Tue.Jan 24, 2023

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Putting the Revenue in Marketing Technology

Forrester eCommerce

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

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7 Banks Team Up to Create Digital Wallet, Challenging PayPal and Apple Pay

Retail TouchPoints

JPMorgan Chase , Bank of America , Wells Fargo and the four other banks behind the money transfer network Zelle are developing a digital wallet to challenge the dominance of PayPal and Apple Pay. The news was first reported by the Wall Street Journal and later confirmed by the company in a blog post. The banks expect to enable 150 million debit and credit cards for use within the wallet when it rolls out in the second half of this year.

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TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023

Forrester eCommerce

To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.

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Takeaways from the 2023 NRF Big Show Floor

Retail TouchPoints

The 2023 NRF Big Show was buzzing with activity. The top goal for retailers and solution providers alike? To dig into the trends and challenges impacting the broader industry. We spoke with top exhibitors at the event to get their thoughts and what advice they’d offer retailers as they make way into 2023.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Large Asia Pacific Firms Are Ramping Up Sustainability Action – But Need To Move Faster

Forrester eCommerce

Over the past 12 months, large firms in Asia Pacific have accelerated environmental sustainability action, forging ahead even as regional inconsistencies continued to hinder progress. But the pace of change must accelerate further.

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NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

Retail TouchPoints

The NRF Big Show , held in NYC Jan. 15-17, did more than bring together more than 35,000 attendees and 1,000 exhibitors. The event also gives us business editors the chance to suss out the major trends that retail decision-makers will be grappling with in 2023. Here’s our take on just a few of the key themes revealed at the show, based on attending sessions and talking to retailers, solution providers and industry experts at the Big Show and illustrated with quotes from session presenters and at

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Dollar Tree Taps Executive Chairman as New CEO

Retail TouchPoints

Dollar Tree CEO Mike Witynski will step down and leave the retailer’s board of directors, with Executive Chairman Rick Dreiling expanding his role to assume the CEO position, effective Jan. 29, 2023. Witynski has held leadership positions at Dollar Tree since starting there in 2010 and was named CEO in 2020. Dreiling had served as CEO of rival retailer Dollar General from 2008 to 2015.

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The Average Conversion Rate for Ecommerce And How To Top It | Salsify

Salsify

Just over two out of 100 customers will put items in their digital cart and actually make a purchase — specifically, 2.5%. This is the average conversion rate for ecommerce transactions, according to industry benchmark data from Kibo.

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Walmart Debuts New Ecommerce Platform to Help SMBs ‘Save Time, Money and Hassle’

Retail TouchPoints

Walmart has launched a new ecommerce site and customer experience designed specifically for small-and medium-sized businesses (SMBs) and nonprofits. The aim of the Walmart Business platform is to “remove complexity in purchasing, lower costs and give our customers more opportunities to serve their customers and communities.” With a curated assortment of more than 100,000 items, the new site features categorization and navigation features tailored to the needs of organizational shoppers.

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How To Setup and Optimize Your Free Product Listings

Store Growers

Last Updated on January 24, 2023 Shopping Ads are one of the best known features in Google Ads. But did you know that you can show off your products in the search results for free? This program is known as Free Product Listings. It uses all the information from your feed and website for potential buyers. In this article, I’ll show you how to get started and how you can optimize your feed for maximum impact!

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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1-800-Flowers.com Introduces Marketplace to Expand Gift Options, Support Independent Sellers

Retail TouchPoints

Just in time for Valentine’s Day, 1-800-Flowers.com has launched a “Gifts & More” marketplace designed to provide shoppers with a wider range of gift options. The site will initially include a curated selection of products from more than 200 brands across 15 categories, including home décor, spa gift baskets, party supplies and DIY activities. Additionally, the retailer will offer gift bundles that combine products into cohesive gifts, such as pairing roses with a bottle of Harry & David

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Streamlit for execs: How to drive growth with real-time data analysis

Canonicalized

Hello and welcome back to Canonicalized! In this post we will discuss how Streamlit can be used by top-level executives to identify and capitalize on new growth opportunities, and how this can help them increase revenue, market share, and customer satisfaction. We will also cover why Streamlit is useful for this purpose, and what pain […] The post Streamlit for execs: How to drive growth with real-time data analysis appeared first on Canonicalized.

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How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending

Retail TouchPoints

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several months. For instance, ahead of the holiday season, TikTok announced a rollout of several new shoppable ad formats , including video shopping ads, catalog listing ads and

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Serta Simmons files for Chapter 11

RetailDive

The company, whose holdings include DTC brand Tuft & Needle, is also suing to uphold the terms of a 2020 loan that it calls “critical.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Amazon Deepens Prescription Options with RxPass for Prime Members

Retail TouchPoints

Amazon has launched RxPass, a subscription for Prime members that offers select generic medications with free delivery for a flat fee of $5 per month. The service, which doesn’t require health insurance, currently covers medications for 80 common conditions, including high blood pressure, anxiety and acid reflux. RxPass was designed to save time for Amazon Prime customers while deepening Amazon’s presence in the pharmaceutical space.

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Prestige brand Makeup by Mario raises $40M

RetailDive

Founded by celebrity makeup artist Mario Dedivanovic, the brand joins a list of companies that have snagged funding amid a downturn in VC-backed capital.

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3 Ways Brands Can Positively Approach 2023 Despite Inflation Challenges

RetailMinded

The day-to-day life of consumers varies based on age, lifestyle, gender, location, shopping preferences, budget and more. Yet one thing in 2022 that all consumers dealt with was inflation. And as we look ahead into 2023, inflation must remain a priority for brands and marketers to understand in order to effectively capture both consumer attention and dollars.

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H&M transforms Williamsburg store to showcase athletic collection

RetailDive

The location is a “kinetic, tactile playground” that showcases the retailer’s new H&M Move brand and offers daily fitness classes.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Top 6 Challenges of Ecommerce Mobile App Development

Digital Doughnut

Ecommerce companies are opting for ecommerce apps for higher profitability despite the challenges faced during ecommerce application development. The selection of technology, design, feature, resource, and third-party apps is a common challenge faced by ecommerce app developers. Managing the humongous data is another major challenge in ecommerce application development.

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Purple rejects takeover bid

RetailDive

Coliseum Capital Management sent the brand an unsolicited proposal in September to acquire its remaining common stock for $4.35 a share.

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Americans are getting some relief from inflation

RetailWire

The rate of inflation has continued to slow for six straight months, dropping to 6.5 percent from nine percent last June. Lower prices at the pump and other savings have some feeling hopeful about their own personal finances. Risks of further inflation remain, however, which has economists looking to the Federal Reserve Bank and whether it will further raise the Prime interest rate above 4.25 percent.

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Savage X Fenty launches pop-up shop ahead of Rihanna’s Super Bowl performance

RetailDive

The Los Angeles pop-up will showcase a limited edition Game Day collection, featuring hoodies, sweatpants, varsity jerseys and more.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Consumers cut back in some places and splurge in others

RetailWire

High prices are prompting consumers to reduce or trade down on many everyday goods they purchase. For some this allows them to splurge on other items. “I may be wearing scratchy Amazon pajamas to bed, but at least my ($600 Italian linen) sheets are lovely,” said Davina Pike Ogilvie, a mother of two from Brooklyn, NY.

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Dollar Tree names former Dollar General exec Rick Dreiling CEO

RetailDive

Outgoing CEO Mike Witynski is stepping down from the Dollar Tree board and leaving the company.

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Microsoft to invest billions more in ChatGPT maker

RetailWire

Microsoft has confirmed its plans to make a “multibillion dollar” investment in OpenAI, the company behind the ChatGPT chatbot. The new investment follows previous investments by Microsoft in OpenAI, which also developed the image search engine DALL-E.

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Bottleneck at LA distribution center eats away at Dr. Martens earnings

RetailDive

The footwear retailer found itself overwhelmed with inventory after orders arrived earlier than anticipated.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Newell Brands laying off 13 percent of office staff

RetailWire

Newell Brands, the parent company of Rubbermaid and Sharpie, plans to cut 13 percent of its office staff by the end of the year. Newell had 32,000 employees at the end of 2022.

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JanSport introduces adaptive backpack collection

RetailDive

The backpacking company modified its original models to meet the needs of those with limited mobility.

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Former Whole Foods associates’ BLM facemask suit dismissed

RetailWire

Three former Whole Foods employees claimed in a lawsuit that they were discriminated against when the grocer fired them for refusing to remove the “Black Lives Matter” facemasks that they were wearing on the job. A federal judge yesterday dismissed those charges, ruling that “the evidence demonstrates only that Whole Foods did not strenuously enforce the dress code policy until mid-2020, and that when it increased enforcement, it did so uniformly.

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Versace exec to take on CEO post at Michael Kors

RetailDive

Cedric Wilmotte, who currently heads operations at Versace, will move to the new position in April.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib