Thu.Feb 07, 2019

We Passed “Peak Survey Effectiveness” In CX Measurement — What Now?

Forrester eCommerce

This is part 1 of my blog series on the future of CX measurement (read part 2, part 3, and part 4). CX pros can learn a lot from the inverted U theory. It describes that more is better. until it isn’t. This theory is also called the Yerkes-Dodson law, and Malcolm Gladwell […

Blog 292

Why Every B2C Marketer Must Be an Artist

Zaius

Creativity is an innate quality in most marketers. It’s what inspires our best ideas and keeps us going when campaigns don’t go as planned. Unfortunately, creativity doesn’t come on command. It has to be cultivated, inspired, and — surprisingly — organized.

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Stop Trying To Be Uber Or Upgrade How You Collect Customer Feedback

Forrester eCommerce

This is part 2 of my blog series on the future of CX measurement (part 1, part 3, and part 4). If you think of the app of ride-sharing giant Uber as an example of how to collect customer feedback, think again. For those who haven’t used it recently, here is how it works. After a […

A Beginner’s Guide to Performance Marketing: Everything You Need to Know

BigCommerce

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over… Ecommerce Marketing

AI Is Not Your Savior In Social Listening

Forrester eCommerce

You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. The reality: This is exaggerated.

The Stars Align for Astrology.com and Email is Central to Their Success

Liveintent

Publishers are learning how to survive in an era where they are under increasing threat of losing their advantage to the triopoly of Google, Facebook, and Amazon. According to eMarketer the triopoly accounts for more than 60% of digital ad spend.

More Trending

Make Your Website Work for You: 4 Ways to Increase Workplace Efficiencies

PERQ

The post Make Your Website Work for You: 4 Ways to Increase Workplace Efficiencies appeared first on PERQ. Automotive Furniture Marketing Multifamily efficient marketing automation nurture leads workplace efficiencies

The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Forrester eCommerce

It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] i] But it’s not always rosy for you as a data, analytics, and insights leader.

How To Increase Your eBay Sales

Frooition

With over 179 million active buyers in over 100 countries, eBay gives sellers instant access to a global marketplace. But how can you make the most of this exposure and increase your eBay sales ? This guide covers key considerations and best practice you need to follow when selling on eBay.

Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester eCommerce

Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Facebook, Inc.

Abandoned Cart Email Strategy: 5 Ideas to Convert

Groove

What Is An Abandoned Cart? Abandoned carts occur when potential buyers add products to their shopping carts but do not complete their transactions. HubSpot reports that an average of 73.9% of carts contains items that remain unpurchased.

The Importance of a Consistent Tone of Voice

Smile.io

Editor’s Note: This post was originally published in Aug 2016 and was updated for accuracy and comprehensiveness on Feb 7, 2019. If you stripped away all of the visuals from your site, would your customers still be able to recognize your brand?

Tactical Arbitrage 10 Day Trial Landing Page

eCommerce Guider

How To Claim Your 10 Day Tactical Arbitrage Trial – In Pictures. Step #1 – Head To Tacticalarbitrage.com. Before we start, make sure you have your 10 day trial code “TACTICAL10” handy. Next hit “Trial Sign Up” Step #2 – Choose Your Trial Package.

The Results Are In: Must-Attend 2019 Conferences for Digital Marketers

CPC Strategy

*This is a guest post by Angela Zhou, Engagement Marketing Intern at CPC Strategy 2019 Conferences for Digital Marketers For digital marketers, industry. Read More. The post The Results Are In: Must-Attend 2019 Conferences for Digital Marketers appeared first on Retail Performance Marketing Blog - CPC Strategy. Ecommerce

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Tactical Arbitrage 10 Day Trial Landing Page

eCommerce Guider

How To Claim Your 10 Day Tactical Arbitrage Trial – In Pictures. Before we start, make sure you have your 10 day trial code “ TACTICAL10 ” handy. Step #1 – Head To Tacticalarbitrage.com. Hit Trial Sign Up.

5 Tips That Will Make Customers Fall in Love with Your Online Store

FastSpring

It’s that special time of year. Punxsutawney Phil didn’t see his shadow. Everyone has stopped talking about their new year resolutions. I finally stopped writing 2018 on everything… And most importantly, love is in the air. That’s right, I’m talking about the much loved and vehemently hated holiday—Valentine’s Day. Regardless of how you personally feel about the day, it is a unique opportunity to drive more sales on your website.

The United State of Omnichannel in America Today

OrderDynamics

The United State of Omnichannel in America Today. The OrderDynamics Omni-2000 research reviews 2,000+ global retailers looking for BOPIS attributes. BOPIS being Buy Online Pickup in-store. It discovers the shopper’s user experience with retail omnichannel.

Reaching New Heights: Meetup 2019

iQmetrix

Did you know Denver, Colorado was coined ‘The Mile-High City’ because it’s precisely that: one mile above sea level! There’s even a marker at the top of the steps at the State Capitol building at 5,280 feet—exactly one mile. But for someone who isn’t from Colorado, what does this mean?

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The Ultimate Magento 2 Ecommerce Review (February 2019)

Ecommerce Platforms

What ecommerce platform do you plan on using for your online store? Volusion ? Shopify ? Maybe Bigcommerce ? What about choosing the most popular ecommerce solution in the world? That’s right, none of the platforms mentioned above are the most used in the industry.

What Is Specialty Retail?

iQmetrix

If you’re in retail and you research trends, news, or software solutions online, you might have heard the term “specialty retail” floating around. But it hardly ever comes with a clear definition and without that clear understanding, confusion can thrive and grow. Specialty Retail

Is Time Management Taking Too Much Time to Manage? SMB Owners and Entrepreneurs Listen Up!

Payoneer

Editor’s note: This is a guest post by Carlo Borja, Head of Marketing at Time Doctor. Time management is serious business regardless of the industry. In fact, the history of time management is quite interesting.