize your content