Optimizely

JULY 19, 2018

We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. . That feeling of glee only increases when a discount code we’ve dug up on the internet actually works at checkout. How many times have we held our breath, just hoping it wasn’t one of the numerous fake codes floating around on popular third-party couponing sites?

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333

BigCommerce

JULY 19, 2018

Since the late ‘90s, wine sales in the U.S. have steadily increased. And according to research by the Wine Institute , the U.S. has been the highest consumer of wine in the world since 2014. When you look at the stats below, it makes sense why this is the case: There are nearly 10,000 wineries in the U.S. Between 2006 and 2016, wine production jumped by nearly 25% , with 2016 production totaling over 800 million gallons.

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

Forrester eCommerce

JULY 19, 2018

We’ve officially retired our ‘Content Marketing Playbook’ We’re still doing research on content and content strategy, but – as we said about two years ago – the utility of talking about ‘content marketing’ just isn’t there anymore.

Marketing 170

Marketing Customer 170

ecomdash

JULY 19, 2018

Meta descriptions are a short but powerful group of words that may make or break a customer’s decision to click on your product listing page. Thankfully, writing meta descriptions isn’t complicated. We’ll help you learn how to write unique meta descriptions for product listings that will encourage potential customers to click on your items. But, before we get to writing, let’s talk about what meta descriptions are and why they are important.

Social Media 61

Social Media Online Retail Improvements Customer 61

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

TradeGecko

JULY 19, 2018

Third-party logistics (3PL) companies for eCommerce businesses are becoming increasingly common in Australia. As more and more brick-and-mortar businesses move their operations online the new digital-first businesses are emerging in the market.

eCommerce 60

eCommerce Operations Marketing Shipping 60

Wiser

JULY 19, 2018

How can you better position your brand for success in the outdoor retail industry? One solution is through actionable insights into your space that are current, customizable, and accurate. To help achieve these goals, Wiser has put together a new report on the state of the outdoor retailer industry in 2018. This report includes topics such as: Best-selling products.

Outdoor 60

Outdoor Retail Apparel Download 60

Wiser

JULY 19, 2018

In the w ords of the 1890 Sherman Antitrust Act, “ Every contract, combination in the form of trust or other- wise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations,” is considered illegal. . This is why careful creation of your MAP policy is critical. MAP policies (minimum advertised price policies) put a restriction on the minimum price that a service or product can be advertised as to its customers.

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Reference Retail Recommendation Other 60

Kibo

JULY 19, 2018

Manufacturers are increasingly taking advantage of their online presence to establish direct connections […]. The post Manufacturers: BOPIS is for You, Too appeared first on The Omni Channel.

Channel 59

Channel Customer Experience Management eCommerce 59

FastSpring

JULY 19, 2018

Last week, the FastSpring team ventured to Zodos Bowling to celebrate the second annual company-wide bowling tournament.

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OrderDynamics

JULY 19, 2018

Retailers Need Ecommerce and Dynamic Inventory Visibility. A great example of ecommerce and dynamic inventory visibility working well together came from a discussion with a partner: Episerver. As part of a solid partnership with OrderDynamics, Episerver develops an ecommerce platform as part of the full Digital Experience Cloud system. Our discussions resulted in a great business opportunity for existing and new clients.

Shipping Costs 50

Shipping Costs eCommerce Retail Shipping 50

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Lemonstand

JULY 19, 2018

Did you know that in a recent Mckinsey study, they found that nearly 40% of eCommerce subscribers cancel their subscriptions ? If you’re running a subscription box business, it’s crucial that you understand what’s at stake when it comes to retaining subscribers, because getting this right is often the difference between your financial success or failure.

Subscription 48

Subscription Customer Shipping Costs Gifts 48

eCommerce Evolution

JULY 19, 2018

While exit pops, lead magnets, page takeovers are not necessarily new, I love the approach that Lindsey and her team at Hello Bar take to improve online conversions. I met Lindsey through a good friend of mine and was immediately impressed with her approach. She’s strategic in her use of conversion tools. Many merchants just sort of throw tools together and hope that something works.

Conversion Optimization 41

Conversion Optimization Improvements Marketing Other 41

Smile.io

JULY 19, 2018

In a world where Amazon controls nearly half of all ecommerce spending , you need more than just a solid product to stand out. A couple of years ago I would have said a rewards program is all you need to get a leg up on your competition, but that’s no longer the case. The truth is most businesses have already implemented some sort of retention strategy, which means you need to go one step further.

eCommerce 41

eCommerce 41

Dynamic Yield

JULY 19, 2018

We're proud to be listed as one of the '10 Most Innovative Companies in Machine Learning 2018' by Analytics Insights. The post Dynamic Yield Named One of Analytics Insight’s Most Innovative Companies in Machine Learning appeared first on Dynamic Yield.

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

PERQ

JULY 19, 2018

The post Segmenting Auto Leads: When to Contact Now, Nurture or Equity Mine appeared first on PERQ.

Automotive 44

Automotive Marketing 44

Heartland

JULY 19, 2018

We last talked about common retail foot traffic KPIs and the importance of conversion, but let's address some common questions and misconceptions about traffic counting and consider how you can improve your store's retail conversion rate using a customer traffic counter 's metrics.

Retail 35

Retail Improvements Customer 35

Dynamic Yield

JULY 19, 2018

We're proud to be listed as one of the '10 Most Innovative Companies in Machine Learning 2018' by Analytics Insight. The post Dynamic Yield Named One of Analytics Insight’s Most Innovative Companies in Machine Learning appeared first on Dynamic Yield.

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ItemMaster

JULY 19, 2018

A 2016 study by the Food Marketing Institute and Nielsen found that 23% of American households were purchasing food online. The researchers projected that this number would grow to 70% in ten years. The same research was conducted in 2017, and the results were stunning. In just one year, the number of U.S. consumers that had purchased Consumer Packaged Goods (CPGs) online in the previous three months had increased to 49%.

Consumer 20

Consumer Information Marketing eCommerce 20

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

JULY 19, 2018

People are pragmatic, and they predictably think they’re rational — which is great. It’s been reported pretty extensively that the Russian government interfered in the last US presidential election. It’s not a stretch to say that most Trump voters would acknowledge Russian interference as a fact. It’s also unlikely any of them would acknowledge that Russian […].

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Customer 250