We Passed “Peak Survey Effectiveness” In CX Measurement — What Now?
FEBRUARY 7, 2019
This is part 1 of my blog series on the future of CX measurement (read part 2, part 3, and part 4). CX pros can learn a lot from the inverted U theory. It describes that more is better. until it isn’t. This theory is also called the Yerkes-Dodson law, and Malcolm Gladwell […