Forrester eCommerce
FEBRUARY 5, 2020
Hong Kong (China) is one of the most sophisticated life insurance markets in the world which has attracted hundreds and thousands of customers from mainland China and many other places. In recent years, the emergence of digital-only insurers and tech giants brought new elements to the insurance fertile land and challenges much old thinking. Let […].
BigCommerce
FEBRUARY 5, 2020
The world is getting smaller.
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Forrester eCommerce
FEBRUARY 5, 2020
(coauthored with David Novitzky) Marketers use a wealth of consumer data for digital media buying, audience insights, targeting, measurement, and personalization. Unfortunately, this data dependency has put them in a precarious situation: The once abundant pool of consumer data is drying up thanks to privacy regulations, browser protections, and walled gardens’ unwillingness to share data […].
My Wife Quit Her Job
FEBRUARY 5, 2020
I’m really happy to have Erich Hellstrom on the show. Erich is a digital marketing strategist for Chubbies, a men’s short shorts brand with a huge cult following. Erich is in charge of crafting the copy for Chubbies social, email, product and events. And even though Chubbies clothing isn’t really my style, I’m on their email list because it is hilarious and they do a fantastic job building a loyal brand.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
FEBRUARY 5, 2020
Some organizations need a little help with data literacy – getting their feet on the ground. Maybe they can’t seem to move the bar in terms of using data to make decisions. Or they sense their employees struggle to understand; they’re not so self-assured when it comes to data. Others lack resources and talent needed […].
Inflow Insights
FEBRUARY 5, 2020
How can you make sure that you get a good ROI from SEO ? In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Why This eCommerce SEO Checklist Leads to Sales. Together, the tactics on this checklist will help your online store continually become a better traffic and conversion generating machine.
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Retail Technology Review
FEBRUARY 5, 2020
As we move into a new decade, technology is continuing to make big changes in the way eCommerce businesses engage with their customers. To keep up with the changing demands of consumers, Ciaran Bollard, CEO at Kooomo, the Enterprise Cloud Commerce Platform, has put together a list of the ten key eCommerce trends that online retailers should be aware of: .
Forrester eCommerce
FEBRUARY 5, 2020
CIOs and CMOs who successfully position their teams as customer experience drivers and digital transformers are successfully accelerating their investments with agility. In many of these same firms, however, they often face challenges from other business units who don’t see agile methods fitting their business processes. Pushing for agility with them doesn’t prove successful.
Ecommerce Platforms
FEBRUARY 5, 2020
You’ve decided to set up an e-commerce store; now you need to run it efficiently and become a winning part of the e-commerce community. Which app are you going to use to find those top-notch products? How best to choose? These are the questions this Modalyst vs Dropified review aims to answer. There are dozens of plugins out there. But rest assured, you need to look no further.
Forrester eCommerce
FEBRUARY 5, 2020
When the endpoint detection and response (EDR, which was also referred to as endpoint threat detection and response, or ETDR, at the time) market was getting started, there was a lot of pushback, ranging from privacy concerns to what the acceptance of a second security agent on endpoints would be (apparently, it was never going […].
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
ecomdash
FEBRUARY 5, 2020
With a new Chinese/US trade deal, Amazon employees protesting, and new Etsy penalties, ecommerce news was quite interesting this month. The post Ecommerce Lately: January 2020 appeared first on Ecomdash.
ESW
FEBRUARY 5, 2020
Global markets offer considerable opportunities to DTC brands. Entering these markets is not without specific cross-border eCommerce challenges, however. Chief among them is the confusing web of laws and regulations that come with entering a foreign market. Companies can spend months caught up in them. It doesn’t have to be that way, though. Third-party BaaS experts can help eCommerce brands quickly and successfully enter new markets, avoiding all of the following pitfalls.
Omnisend
FEBRUARY 5, 2020
You have different ways that you can handle ecommerce, though many businesses use software to take care of their marketing. People find it easier to use an automated program. Whether you’re looking for the best Mailchimp alternatives or other ways to handle your email marketing, you should look at different options. If you don’t want Read more The post 5 Bronto Alternatives for 2020 appeared first on Ecommerce Marketing Automation | Omnisend.
Liveintent
FEBRUARY 5, 2020
7 Advertising Takeaways from Super Bowl Sunday. We tackled advertising performance data from across our exchange during Super Bowl Sunday and the weekend leading up to it. From the most active times to the best performing ad categories, we huddled together a list of the top 7 advertising takeaways. Let’s kick off and get right into it! 1. People woke up early on Super Bowl Sunday.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Omniconvert
FEBRUARY 5, 2020
Using videos as part of your eShop’s marketing strategy is easy… Using them effectively? Well, that’s a whole other story! The post Using Videos Effectively to Boost Your eShop’s Conversions appeared first on ECOMMERCE GROWTH Blog.
FastSpring
FEBRUARY 5, 2020
One of the core values at FastSpring is: We succeed when our customers succeed. This is more than just words, it shapes the way we make decisions and operate as a business. To that end, not only do we provide award-winning customer service to our seller community, but we also devote resources to support the consumers that purchase the digital products and goods that our sellers offer.
Ecommerce Platforms
FEBRUARY 5, 2020
Ever since the company launched in 2006, Shopify has achieved some truly phenomenal things. More than just your average ecommerce platform , Shopify makes it easier to track the performance of your digital campaigns, upgrade your ecommerce solutions, and earn more conversations. As one of the fastest-growing SaaS services for online businesses, Shopify has turned the heads of countless entrepreneurs.
Sailthru
FEBRUARY 5, 2020
Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Salsify
FEBRUARY 5, 2020
A midsize home goods provider that markets more than 70 well-known brands to over 30 retailers revamped its digital strategy in 2019 — resulting in a year-over-year sales increase well over 200% in a single quarter.
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