Mon.Feb 10, 2020

How To Fight Bias In ML-Based Experiences

Forrester eCommerce

Recently, I interviewed Carol Smith about AI and ethics — she’s a Senior Research Scientist at Carnegie Mellon’s Software Engineering Institute, and she told me: “You’re bringing yourself to the projects you do at work, and we’re all biased and flawed.

The 15 Best Ecommerce Platform for Small Business

Ecommerce Platforms

Before the digital era began, if you wanted to run a store, you needed a physical, brick-and-mortar location. That meant that starting a business was often a difficult process. After all, not every would-be entrepreneur had the cash required to buy their own building.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Three Ways Companies Value Customer Success Programs

Forrester eCommerce

In the three years since publishing our first report on the customer success discipline’s relationship to customer experience management, I’ve had many conversations with Forrester clients about bringing customer success management into a business.

The 15 Best Ecommerce Platform for Small Business

Ecommerce Platforms

Before the digital era began, if you wanted to run a store, you needed a physical, brick-and-mortar location. That meant that starting a business was often a difficult process. After all, not every would-be entrepreneur had the cash required to buy their own building.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Marketers, Make CX Your Valentine This Year

Forrester eCommerce

This blog was co-authored by Cole Walsh. Although flowers and chocolates won’t be enough to embrace customer experience, prioritizing CX has never been more important in order to advance your firm’s marketing maturity.

More Trending

No matter how different your business is, you are in CX

Forrester eCommerce

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […]. age of the customer customer experience Customer Experience (CX) CX cx culture

B2C 165

ADA Compliance: How BaaS Providers Ensure Everyone Can Shop On Your Site

Scalefast

Every eCommerce brand wants to deliver the best customer experience possible. Having excellent products, a beautiful website and exceptional customer service isn’t enough, however.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

It’s Time To Treat The Discipline Of Software With Respect This isn’t another dig into an already told story about Iowa’s failed app.

Love is in the A— Ad Slots

Liveintent

Ahhh February is here… which means we’ll soon be sipping wine by candlelight or spilling Pad Thai on our couches while watching You’ve Got Mail… Both are quality time spent with your significant others, but let’s not forget about others that you should hold dear to your heart: potential customers.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

What is Mailchimp and why do you need it?

Email Audience

Mailchimp is a very popular email marketing platform. Its’ primary function is to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage with them and build meaningful, long-lasting relationships.

How to boost your conversion rate with an effective exit popup

Omniconvert

Introduction Although it seems to be a good breeding rule to hate exit popups, the numbers say otherwise. With the. The post How to boost your conversion rate with an effective exit popup appeared first on ECOMMERCE GROWTH Blog.

Blog 52

Top 3PL Companies in California

TradeGecko

We were constantly growing little by little, and before we knew it, dealers and distributors were hitting us up asking to carry our products.”. Logistics

52

A Definitive Setup Guide To Google Shopping Ads [FREE Strategy Cheatsheet]

MakeWebBetter

It’s already 2020 and if you are working in the eCommerce industry as a retailer or as a marketer, you must be aware of what are Google Shopping Ads aka Product Listing Ads (PLA’s) and how much power do they possess.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Social Commerce Is an Exciting New Opportunity for Brands | Salsify

Salsify

Social media platforms like Instagram, Facebook, Pinterest, and others are changing the world of ecommerce by simultaneously launching in-app checkout capabilities for all shoppers. Digital Commerce Video Social Commerce

7 Valentine’s Day Emails We Love from Savage X Fenty, Saks Fifth Avenue and Zales

Sailthru

Dating back to 496 AD, the Feast of St. Valentine’s Day was initially conceived to celebrate the lives of two legendary Christian martyrs. Many people don’t realize that the day had no connection to love and romance until Geoffrey Chaucer wrote a poem called “Valentines” 10 centuries later.

Gifts 26