Wed.Oct 31, 2018

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Is Your Online Holiday Traffic Naughty Or Nice?

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2018 retail series. By now, you have laid out plans for your holiday sales season in hopes of exceeding customer expectations and sales targets. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […].

Mobile 332
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Affiliate Marketing for Ecommerce: 10 Ways to Boost Your Sales

Ecommerce Platforms

For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion. By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue.

eCommerce 213
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The Top Mistakes That Will Haunt Your Digital Projects

Forrester eCommerce

I’ve been waiting for today to use a Halloween-themed title to promote a topic Chris Condo and I have been discussing for a long time: the most common missteps we see clients make in their digital services projects.

Webinar 329
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The Empowered Marketer: From Ecommerce to In-Person

Optimizely

Some of the most successful ecommerce brands have slowly been making a change. Instead of offering products online only, many digital-native brands are now investing in pop-up shops, showrooms in key locations, and other special in-person events. Ecommerce leaders have realized that stores are not dead at all. In fact, a physical location can seriously help a brand build an audience by offering an exclusive in-person experience.

Marketing 170
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Are Seasonal Pop-Ups ‘Haunting’ Abandoned Toys ‘R’ Us Stores A Good Idea?

RTP blog

The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. Amazon , Walmart, Target , BJ’s Wholesale Club and Michaels. all have expanded their toy offerings ahead of the season, and old favorite FAO Schwarz is reopening its flagship New York City store in November.

Toys 150
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Sailthru Chief Commercial Officer Cassie Young Named One of the Top Female Leaders in SaaS

Sailthru

The SaaS Report bills is a comprehensive source for news and insights in the software as a service (SaaS) space. Part of that involves regular round-ups, who’s who lists of the top leaders in our industry. Earlier this week, The SaaS Report released another of its lists: The Top Women Leaders in SaaS of 2018. The company acknowledged the importance of celebrating female talent, highlighting these leaders to inspire the next generation of girls to aim similarly high.

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The flipside of CX: Operational excellence

TradeGecko

If there’s one factor that drives an exceptional customer experience (CX), it’s operational excellence. But what do we mean when we say “operational excellence”, how can it be achieved, and what are the outcomes? Read on to find out.

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5 Ecommerce Predictions | Salsify

Salsify

At Groceryshop 2018 in Las Vegas this week, thousands of attendees from CPG brands to grocery retailers, ecommerce software vendors, and tech startups met to share ideas and lessons learned in pursuit of adopting a digital approach for their business. IGD’s Global Insight Director Ben Miller shared five predictions on where the future of the online grocery store is headed.

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The flipside of CX: Operational excellence

TradeGecko

If there’s one factor that drives an exceptional customer experience (CX), it’s operational excellence. But what do we mean when we say “operational excellence”, how can it be achieved, and what are the outcomes? Read on to find out.

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The Horrors of 2018 Retail

OrderDynamics

The Horrors of 2018 Retail. ?. It’s Halloween, and the horrors of 2018 retail have come back to haunt us. 2018, like last year, has been at times shaky on the retail success side. But, from every horror story, there is always a lesson to be learned. The bright note is that we need to learn from some of the horrors of 2018 retail to learn adapt, and kickoff 2019 on a much more successful footing.

Retail 50
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Top Factors Influencing Retail Customer Loyalty

Customer Communications Group

New from our 2018 Retail Customer Loyalty Study: Discover what factors influence customer loyalty and leverage the insights to stand apart from the competition. The post Top Factors Influencing Retail Customer Loyalty appeared first on CCG.

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How Packlane Transformed B2B with an Engaged Brand Community

Smile.io

In the world of commerce, business-to-business (B2B) relationships tend to be transactional by nature. Understood as “businesses doing business” with each other, it’s easy to forget that you’re not just dealing with a faceless brand.

B2B 36
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PERQ Consumer Insights Report Highlights Online Shopping Trends

PERQ

The post PERQ Consumer Insights Report Highlights Online Shopping Trends appeared first on PERQ.

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Cashwrap Conversations: Nicole Leinbach Reyhle

Heartland

As far as I'm concerned, Nicole Leinbach Reyhle is the mayor of the retail world. Highlighted in just about every top retail influencer list you'll come across, this global retail thought leader is the publisher of Retail Minded , co-founder of the Independent Retailer Conference , and author of Retail 101: The Guide to Managing and Marketing Your Retail Business.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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PERQ Consumer Insights Highlight Online Shopping Trends

PERQ

The post PERQ Consumer Insights Highlight Online Shopping Trends appeared first on PERQ.

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PERQ Consumer Insights Report Highlights Online Shopping Trends

PERQ

The post PERQ Consumer Insights Report Highlights Online Shopping Trends appeared first on PERQ.