Kissmetrics
JUNE 11, 2018
“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC.
Forrester eCommerce
JUNE 11, 2018
Over the past two weeks, we’ve been inundated with the various highlight reels from the French Open, showcasing killer baseline winners, huge first serves, and wicked topspin shots — a constant reminder of how the game of tennis has evolved over the past 50 years. Today’s faster, more physical game is slugged out on the […].
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Kissmetrics
JUNE 11, 2018
There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter. What are you supposed to believe? Knowing what anchor text can improve your SEO strategy isn’t always easy – especially when you have a dozen conflicting messages trying to tell you what to do.
Forrester eCommerce
JUNE 11, 2018
Tying CX performance to monetary incentives backfires. Every time. Often in spectacular, unforeseen ways. And while we have seen some firms take the leap into a world without monetary CX incentives, tying accountability for CX to money is still a common shortcut in CX transformations. Unfortunately, that weakens employee morale and creates bad CX. In […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
JUNE 11, 2018
As most of you know, I quit my full time job as an engineering director a little over 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for another project to pursue for quite some time now. Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new.
Forrester eCommerce
JUNE 11, 2018
Question: How can we harness the power of artificial intelligence while preserving civilization? Answer: We must civilize AI. Here’s an example. The NTSB investigation into the Tesla crash in Florida revealed that the driver had set the speed limit for 75 miles an hour. The speed limit in that part of Florida is 65 mph. […].
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Forrester eCommerce
JUNE 11, 2018
Tying CX performance to monetary incentives backfires. Every time. Often in spectacular, unforeseen ways. And while we have seen some firms take the leap into a world without monetary CX incentives, tying accountability for CX to money is still a common shortcut in CX transformations. Unfortunately, that weakens employee morale and creates bad CX. Or […].
Store Growers
JUNE 11, 2018
“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. Damn. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors.
Forrester eCommerce
JUNE 11, 2018
Last week I attended Infosecurity Europe 2018, the largest event of its kind in Europe. The event is a carnival of the cybersecurity industry, with promotion of every information security product imaginable. There are also more conference training tracks than your average railway. The show gives a good indication of the key issues that are […].
Bootstrapping Ecommerce
JUNE 11, 2018
This article will dive into 8 checkout optimization methods you can use to create a better experience for customers shopping on your online store via mobile devices. The post 8 Checkout Optimization Methods For Better Mobile Conversions appeared first on Bootstrapping Ecommerce.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
A Better Lemonade Stand
JUNE 11, 2018
Creating a beautiful & functional website is as easy as selecting one of the top Shopify themes! Pick the perfect Shopify theme for your online store here. The post How to Pick the Perfect Shopify Theme for Your Online Store: 2018 Edition appeared first on A Better Lemonade Stand.
Ecommerce Platforms
JUNE 11, 2018
This MaxCDN review covers every little thing about the service- features, customer support, ease of use, pricing, and overall functionalities. It will not kill you. Or hurt you in any way. But waiting has got to be one of the most annoying things in today’s fast-paced world. No one wants to be kept waiting for anything. Doubt it? Well, try being late to your next meeting.
Rishi Rawat
JUNE 11, 2018
When submitting a ticket to WordPress the user is presented with an extra question ( red box in the screenshot below): Why does this matter? Because shoppers who post questions to customer service are often experiencing some level of anxiety. By presenting options WordPress is saying, “we care” The funny thing is that these options may be purely serving as a placebo (meaning they have no impact on how the query is handled in the back-end.
Salsify
JUNE 11, 2018
In the age of the digital consumer, brand manufacturers need their teams to work in close coordination to achieve success across the ecommerce ecosystem. But what’s the best way forward? Our co-founder Rob Gonzalez runs through how R&D, Brand, Trade and Supply Chain teams must operate closer than ever in our latest At The Whiteboard video.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
AcquireConvert
JUNE 11, 2018
But first, let’s talk a bit about why SEO is important to begin with. Importance of SEO for Shopify E-commerce is a multi-faceted and extremely complex topic, and success doesn’t come from just one place. But if you’ve been around for a little while, you know that you can’t just rely on paid traffic to […]. The post [5] Shopify SEO Issues & How To Fix Them appeared first on AcquireConvert.
iQmetrix
JUNE 11, 2018
All retail businesses are susceptible to seasonal peaks and lulls. Exactly when businesses experience these highs and lows is dependent upon factors like the business’s location and product category—after all, winter coats will of course be more popular during the winter season, and this season occurs at different times of the year around the world—but for wireless retailers everywhere, November and December are undeniably the best months for business.
Dynamic Yield
JUNE 11, 2018
Professional Training & Certification Program Learn from the Personalization Experts Join our monthly, week-long immersive new user virtual training and get certified by the end of the week, schedule exclusive sessions just for your team, or leverage our on-demand modules and get supplementary training anytime, anywhere. We believe that you learn best by doing, and […].
eCommerceFuel
JUNE 11, 2018
I recently received the following email from a reader who wanted to learn how to start an online store: Hi Andrew – I have just spent $5,500 with [X training program] online, and feel like I got ripped off. I have not found my NICHE. I have information overload with their tutorials and weekly discussions. I am 60 years old. Love fashion and beauty.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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