Wed.Sep 26, 2018

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Busting The Two Myths Of Low-Code Platforms

Forrester eCommerce

Not everyone is on board with low-code development platforms, even though they are a key part of a strategy to accelerate app delivery. Why do many pro developers shun low-code? Two reasons: Low-code will limit the kinds of apps I can build and the scale of apps. Low-code will lock out me out of […].

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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Both brands have an intense focus on curating the very best products from a mix of well-known brands and up-and-coming independent designers.

Fashion 321
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How You Can Build A Powerful Influencer Marketing Strategy in 2018

BigCommerce

In the words of marketing guru Seth Godin, “People do not buy goods and services.

Marketing 417
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In XD Providers’ Emerging Technology Work, Machine Learning And Chatbots Mature Fastest

Forrester eCommerce

Experience design (XD) providers we surveyed told us that among emerging technologies, clients most often ask them about machine learning, chatbots, the internet of things (IoT), and augmented reality (AR). Providers also reported that chatbot-related terms “intelligent agents” and “voice interfaces” drew significant interest, as well. However, the providers’ revenue is coming more from machine […].

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Benefits of HubSpot: 3 Features to Help You Grow

Groove

The growth and development of today’s technologies has changed the way businesses operate. We understand the difficulties businesses face when finding the best way to drive revenue. That’s why we’ve partnered with HubSpot, a company that’s software and benefits provide you with what you need to succeed. Benefits of HubSpot. They Created the Inbound Marketing Methodology.

Live Chat 173
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Levi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X Jacquard Jacket

Forrester eCommerce

Disrupt or be disrupted. That’s the name of the game when it comes to market leadership today. It’s also what Levi’s did by using innovation to create its Bluetooth-enabled jean jacket designed for the growing community of commuter bicyclists. This jacket gives commuters hands-free control over their electronic devices by integrating Google’s Jacquard technology into […].

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7 Go-To Halloween Products To Sell Online

ecomdash

It may not seem like one to be concerned about, but the truth is, Halloween can be a real money-maker for ecommerce retailers. Luckily, we have come up with 7 product ideas to help you make the most of Halloween for your business. Just take a look at some of the statistics from Halloween 2017: Retail spending for Halloween 2017 reached $9.1 billion , setting a new record. 179 million people celebrated Halloween in 2017, another record.

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How Do Mobile Devices Factor Into the Future of In-Store Personalization?

Sailthru

A stellar personalized customer experience isn’t just about taking data from, say, email and using it to customize your customers’ email experience. Personalization is about using the data from every channel to improve the experience in any channel. Including the physical stores. To pull that off, retailers must coordinate many different data sets at the speed of life, rather than the far slower pace of business operations.

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The merchant’s guide to multichannel sales & global growth

TradeGecko

As a successful merchant running a small- to medium-sized business, you’ve done everything right to get to this point. Your products are desired and being purchased in local markets, and your teams are managing day-to-day operations across a myriad of spreadsheets and applications. Now your business is ready to expand and go multichannel!

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5 KPIs Every Digital Leader Should Watch

Salsify

It’s easy, especially at this time of the year when pressure to finalize all of your holiday and end of the year sales is mounting, to lose sight of the broader KPIs that shape your company’s digital health. We’ve put together a list of questions you should be asking yourself.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Smarter demand forecasting using smoothed moving average

TradeGecko

As we discussed in our recent blog on demand forecasting and the supply chain , effective supply chain management is becoming increasingly complex as a result of key market forces such as growing demand volatility and globalization.

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Infographic: Email And The Millennial Consumer

Liveintent

So if you’ve been following our infographic series, you now know how people are addicted to email and why email is an important channel for marketers to connect with consumers. This week we bring you an infographic that’s all about millennials and their love for email, proving these consumers aren’t shunning email in this digital age.

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The merchant’s guide to multichannel sales & global growth

TradeGecko

As a successful merchant running a small- to medium-sized business, you’ve done everything right to get to this point. Your products are desired and being purchased in local markets, and your teams are managing day-to-day operations across a myriad of spreadsheets and applications. Now your business is ready to expand and go multichannel!

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Testosterone, the Urge to Shop, and Omnichannel Purchasing

OrderDynamics

Testosterone, the Urge to Shop, and Omnichannel Purchasing. Sounds like a Sesame Street quiz doesn’t it? Which of these things is not like the other? But it’s not. October’s Harvard Business Review includes a short, curious article. It is about how testosterone fuels status purchases. Strangely the research showed some goods are prone to an urge to shop.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Commerce Marketer Podcast: IP Infringement in Retail and Ecommerce

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Sarah Nagae, Special Counsel, Nexsen Pruet For retailers today, protecting your IP (intellectual property) against counterfeiting and knock-offs is a. The post The Commerce Marketer Podcast: IP Infringement in Retail and Ecommerce appeared first on Bronto Blog.

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Dynamic Yield’s Personalization Pioneers Summit

Dynamic Yield

Upcoming What & Why Past Attendee Bring your personalization vision to reality at the world’s most exclusive personalization summit. Upcoming Events Berlin Sept. 4-5, 2019 LEARN MORE Coming soon Singapore 2019 Date Coming Soon Los Angeles 2019 Date Coming Soon Coming soon London 2019 Date Coming Soon Coming soon New York2020 Date Coming Soon Coming […].

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User Conference Agenda Sneak Peek: The Countdown is On!

ChannelAdvisor

What should every brand and retailer know about the e-commerce landscape right now? Answering this seemingly straightforward question is no easy feat. But our e-commerce experts are up to the challenge. In fact, this is the very first workshop topic at ChannelAdvisor’s October 8-9 User Conference : What Everyone Ought To Know About Marketing, Selling and Fulfilling.

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Personalization reporting – powerful insights to help drive your experimentation efforts

Dynamic Yield

The new Dynamic Yield Dashboard provides marketers with the personalization reporting tools they've been looking for to help optimize every campaign. The post Personalization reporting – powerful insights to help drive your experimentation efforts appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Our 5 Favorite Retail Podcasts

Heartland

Is it just me, or are podcasts the new Netflix? Gone are the days of "what are you watching?" — now the only question is what you're listening to. It took me a minute, but I've finally jumped on the bandwagon, and I'm not the only one who's caught the fever around here. Whether we're on the hunt for retail news, insight, or just want some fresh inspiration, our team loves kicking back with a good podcast.

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Personalization Reporting – powerful insights to help drive your experimentation efforts

Dynamic Yield

The new Dynamic Yield Dashboard provides marketers with the personalization reporting tools they've been looking for to help optimize every campaign. The post Personalization Reporting – powerful insights to help drive your experimentation efforts appeared first on Dynamic Yield.

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ICYMI: Looking Back at MWCA 2018

iQmetrix

Another year at Mobile World Congress Americas (MWCA) has come and gone and it’s taken some time to digest it all. This was the second year a Mobile World Congress event was held in America and it was clear the industry still has a need for this group of unique businesses to come together, network, and learn from each other. Whether you were a vendor, carrier, or retailer there was certainly something to take from the event for everyone.

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Overbudget and out of time for environmental sustainability

Bamboo Rose

Each year, the Global Footprint Network reports on Earth Overshoot Day, which is the day that humanity uses up what scientists consider to be a sustainable level of resources for the year. That day fell on August 2 this year, and with three months left to go in 2018, we’ve emitted more carbon than nature […]. The post Overbudget and out of time for environmental sustainability appeared first on Bamboo Rose.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Designing a Better Marketplace Listing Tool

SellBrite

At Sellbrite, we’re fortunate to work with amazing sellers of all different shapes and sizes. From startup and brick-to-click to hyper growth phase to established leading brands, we have been fortunate to gain experience and perspective from an extremely wide variety of modern retail businesses. If there is one thing that has been consistently true, it’s that online sellers are a unique, diverse bunch.